video marketing presentation

Online Video MarketingBe a Brand, Become a Media

… The New Strategy which brings about Real Transformation!

Summary Content1. Who am I?

2. Internet Marketing Reminder

3. What’s Video Marketing?

4. Best positioning in OVM

5. Some Tips

6. Targeting Matters

7. Case Studies

8. Be Patient

9. Contact

Arnaud Belhamou• From Central America

• Master of Science• Information Technology – Sp. Marketing• International Management

• Co-founder of FindYourWayInTheWorld

• Experience in Classic & Internet Media (8 years)

• Regional Marketing Manager – Cegedim (2 years)

Have you ever wonder…….why Magazine and Newspaper Advertising Space became so expensive?

- We all need to survive!

Advertising – Online VS Print

Ads TV vs Online Ads

Measurable Audience vs AnalyticsScalable Blast vs TargetingNew Thinking Usual vs Creativity

“According to comScore Video Metrix, more than 184 million U.S. Internet users watched online video content in October 2011, for an average of 21.1 hours per

viewer”- Paul Shread | June 2012 | Business Time

“Online video advertising is expected to grow 40 percent this year”- Robert Haskitt | Extreme Reach | Sep 18, 2012 | Business Insider

“The PR firm of 2017 will be different than the PR firm of today”- Jim Weiss | W20 Group | Oct 12, 2012 | PR Week

http://business.time.com/2012/06/11/online-video-marketing-this-time-its-personal/

http://www.businessinsider.com/ads-on-tv-and-online-ads-are-about-to-become-the-same-thing-2012-9

http://www.prweekus.com/pages/login.aspx?returl=/pr-firms-will-thrive-in-big-data-new-media-age/article/263409/&pagetypeid=28&articleid=263409&accesslevel=2&expireddays=0&accessAndPrice=0

What is Internet Marketing?Web 1.0: Website, Banner, Blogging…“The main difference with the Web 1.0 and the Web 2.0 is that in 2000, if you did

not advertise you were a nobody, but now if you advertise in the old way…you are a nobody.”

- Martin Varsavsky – Founder of Fon (largest WiFi Provider - Latin America)

Web 2.0: SEO, Adsense, Social Media, Video Marketing, Apps…

Most used Online ToolsSocial Media is a many-to-many instrument of

communication. Users can now be involved in the information received.

REMINDER - most Popular SM Platforms:Facebook - 150 million people engage with Facebook on external websites.

YouTube - receives more than 2 billion viewers per day.

Twitter - 75% of total users use Twitter through third-party apps.

LinkedIn – over 70 million users worldwide.

Google+ - Over 60 percent of Google+ users use Google products on a daily basis.

WordPress Sharing Platform - 77% of Internet users read blogs through random searches or direct subscriptions.

Bonus Facts (Statistics from Online Media Gazette)90% of Internet users know at least one social network.The average social user has 195 friends.

http://omgzam.com/13-mind-blowing-facts-on-social-media-2010/

What is Video Marketing?

Results in Reaching Your Dedicated KOLs (Key Opinion Leaders)

PRODUCE BROADCASTCHANNELS

http://youtu.be/tUE84Y22eUg

…in video

Online Video Marketing

http://youtu.be/EF_Bmh7RNxw

The Interest(s)? Low-Cost Marketing / Highly Affordable Better Targeting Reach Fast ROI Attractiveness of the Content Including Promotion Direct ROI Develop a Network of KOLs (Key Opinion Leaders) Impressive Range of Analytics Broadcasting can be On-Going Can become a Stand Alone solution

Most Popular Video FormatsLifestyle

Motion Graphic

Mash-Up

Cllike.com

Jooix.com

Cebu Party Boat

http://youtu.be/fYDofCDh-Vo

http://youtu.be/D3WLr5PvgUU

http://youtu.be/oO5S_LHZ93g

http://youtu.be/fYDofCDh-Vo

http://youtu.be/D3WLr5PvgUU

Is there “Best Positioning”?Yes Be ObjectiveDo not go into the ‘Big Mac Effect’!You need to be proud of your product, to have

customers..

≠

Simply present your business

Evolve – Mixed Martial Arts

http://www.youtube.com/watch?v=Gn9Xt_gLoX0&feature=share&list=PL003DE6555B38BB40

Some TipsMake your title countProvide excellent content (quality matters)

Include your URL in your videoGo beyond YouTube (website / newsletter / social

media…)

Do not under-estimate the power of InterviewsBeyond views:

Audience Retention User InteractionsEngaging Content Emotion - Ratio of

Shares

Targeting = KOLsWho are your customer?Who could be interested in your product?The interest is to cross-match between platforms & networkSmaller is the seed, higher will be the buzz.A buzz always starts among KOLs (Key Opinion Leaders)

