from content marketing to content commerce

FROM  CONTENT  MARKETING    TO  CONTENT  COMMERCE

1.  FROM  INSPIRATION  TO  SALES

The  Buying  Cycle

Most  online-­‐shops  consider  only  the  process    

CHECKOUT MACHINES

PotenDal  to  aFract    

1.000-­‐10.000?  Dmes  x  people

Don’t  ignore    AFenDon,  Interest  &  Desire

Content  has  a  further  impact  on  the  boFom  line.  

Go  fishing  on  Facebook

Entertain  and  inform

Content  findable  through  Google

InspiraDon  to  sales

Sales  conversion

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Men’s  fashion  trends

Here  is  the  complete  guide  for  men's  fashion  trends  

2.  CONTENT  COMMERCE

Content  is  King  but  

Bad  Content  Kills  Sales

*55%  of  all  shop  abandoning  is  due  to  bad  content,  including  raDngs  etc.    (Nielsen  Research)

Do  it  like  magazines

Magazine  stories  convey    lots  of  informaDon    in  a  very  lightweight    aFenDon-­‐span  conform  style

But…  Visuals  which  are    necessary  to  drive    

A1en2on,  Interest  &  Desire    usually  require  a  lot  of  Dme  and  resources    

and  result  in  rigid  graphics.

Goldfish  have    a  9  second    

aFenDon  span.    So  do  your  customers.

“Design  websites  as  if  you  were  driving  by  them  on    a  highway  at  200mph”  

Steve  Krug

You  can  engage  your  visitors  with  shoppable  content.

Unite  worlds    of  Content  and  Shopping!

This  is  Content  in  a  Shop

This  is  a  Shop  in  Content

This  is  a  Shop  in  Content

Good  content  boosts  sales

Time  on  Site

+70%

Engagement  and  Propensity  to  Return

The  increase  of  the  engagement  and  propensity    to  shop  later  or  offline  (RoPo)  is  also  proven.

Source:  State  of  Content  MarkeDng  2015,  Contently

Social  Sharing  Content  vs  Products

+100%

RetenDon  Aier  3  Months

+200%

Inspired  by  experts

Styla   is   the   first   content   commerce   soluDon   for  shoppable   online   magazines.   Thanks   to   its   seamless  shopping   integraDon,   Styla   can   easily   transform  content   into   an   exciDng   shopping   experience   and  inspire  your  customers  to  make  a  purchase    

To  learn  more  go  to  styla.com