in what ways can a company divide a market into segments
Post on 17-Aug-2015
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1.Geographic
Markets differ in the basis of
Location,Nation,city or Region
Here !!!
2.Demographic
Age Gender
IncomeOccupation
Family SizeEducation
Religion Socio
Economic
AGE
gender
INCOME
OCCUPATION
FAMIILY Size affects the marketing plans
Difference from Education
Religion
SOCIO
Economic
3.Psychographic
LIFESTYLE
PERSONALITY
Different
personality reflects different NEEDS …
Lifestyle…
Innovate..
Thinker
AchieverExperiencer…
VALS framework of Lifestyle…..
Low Resources
SURVIVOR
STRIVER
believer
4.Behavioral
OCCASION
STATUS
ATTITUDE
USAGE RATE
OCCASIONS
STATUS
Markets depend on the status of the people
ATTITUDE……..
Some are Enthusiastic to know about theProduct while some are Ignorant
Recap
CREDITS
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CREATED by ABHINABA MONDAL, IIT KharagpurDuring an INTERNSHIP under Prof. SAMEER MATHUR ,IIM LUCKNOWwww.IIMInternship.com
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