social media targeting

social media targeting

hit me with your best shot

Social Media is...

Social MediaSocial MediaSocial MediaSocial Media

BlogsBlogsMicrobloMicroblo

gsgs

PodcastsPodcasts

Image Image SharingSharing

Social Social NetworkNetwork

ss

RSS RSS FeedsFeeds

WidgetsWidgets

Virtual Virtual WorldsWorlds

Cloud Cloud WorkingWorking

BookmarBookmark k

SharingSharing

Content Content RatingRating

Video Video SharingSharing

Online sites and tools that facilitate social interaction and provide digital functionality to traditional word-of-mouth communications.“ ”

social media is...

Social Media is intimate...

Conversation

Social Media is about friendships and

relationships...

Real Ones.

Social Media is...

empowering the consumer

The problem with “Social Media” is the word “Media.”

If “media” means “the storage and transmission channels or tools used to store and deliver information or data” then “social media” could mean “the social sharing and collaborative exchange of data.”

social media defined?

?

social web tools

social communications tools

The Social Web

social communications

targeting

DemographicsPsychographics

measurement

ImpressionsClicksPathsActions

measurement 2.0

ReachEngagementInfluenceReverb

Demographicssuck

Psychographicsrule

social ads

social targeting

social targeting

social targeting

Social Networks

Facebook users are 45% male,55% female.

Mar 2010, quantcast

The fastest growing segment on Facebook...

Women over 55

Jan 2009, iStrategyLabs.com

““I use Facebook I use Facebook almost almost

every day, but I every day, but I don’t like don’t like too many too many

messages.”messages.”

Twitterers are 45% male,55% female.

Mar 2010, quantcast

““I use Twitter I use Twitter several times several times

daily and don’t daily and don’t mind all the mind all the tweets. I can tweets. I can

always always ignore them.”ignore them.”

Linked users are 51% male,40% female.

Mar 2010, quantcast

““I use LinkedIn I use LinkedIn sparinglysparingly

and strictly for and strictly for business business

networking.”networking.”

Direct sales & leads

Reverb

Engagement Quality vs. Quantity

“Eyeballs & Ears vs. Hearts & Minds”

measurement

Why you might FAIL1. Pick wrong segment2. Pick wrong channels3. Pick wrong message4. Pick wrong actions

It is not a campaign

It is a commitment

geotargeting

hyperlocal

the future is now

Aliza ShermanConversify

AlaskaWyomingColorado

UKwww.conversify.netaliza@conversify.net