successful online community building

SUCCESSFUL COMMUNITYENGAGEMENT

Morriss ParteeChief Experience Officer

EverythingCU.com

Us

GOOD NEWS!Now is our time to shine

• Democratically controlled• Open, honest• Authentic• Local• A solid deal!

What worked for us then

What never worked for us

What works for us now–WOM, offline & online

Facebook Members

0

25

50

75

100

Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members

52 million

Founded

1 mil

HighSchools

Regions

CoverFast Company

100 million

Countries by Population

1. China 1,300 m2. India 1,100 m3. United States 305 m4. MySpace 245 m5. Indonesia 228 m

Countries by Population

9. Russia 141 m10. Japan 127 m11. Mexico 106 m12. Facebook 100 m13. Phillipines 90 m

Traditional Marketing View

CU

CU

Reality of the Networked World

56% of American consumers feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.

-Cone Business Study 2008

http://www.boston.com/business/ticker/2008/09/study_most_amer.html

BIGsmall

craigslist

SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG

BLOCKED? WTF?

What should I do now?

1.) Tap your own community

2.) Join an existing community

Internal/Hire an outside agency

How to havesuccess engaging your community

Have a

common bond

or

purpose

1

HOW EVERYTHINGCU.COM DOES THAT

HOW YOU CAN DO IT

Make THEM the ROCK STARS2

HOW EVERYTHINGCU.COM DOES IT

HOW YOU CAN DO IT

Give them a voice3

HOW EVERYTHINGCU.COM DOES IT

HOW YOU CAN DO IT

Make it EASY4

HOW EVERYTHINGCU.COM DOES IT

HOW YOU CAN DO IT

it’s ALIVE!5

HOW YOU CAN DO IT

Make it easy to refer new members6

HOW EVERYTHINGCU.COM DOES THAT

HOW YOU CAN DO IT

Merge online and offline community7

GOOD NEWS!Now is our time

to shine

TIME TO JUMP IN!

Social Media/Networking

Morriss ParteeChief Experience Officer

EverythingCU.com

morriss@everythingcu.com413·535·0621

http://everythingcu.wordpress.comFriend me on Facebook, LinkedIn, Blog, Twitter

HOW DO YOU

MEASURE?

Financial:Webinar salesOnline Switch Kit salesExecutive Membership sales

Community:Daily Visitors7-day Visitors31-day visitorsNo. of discussion messages, daily, weeklyNo. of documents contributed

COMMON SENSE:• FUNDAMENTAL TO NATURE OF CREDIT UNIONS• INSPIRING TESTIMONIALS

“This has been such a valuable site to me during my time in credit union land. Thank

you all for sharing your ideas and opinions. I have to say that I love

EverythingCU and will miss the ongoing discussion. Thanks for introducing me to

bankerspank.com, Simpsonize me, and the heated discussion several weeks ago

about Gossip Girl and off limits advertising, and the Bills spots.”

–Melanie Smith, Comala CU onleaving the CU movement

Every CU event I attend, your web site is mentioned. It’s not talked about in the “oh yeah, I’ve visited that site before,”

but more in the “OMG that site saved my life... I was so

close to throwing in the towel.”

—Korrie Watson-Wilhelmnow Board member, Fort Financial FCU

CU social media case studiesVancity CU, Vancouver, Change EverythingCommon Wealth CU, Alberta, Young & FreeVerity CU, Seattle, We are V blogUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Carolina Postal CU, NC, I love my hooptyCommunity Choice CU, Des Moines, The Bills