opening remarks by summit host

#iMediaSummit

@katpan

Katharine Panessidi

Content Director

Welcome by Summit Host

“iMedia Content Summit: TV, Video & Social”

iMedia Communications, Inc.

Welcome by Summit Host

“iMedia Content Summit: TV, Video & Social”

Jennifer Marlo Content Manager

iMedia Communications, Inc.

@iMediaJenny

#iMediaSummit

Franchesca Nguyen Communication Coordinator

iMedia Communications, Inc.

@Franny_Pants

Summit Advisory Board

Adam Gerber

ABC Television Networks

AJ Vernet

Republic Project

Allie Kline

AOL Networks

Amanda Mahan

The Clorox Company

Angela Courtin

Aegis Media

Chip Russo

ZEFR

Chris Cox

The Hershey Company

Chris Murphy

Adidas US

Dina Marovich

Paramount

Ginny McCormick

Hasbro

Jamie Byrne

YouTube

Joshua Brandau

Pereira & O’Dell

Jyoti Menon

Starcom

Katrina Craigwell

GE

Kent Speakman

ENGAGEIA

Paul Kontonis

Centridium

Sharon Boddie

Moxie Interactive

Stacey Shepatin

Hill Holiday

Tom Barrish

Maker Studios

t

Summit Wi-Fi

Network: Hyatt Meetings

Get Featured on: Live @ iMedia

1. Tweet using #iMediaSummit

2. See yourself at: www.content2014.imediaconnection.com

Video Content Marketing: 20 Best Practices for Deeper Engagement

See workbook page 52

The report addresses these key questions:

• How does video content marketing differ from video advertising?

• Why is the investment in video content marketing worth it?

• Which best practices are unfailing tools for all brands?

Are you registered yet?

#iMediaSummit

$118 billion spent on

content marketing

video marketing

social media

“iMedia Content Summit: TV, Video & Social”

DID YOU KNOW?

B2C Marketers in North America Who Use Content Marketing 2012 & 2013

% of Respondents

Content Marketing Investment Changes for 2014 According to US Marketing Professionals

% of Respondents

Percent of Marketing Budget Allocate to Content Marketing According to B2C Content Marketers in North America

% of Respondents

Content Marketing Tactics Used by B2C Content Marketers in North America, 2012 & 2013

Social media

Articles on your website

E-newsletters

Videos

Blogs

In-person events

Articles on other websites

Mobile content

Microsites

Case studies

Infographics

Mobile apps

Online presentations

Print magazines

Branded content tools

White papers

Digital magazines

Webinars/webcasts

Annual reports

Print newsletters

Research reports

Licensed/syndicated content

Books

Ebooks

Podcasts

Virtual conference

Games/gamification

Leading Trends in Content Marketing According to US Marketers

% of Respondents

Leading Content Sources Among Marketing Professionals in North America

% of Respondents

Challenging Obstacles to Achieving Content Marketing Objectives According to Marketing Professionals Worldwide

% of Respondents

TV, Video & Social

• Is your marketing team appropriately structured and prepared to bridge the

gaps between TV, video, and social media?

• What does it means for buying models?

• Where does marketing and agency leadership need to focus for real insight across media platforms?

Master Track A An Unbiased Approach: “How to Measure the Effectiveness of Online

Marketing Campaigns in Driving Offline Success”

Lindsay Dye Digital Media Manager

Universal Pictures

@UniversalPics

Erika Lamoreaux Sr. Group Manager of Digital Media

The Clorox Company

Samantha Skey CRO & CMO

SheKnows, LLC

Jackie Stasi Founder, President

Nuance Digital Marketing

@ealamoreaux

@NuanceDigiMktg

@samskey7

Moderator:

Master Track B “Creating & Disseminating Content”

Chris Schreiber VP of Marketing

& Communications

Sharethrough

Neda Stoll Sr. Marketing Manager

Digital & Mobile

Intel Corporation

@CousinChris @NedaPS

James Del Executive Director

Studio@Gawker

Matt Johnson Head of Digital Media

State Farm Insurance

@JDel @johnson_matt

Master Track C “The Art of Storytelling & the Science of Engagement”

Bernie Su Executive Producer, Writer, Director

“The Lizzie Bennet Diaries”

@BernieSu

Rebecca Coleman Founder

Something Massive

@CookingWithKid

GE

Fullscreen, Inc.

Katrina Craigwell

Global Manager, Digital Marketing

James Veraldi SVP – Business Development &

Strategy

Case Study

“How GE & Fullscreen Cemented Brand

Success in Online Video”

@AJVernet37

AJ Vernet

CEO

Panel

“The Future of the Consumer Experience

on Social Media”

Republic Project

MODERATOR

Travis Freeman Director, Social Media Strategy

Aegis Media / The Story Lab

@travisWfreeman

Amanda Mahan Creative Director, Digital / Social / Content

The Clorox Company

@amandamahan

Sara Morton Director, Interactive Media. Search, Social, Digital

Strategy. New Technology.

Saatchi & Saatchi

@sara_morton

Jeff Ragovin Chief Strategy Officer

Salesforce Marketing Cloud

@JeffRagovin

@ChristopherCox1

Chris Cox Senior Manager

Global Digital Marketing

Opening Keynote

“The Keys to Developing a Fundamentally-

Strong Content Strategy”

The Hershey Company