inside advertising. enjoy some ads. just do it. 广告语欣赏

Inside

Advertising

Enjoy some ads.Enjoy some ads.

Just do it.

广告语欣赏

Obey your thirst.

Feel the new space

感受新境界

Take time to indulge.

尽情享受吧！

The taste is great

Share moments; Share life.

Intelligence everywhere.

Let’s make things better.

让我们做得更好

No business too small, no problem

too big.

没有不做的小生意 , 没有解决不了的大问题。

Things go better with Coca-Cola.

饮可口可乐 , 万事如意。

Where there is a way, there is a Toyota.

AdvertisementsAdvertisements

WHEREWHERE??

On billboards

On buses

On TV

On the radioIn train stations

In newspapersIn newspapersIn magazines

At the cinema

At the airport

Everywhere

Discussion

1. How do advertisements affect

your life?

2. Do you believe ads?

3. Can you remember the names of

any products that were being

advertised?

• Look at each of the advertisements on the

next pages and discuss the questions with

a partner.

1. What does the advertisement want you to

do?

2. How does it try to persuade you to do?

3. Which advertisements do you think are the

most effective? Why?

What does these ads tell us?

1. Water

A. What is the most

common name for H2O?

Why did they call it H2O?

Water. Because it rhymes with “slow”.

B. What is the purpose of this

advertisement?

To encourage people to use water wisely

and to save water where they can.

A. What group of people is the advertisement made for?

Young people who like sports, the latest fashions and like tobe part of a group.

B. What message does the advertisement give?

If you wear our shoes, you’ll have an exciting life, and be popular and have fun.

2. Super Shooze

C. Do you think the message

is true? Give reasons.

No, because just wearing

a certain brand of shoes

won’t make you exciting,

popular or have fun—it

takes much more effort

than that.

A. Why are the first two lines

written bigger than the rest of

the advertisement?

These lines appear bigger so that

they are the first thing people

notice about the ad.

3. Refresh water

B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?

No, the advertiser will have worked out a

price that will still give him a profit even if

he is giving away two bottles free. The

advertiser also benefits by selling more

bottles than he would have if he hadn’t

offered the free bottles.

C. Why do advertisers often use the

“Buy one get one free” message?

People love a bargain, so they are

attracted to free offers and are more

likely to buy the product if they

think they are getting something for

free.

A. What does this advertisement encourage you to think?

It encourages us to think

of the sky, air and our environment and

about how the environment is being

spoiled.

4. Environment

B. What do you think causes air

pollution?

Human beings cause air pollution by

burning fossil fuels, such as gas, oil,

coal, etc by using some modern

machines, transportation vehicles and

also by manufacturing modern

products.

C. How else can advertisers make

people more aware of our fragile

environment?

Tell people more and help them to be

more aware of the importance of

protecting our environment.

5. “Speeding” and “How fast am I going”?

A. Both of these advertisements have the same purpose. What do both ads want people to do?

They want people to stop speeding.

B. Both ads target a certain group of

people. Who are they?

Drivers.

C. If you were a driver, which

advertisement would have most

effect on you? Why?

How advertising works

Scan the text and predict the content.Scan the text and predict the content.

Scanning Scanning

Detail readingDetail reading

Part 1

(Para 1)

Part 2

(Para 2)

Part 3

(Para 3-7)

Part 4

(Para 8-9)

Introduction

What is an ad?

How do advertisers make effective ads?

How effective are ads?

We are exposed to ads in our daily life.

1) Where ads appear;

2) Why we need to understand how ad

vertising works.

Introduction

What is an ad?

1) Definition (a message or

announcement that intends to inform

or influence people)

2) Means (words, pictures, music,

film…)

3) Advertisers (business, individuals,

organizations, associations)

How do advertisers make effective ads?

1) Identify the target (find out necessary

information about this group)

2) Appeal to the target (hopes, dreams,

emotions, desires…)

3) Use a suitable medium

(media, cost)

How effective are ads?

1) When there is a need for the

product.

2) If the target audience is exposed to

ads constantly.

Read the passage How Advertising

Works carefully.

Finish Ex. 1 on P44.

Homework