magazines 2.0 hanover14th march final

Magazines 2.0Hanover

March 14th 2007

Magazine Media 2.0

New Emerging Digital Platforms

Dharmash Mistry

MD Emap Consumer Media & Emap Performance

Consumers taking control…shift from ‘push to pull’

Unbundling (VOD,ROD)Expect for free

What I want & will pay for…

‘Martini media’‘Time/place shifting’

Whenever I want it…

Narrowcast vs. broadcast‘Segment of one’

Personalised for me…

Editors (filters)Consumers (UGC; social search)‘Twinsumer’ (Someone like me: AI)

Whom I want it from…

Video, text, pictures, virtualMulti-platformMulti-device

In the form that I choose…

Purposeful social network‘Open’ & ‘Closed’segmented

With whom I want to communicate with…

Create, share, collaborateRank, feedback, R&D‘Creative’ & ‘consumer’

With the ability to interact…

‘Realtime’ vs. ‘published’Now & historical record

Continuously up to date…

Search: know what I wantDiscover: Not sure whatI want

Find or discover…

Emap Music TV: Linear Broadcast To On-Demand (IPTV)

Mobile: Unleash The Creativity Of Your Audience …….. ..Crowdsourcing

• 80k paid subscribers• 25m PI per month• > 75% UGC picture blogging

• Acquired Feb 2007

• Award winning “See Me TV” “Look At Me!” mobile video UGC

• 1.5m downloads/month

Four thoughts……..

1. Demand vs. supply side thinking?

2. Content is not concrete to be poured down every pipe?

3. Content convergence?

4. Rich media takeover?