monliu 古早味 營運企劃書
Post on 04-Feb-2016
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Monliu:
1................................................................................................................. 4................................................................................................................. 5 ............................................................................................................ 6 ............................................................................................................ 7 ............................................................................................................. 84Ps ................................................................................................ 9() (Products) ................................................................................... 10() (Prices) ................................................................................. 11() (Places / Positions) ................................................................... 12()(Promotion / Marketing) .................................... 13..............................................................................................14()SWOT .................................................................................................... 15 ................................................................................................................ 16() ..................................................................................................... 17 () ................................................................................................. 18 ().......................................................................................................... 19
2233
Monliu
http://tw.user.bid.yahoo.com/tw/show/auctions?userID=Y9318267353&u=:Y9318267353
: : : : : 4455
C2C6Yahoo!Yahoo!-EC-ICE-Commerce Ideal CompetitionC2C
6Monliu
7?Yahoo!
7884Ps() (Products)
()(Prices)
() (Places / Positions)
()(Promotion / Marketing)
99() (Products) 23024953054990992502698099250269150169150169
10Monliu
10() (Prices)
1125%49610
11() (Positions)
121.()2.3.()4.712()(Promotion / Marketing) 1. 4W 131. 4W WHOWHAT WHEN WHERE
13()(Promotion / Marketing) 2.
LOGO
Youtube
14LOGOYoutubefacebook141515SWOT:Strength Weakness S1 S2 S3 W1 W2 Opportunity Treat O1 O2 T1 T2 16StrengthS1. S2. S3. WeaknessW1. W2. OpportunityO1. O2. TreatT1. T2. 161717()0500120017000300900120005001500200005001500200007002100280003006009000300600900030060090003500111001460018:::1814091260140684014091260140912601401216801406840140684014068408820050800100014000100200050100012001780()
()19StrengthS1. S2. S3. WeaknessW1. W2. OpportunityO1. O2. TreatT1. T2. 19
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