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Page 1: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 2: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 3: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 4: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 5: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 6: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

South Australia – A history of being: Innovative + Courageous

Page 7: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 8: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Trial Users

Everyone Else

BIG BANG MARKET SEGMENTS

Innovators Early Adopters Early Majority Late Majority Laggards

ROGER’S INNOVATION CURVE: MARKET SEGMENTS

Big Bang Disruption by Downes and Nunes (2014)

The Big Bang Shark Fin!

Faster Cheaper Smarter Customised

Page 9: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

100% Talent “put it all to work”

Page 10: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

“Reset our Mindsets”

Page 11: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

http://www.bmwblog.com/2009/04/07/nyt-interviews-the-bmw-z4-designers-ms-julian-blasi-and-nadya-arnaout/

Page 12: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 13: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 14: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 15: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Men Design 90 per cent of all luxury goods

Page 16: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 17: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 18: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Companies with women in management achieve:

27% higher returns on equity 42% higher dividend payout ratio

(Stefano Natella, Head of Equity Research, Credit Suisse, 2014)

Not having Women is a financial risk management issue!

Page 19: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 20: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

US TECH STARTUPS with more than 1 female senior manager were:

61% successful (compared to 50/50 men only)

Dow Jones, Women at the Wheel, Report

Page 21: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Companies with high racial and ethnic mix = 35% higher financial returns than the industry median

Same, Same! = Peter, John + Gary = underperformance or on par

Different perspectives = Iqubal, Weng + Julie = superior performance

“50/50 if not why not?”

Page 22: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 23: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 24: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Rolling out across these clusters: ITC

Steel Energy Marine Forestry

Food Processing Advanced Manufacturing

Gender balanced teams are twice as innovative and generate superior

financial returns.

Page 25: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

1: Foresight Exercises 2: Concise internal and external communication 3: Mapping diversity across industry 4: Setting qualitative and quantitative targets 5: Monitoring: gender & innovation

Page 26: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

6: Networking, build clusters & innovation milieu 7: Peer2Peer + reverse + cross industry mentoring 8: Coaching to apply new gender innovation knowledge 9: Gender-aware design 10: Applied gender research = evidence based

Page 27: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption
Page 28: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Gender Diversity Doubles Productivity

Why the world should take notice of South Australia

Page 29: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

“The world is moving so fast

these days that the man or woman who

says it can’t be done is generally

interrupted by somebody doing

it.” Elbert Hubbard

(photo source, Aalborg City, DK)

Page 30: PowerPoint Presentationsa.ipaa.org.au/Events/downloads/GenoffPres31072015.pdf · BIG BANG MARKET SEGMENTS . ... ROGER’S INNOVATION CURVE: MARKET SEGMENTS . Big Bang Disruption

Thanks “and be on the right side

of history”