leveraging your students' internet fame

LEVERAGING YOUR STUDENTS’ INTERNET FAME

AND GETTING A SHOUT-OUT FROM BEYONCÉ

#EDUWEB15

JON MCBRIDE | BRIGHAM YOUNG UNIVERSITY@JMCBEE84

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LEVERAGING YOUR STUDENTS’ INTERNET FAME

AND GETTING A SHOUT-OUT FROM BEYONCÉ

#EDUWEB15

JON MCBRIDE | BRIGHAM YOUNG UNIVERSITY@JMCBEE84

#EDUWEB15@JMCBEE84

TODAY WE’LL …• Look at internet fame in 2015

• Examine a case study of a university taking advantage of one of their students being in the national spotlight

• Pull out key points for a plan of attack when your student gets internet famous

• Beyoncé

#EDUWEB15@JMCBEE84

CHANGE OF FAME• Cultural perception of fame/popularity/influence has shifted

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CHANGE OF FAME• Enter digital media.

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WHY IS FAME IMPORTANT TO US?• Creates interest

• Gives us an opportunity to tell a story

• Allows us to tap into a larger/different audience

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ANYONE CAN BE FAMOUS

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WHAT IF IT’S YOUR STUDENT?

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WHAT TO DO WHEN YOUR STUDENT GETS FAMOUS

1. Identify(Try to) identify potential fame before it happens

2. DecideDecide if it’s someone you want representing your brand

3. StrategizeConstantly, strategically be planning the next step

4. MonitorMonitor personal profiles, hashtags, news

5. Go big! (Because you can!)

#EDUWEB15@JMCBEE84

#EDUWEB15@JMCBEE84

#EDUWEB15@JMCBEE84

#EDUWEB15@JMCBEE84

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SOCIAL MEDIA AND MEDIA RELATIONS CAN LEARN A LOT FROM EACH OTHER.

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#EDUWEB15@JMCBEE84

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#EDUWEB15@JMCBEE84

#EDUWEB15@JMCBEE84

#EDUWEB15@JMCBEE84

#EDUWEB15@JMCBEE84

WHAT TO DO WHEN YOUR STUDENT GETS FAMOUS

1. Identify(Try to) identify potential fame before it happens

2. DecideDecide if it’s someone you want representing your brand

3. StrategizeConstantly, strategically be planning the next step

4. MonitorMonitor personal profiles, hashtags, news

5. Go big! (Because you can!)

#EDUWEB15@JMCBEE84

SOCIAL MEDIA AND MEDIA RELATIONS CAN LEARN A LOT FROM EACH OTHER.

#EDUWEB15@JMCBEE84

QUESTIONS?

#EDUWEB15@JMCBEE84

SPEAKER SURVEY

EDUWEBVOTE.COM

#EDUWEB15@JMCBEE84

THANKS!

EDUWEBVOTE.COM

jon_mcbride@byu.edu

@jMcBee84

INSTAGRAM:

@brighamyounguniversity

#EDUWEB15@JMCBEE84