epc final herb slides

CHINESE MEDICAL HALL 中药铺

THE ORIGIN OF CHINESE HERBS

始源

FOUNDER OF CHINESE MEDICAL HERBS

2800 BC SHEN NONG

EMPEROR OF THE FIVE GRAINS

EMPEROR OF CHINA

DISCOVERS AND CLASSIFIES

CHINESE MEDICAL HERBS

HISTORY OF TRADITIONAL CHINESE MEDICINE

中药历史

TIMELINE 2697 BC PERIOD OF THE

YELLOW EMPEROR

19TH CENTURY

YEAR1949

DEVELOPMENT OF WESTERN MEDICINE

PEOPLE’S REPUBLIC OF CHINA

TRADITIONAL CHINESE MEDICAL HALL

Traditional Medical Treatment

Only sell Chinese Herbs & Medicine

Traditional Method Of Storage

MODERN CHINESE MEDICAL HALL

Sells Sundry & Chinese Herbs

Sells Western Medicine

Computerized system

BUSINESS DESCRIPTION 药铺简介

CZE KONG MEDICAL HALL & SUNDRY (CHERAS)

Jalan  Medan  Midah,  Taman    Midah,  56000,  Kuala  Lumpur  

LOCATION FOUNDER

OPERATING PERIOD 1990-2015

CURRENT BUSINESS

MR.  LIEW  CZE  KONG  

MR.  LIEW  CZE  KONG  &  HIS  WIFE  

BRIEF DESCRIPTION

HISTORY

<1990

Mr.  Liew  Cze  Kong    Worked  at  a    

Chinese  herbal  Shop.  

Learned  all  the    knowledge  and    gained  interest.  

2000

Work  with  his  wife    along  with  one  Employee.  

ShiNed  his  shop  from  Ampang  to  Cheras.  

1990

Mr.  Liew  Cze  Kong    founded  

the  business.  

Opened  his  first    Chinese  medical  hall  

at  Ampang.  

CHOP YAN TUCK MEDICAL HALL (SEREMBAN)

LOCATION FOUNDER

Jalan  Munawir,  Bandar  Seremban,    70000,  Seremban,  Negeri  Sembilan.  

BRIEF DESCRIPTION

CURRENT BUSINESS

MR.  CHONG  YAN  TUCK  

MR.  CHONG    NGAI  SOONG  

OPERATING PERIOD 1944-2015

HISTORY

1944 1988 1995

Started  their  own  Chinese  medical  hall    during  the  invasion    of  the  Japanese.  

Eldest  son,    Mr.  Chong  Ngai  Soong  

took  over  the    business.    

Stop  selling  sundry    to  focus  on    

selling  tradiWonal  Chinese  herbs.  

Mr.Chong’s  grandparents  worked  

at  Eu  Yan  Sang.  

Started  to  sell    sundry.  

His  brother,  Mr.Chong  Ngai  Loong  

joins  running  the  business.  

