social media targeting
DESCRIPTION
presentation to South Dakota Ad Federation about social media targeting - reaching your audiences via social media tools and tactics.TRANSCRIPT
social media targeting
hit me with your best shot
Social Media is...
Social MediaSocial MediaSocial MediaSocial Media
BlogsBlogsMicrobloMicroblo
gsgs
PodcastsPodcasts
Image Image SharingSharing
Social Social NetworkNetwork
ss
RSS RSS FeedsFeeds
WidgetsWidgets
Virtual Virtual WorldsWorlds
Cloud Cloud WorkingWorking
BookmarBookmark k
SharingSharing
Content Content RatingRating
Video Video SharingSharing
Online sites and tools that facilitate social interaction and provide digital functionality to traditional word-of-mouth communications.“ ”
social media is...
Social Media is intimate...
Conversation
Social Media is about friendships and
relationships...
Real Ones.
Social Media is...
empowering the consumer
The problem with “Social Media” is the word “Media.”
If “media” means “the storage and transmission channels or tools used to store and deliver information or data” then “social media” could mean “the social sharing and collaborative exchange of data.”
social media defined?
?
social web tools
social communications tools
The Social Web
social communications
targeting
DemographicsPsychographics
measurement
ImpressionsClicksPathsActions
measurement 2.0
ReachEngagementInfluenceReverb
Demographicssuck
Psychographicsrule
social ads
social targeting
social targeting
social targeting
Social Networks
Facebook users are 45% male,55% female.
Mar 2010, quantcast
The fastest growing segment on Facebook...
Women over 55
Jan 2009, iStrategyLabs.com
““I use Facebook I use Facebook almost almost
every day, but I every day, but I don’t like don’t like too many too many
messages.”messages.”
Twitterers are 45% male,55% female.
Mar 2010, quantcast
““I use Twitter I use Twitter several times several times
daily and don’t daily and don’t mind all the mind all the tweets. I can tweets. I can
always always ignore them.”ignore them.”
Linked users are 51% male,40% female.
Mar 2010, quantcast
““I use LinkedIn I use LinkedIn sparinglysparingly
and strictly for and strictly for business business
networking.”networking.”
Direct sales & leads
Reverb
Engagement Quality vs. Quantity
“Eyeballs & Ears vs. Hearts & Minds”
measurement
Why you might FAIL1. Pick wrong segment2. Pick wrong channels3. Pick wrong message4. Pick wrong actions
It is not a campaign
It is a commitment
geotargeting
hyperlocal
the future is now
