millennials and tolling

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Millennials and TollingSummit on AET, Managed Lanes & Interoperability | July 25, 2016

Annie Gillespie, PE ∙ Director of Engineering(GA) State Road and Tollway Authority

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Who are Millennials?

Source: 3Pew Research Center

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MILLENNIALS                              77%

GENERATION X                            92%

BABY BOOMERS                          90%

Commute to work or school via car

Source: 2Ohio University

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15% 15% 12% 10%

36% 41% 45% 49%41% 46% 41%

30%22% 25%

18%10%

29% 26%22%

20%

35%36%

35%34%

42%40%

41%

41%44% 42%

32%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Millen

nial

Gen

 X

Baby

 Boo

mer

Silent/G

reatest

Millen

nial

Gen

 X

Baby

 Boo

mer

Silent/G

reatest

Millen

nial

Gen

 X

Baby

 Boo

mer

Silent/G

reatest

Millen

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Gen

 X

Baby

 Boo

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Silent/G

reatest

Riding Transit Driving Walking Riding a Bike

Strongly Agree Somewhat Agree

“I like..”

Travel Preferences

Source: 4National Association of Realtors/Portland State University

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Use multiple modes of transportation

Few times per week or moreOnce a week/

few times a month

69% 21% 9%Once a month or less

3Average # of modes used per trip

Source: 1American Public Transit Association

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How do they compare to other generations?

• 2.5X MORE LIKELY to be an early adopter of TECHNOLOGY

• 37% say they are willing to purchase a product or service to support a cause they believe in. Even if it means paying a bit more

Source: 6Millennial Marketing

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More reliable transportation systems 61%

More real‐time updates to avoid waiting                                          55%

WI‐FI or 3G/4G wherever they travel                                                 55%

More user‐friendly and intuitive travel experiences    44%

What do they want? 

Source: 2Ohio University

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More reliable transportation systems

More real‐time updates to avoid waiting

WI‐FI or 3G/4G wherever they travel

More user‐friendly and intuitive travel experiences    

What do they want? 

Page 9I‐85 Express Lanes Southbound 6‐10 AM (April)

Speed (mph)Volume (vph)

Provide reliability

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Provide reliabilityReliability: difference in travel time between thetop 5% worst trafficdays and the average traffic days(in minutes)

I‐85 Express Lanes Southbound 6‐10 AMExpressGeneral Purpose

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I‐85 Express

2016

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I‐85 Express

I‐75 South Metro

Northwest  CorridorI‐85 Express North

2018

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I‐85 Express

I‐75 South Metro

Northwest  CorridorI‐85 Express NorthRevive 285

GA 400 ExpressI‐285 East Wall

I‐285 West Wall

Under Construction by 

2026

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• Track• Share• Market

Expand reliability

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I-75N TO I-575 VIAEXPRESS 55 MPHLOCAL 45 MPH

Provide real‐time information

55 MPH

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•More functions• Travel time/speed notifications

• Incident alerts•More connectivity

• Updates from the road• Option in other apps

Expand real‐time information

(Foto: http://www.iorma.com/wp‐content/uploads/2014/10/Millennials‐Social‐Media‐31.jpg)

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Provide user‐friendly experiences

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Expand user‐friendly experiences

•Become a key part of regional mobility

• Focus on the service

•Universal transportation account

• Commuter bus ‐> bike share• Express lane ‐> parking

(Foto: Getty Images)

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Annie Gillespie, PE Director of Engineering

(GA) State Road and Tollway Authorityagillespie@georgiatolls.com

Georgiatolls.com | Peachpass.com | GRTA.org  | XpressGa.com

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Sources1"Millennials & Mobility: Understanding the Millennial Mindset." (n.d.): n. pag. Http://www.apta.com/resources/reportsandpublications/Documents/APTA‐Millennials‐and‐Mobility.pdf. American Public Transportation Association, Oct. 2013. Web. 11 July 2016. 2"Millennials, Cars and the Future of Transportation." Ohio University, 24 Mar. 2016. Web. 11 July 2016. http://onlinemasters.ohio.edu/millennials‐cars‐and‐the‐future‐of‐transportation. 3Pew Research Center, September, 2015, “The Whys and Hows of Generations Research ” www.pewresearch.org. Web. 11 July 2016.4"Community & Transportation Preferences Survey: U.S. Metro Areas, 2015." (n.d.): n. pag. NAR 2015 Community Preference Survey. National Association of Realtors/Portland State University, 28 July 2015. Web. 11 July 2016. <http://www.realtor.org/reports/nar‐2015‐community‐preference‐survey>. 5Pew Research Center, February 2010, “Millennials: A Generation Next” http://www.pewsocialtrends.org/files/2010/10/millennials‐confident‐connected‐open‐to‐change.pdf. Web. 20 July 2016.6Millennial Marketing, April 2016, “The Millennial Mindset: Quantifying the Impact on Consumer Spend and Brand Preference Across Generations” http://www.millennialmarketing.com/research/. Web. 20 July 2016.