COMPARATIVE ANALYSIS 药铺简介

COMPETITORS OF CZE KONG MEDICAL HALL & SUNDRY

EU  YAN  SANG   KIM  LOY  MEDICAL    HALL  &  SUNDRY  

BAN  SOON  HENG  MEDICAL  HALL  &  SUNDRY  

COMPETITOR #1 EU YAN SANG

•  Recently Opened

•  Huge Variety Of Products

•  Promotions

•  Talks and Activities

COMPETITOR #2 KIM LOY MEDICAL HALL & SUNDRY

•  Located Next To Cze Kong

•  Modern Renovations

•  More Variety Of Products

•  Long Working Hours

COMPETITOR #3 BAN SOON HENG MEDICAL HALL & SUNDRY

•  Located Next To Main Road

•  Long Working Hours

•  Higher Price

•  Sells Variety Of Sundry

COMPETITORS OF CHOP YAN TUCK MEDICAL HALL

EU  YAN  SANG   CHEOON  LIN    MEDICAL  HALL    

LIFECARE  CHINESE    MEDICAL  HALL    

COMPETITOR #1 EU YAN SANG

•  Located Next To Main Road

•  Quality Guaranteed Products

•  Loyal Customers

•  Membership Promotions

COMPETITOR #2 CHEOON LIN MEDICAL HALL

•  Located Behind Chop Yan Tuck

•  Sells Liquor

•  Similar Herbs

•  Modern Interior

COMPETITOR #3 LIFECARE CHINESE MEDICAL HALL

•  Provide Medical Diagnosis And Treatments

•  Provides Acupuncture

•  Remedial Massage

•  Exercise And Breathing Therapy

COMPETITION STRATEGY 竞争策略

CZE KONG MEDICAL HALL & SUNDRY

CHOP YAN TUCK MEDICAL HALL

SERVICES   PRICING  

PRODUCT  

COMPETITION STRATEGY #1 SERVICES CZE KONG MEDICAL HALL & SUNDRY

COMPETITION STRATEGY #2 SERVICES CHOP YAN TUCK MEDICAL HALL

COMPETITION STRATEGY #2 PRICING CZE KONG MEDICAL HALL & SUNDRY

COMPETITION STRATEGY #2 PRICING CHOP YAN TUCK MEDICAL HALL

COMPETITION STRATEGY #3 PRODUCT CZE KONG MEDICAL HALL & SUNDRY

COMPETITION STRATEGY #3 PRODUCT CHOP YAN TUCK MEDICAL HALL

OBSTACLES FACES BY NEW BUSINESS BY MR. LIEW CZE KONG

•  Have real passion & interest

•  Long working hours

•  Traditional field

•  Gaining customer’s trust

OBSTACLES FACES BY NEW BUSINESS BY MR. CHONG NGAI LOONG

•  Process of gaining license

•  Huge amount of capital

•  Wide knowledge

•  Compete with stabilized Chinese Medical Hall

SIMILARITIES 共同点

FUTURE PLANS TARGETED MARKET BRANCHES

FAMILY BUSINESS ADVERTISING MOTIVE

DIFFERENCES 差别

DIFFERENCE #1 HISTORY

•     Founded  by  Mr.  Liew.  

•   Worked  at  a  Chinese  medical  before  

CZE  KONG   CHOP  YAN  TUCK  

•     Founded  by  Mr.  Chong’s  

grandparents.  

•   His  grandparents  worked  at  Eu  Yan  Sang  before.  

DIFFERENCE #2 LOCATION

CZE  KONG   CHOP  YAN  TUCK  

Jalan  Medan  Midah,Taman  

Midah,  56000,Kuala  Lumpur    

Jalan  Munawir,  Bandar  

Seremban,  70000,  

Seremban,  Negeri  

Sembilan.    

DIFFERENCE #3 EMPLOYEES

CZE  KONG   CHOP  YAN  TUCK  

3   11  

DIFFERENCE #4 WORKING HOURS

CZE  KONG   CHOP  YAN  TUCK  

Mon-­‐Sat  8.00am-­‐6.00pm  

Sun  8.00am-­‐1.00pm  

Mon-­‐Sat  8.30am-­‐8.00pm  

Sun  10.00am-­‐2.00pm  

DIFFERENCE #5 NO. OF CUSTOMERS

CZE  KONG   CHOP  YAN  TUCK  

50+/-­‐   >100  

DIFFERENCE #6 SHOP LAYOUT & ATMOSPHERE CZE  KONG   CHOP  YAN  TUCK  

DIFFERENCE #7 ANNUAL REVENUE

CZE  KONG   CHOP  YAN  TUCK  

Approx.  

1.5  million  

Approx.  

2.0  million  

DIFFERENCE #8 SERVICES

CZE  KONG   CHOP  YAN  TUCK  

TradiWonal  Pulse  Diagnosis  N/A  

DIFFERENCE #9 MAIN PRODUCTS

CZE  KONG   CHOP  YAN  TUCK  

•   Chinese  Herbs  •   Sundry  

•   Chinese  Herbs  

DIFFERENCE #10 MEANS OF CALCULATIONS

CZE  KONG   CHOP  YAN  TUCK  

Calculator   Abacus  

DIFFERENCE #11 MEANS OF WEIGHING

CZE  KONG   CHOP  YAN  TUCK  

Electronic  Balance   TradiWonal  Chinese    Weighing  Scale  

RECOMMENDATIONS 建议

RECOMMENDATIONS CZE KONG MEDICAL HALL & SUNDRY

AUTOMATIC SLIDING DOOR

MORE MANPOWER

MORE CABINETS

RECOMMENDATIONS CHOP YAN TUCK MEDICAL HALL  

USE OF MODERN TECHNOLOGY

POLICY OF UNIFORM

PROPER ROOM FOR

CONSULTATION

CONCLUSION 结论

THANK YOU