Targeting by YouTube Press Play means Business

Success Story…

http://youtu.be/fDtf3ZnFb2s

http://youtu.be/RhhvkubwjmY

http://youtu.be/05HcERLr98Q

http://youtu.be/fDtf3ZnFb2s

http://youtu.be/RhhvkubwjmY

http://youtu.be/05HcERLr98Q

Case Studies (B2C)ManHunt 2012

Bean Artistes

Teaser

Time: 1 Weeks

Video: 22,000+ VwsFB: 80,000 ImpsFB: 650 Clk/Act

Event: 4,000 ivtsTotal - 600+ attendees

Event Coverage

FLVRZ Hip Hop Fashion

EVENT SHOPPING TRAVEL F & B

Cebu PB Boat Party Experience

PreludeRooftop Bar/Bistro

Teaser Teaser Teaser2 x ARTICLE 1 x ARTICLE

Time: 4 Weeks

Video: 7,000+ Vws

YT: 50,000 ImpsYT: 700 Clk/Act

FB: 750,000 ImpsFB: 350 Clk/Act

Direct - 65 buyers

1 x ARTICLE 3 x ARTICLE

Time: 4 Weeks

Video: 12,000+ Vws

FB: 620,000 ImpsFB: 2,400 Clk/Act

Direct- Fully Booked

Time: 7 Weeks

Video: 14,500+ Vws

FB: 980,000 ImpsFB: 3,200 Clk/Act

Direct – 135 cons

http://www.youtube.com/watch?v=lF1orQzkUro

http://youtu.be/Ay0SZ1Hked0

http://youtu.be/RW30cR02kD0

http://youtu.be/l2oRpsPnZKw

http://www.findyourwayinsg.com/?s=manhunt

http://www.findyourwayinsg.com/flvrz-new-style-store/

http://www.findyourwayinsg.com/cebu-party-boat-time-for-a-break/

http://www.findyourwayinsg.com/?s=prelude

Case Studies (B2B & Creativity)An App ThingVerticalResponse.com

2,500+ views in 24hrs

Business Has Meltdown

Cisco

80,000+ views in 1 week

http://youtu.be/lq4m2JnCTo4

http://www.youtube.com/watch?v=a6VIo6_0l24&feature=player_embedded

http://youtu.be/lq4m2JnCTo4

http://www.youtube.com/watch?v=a6VIo6_0l24&feature=player_embedded

Successful SG YouTube ChannelEvolve Martial Art

Sport

Teaser

Joined: 25 Sept, 2008

Subs: 1,235T Views: 500,000

Total Videos: 69

WEBSITE

SG Youth OlympicSport

LIFESTYLE ENTERTAINMENT CONS. PRODUCT

TOURISM

SkyHobbieHobby

Singapore AirlinesTravel

Teaser Teaser TeaserYOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL

Joined: 12 July, 2006

Subs: 1,217T Views: 1,993,924Total Videos: 442

WEBSITE

Joined: 17 Oct, 2006

Subs: 609T Views: 1,844,898Total Videos: 370

WEBSITE

Joined: 15 Aug, 2012

Subs: 417T Views: 12,763

Total Videos: 57

WEBSITE

http://evolve-mma.com/

http://youtu.be/Jf2Yb7Oc-5A

http://www.youtube.com/watch?v=KhpPiM0yNvk&feature=share&list=UUSMmTgo9Vmii8EqeGO9Cuzw

http://youtu.be/mIkNzhM2b70

http://www.youtube.com/user/evolvemma?feature=watch

http://www.youtube.com/user/singapore2010/featured

http://www.youtube.com/user/skyhobbies?feature=results_main

http://www.youtube.com/user/singaporeair?feature=results_main

http://www.singapore2010.sg/

http://www.skyhobbies.com.sg/

http://www.singaporeair.com/

http://www.youtube.com/watch?v=KhpPiM0yNvk&feature=share&list=UUSMmTgo9Vmii8EqeGO9Cuzw

http://youtu.be/mIkNzhM2b70

http://youtu.be/Jf2Yb7Oc-5A

Other Interesting Channels…

• SG Open Rice• Burger King SG• Resorts World Sentosa• JobDB• Asian Food Channel• On Coffee Makers• Travel Channel TV• Import Food Channel

http://www.youtube.com/user/SGOpenRice

http://www.youtube.com/user/burgerkingsg?feature=results_main

http://www.youtube.com/user/rwsentosa?feature=results_main

http://www.youtube.com/user/jobsdbsingapore?feature=results_main

http://www.youtube.com/user/asianfoodchannel

http://www.youtube.com/user/oncoffeemakers

http://www.youtube.com/user/TravelChannelTV

http://www.youtube.com/user/ImportFood

Quicker than SEO, but still..With just a newborn channel:Single video(s) hit -- rarely becomes a buzz

(direct)Multiple content, brings multiple viewersDirect results always appear after 2/3 months

“Just be patient. Let the game come to you. Don't rush. Be quick, but don't hurry.”

- Earl Monroe

Interesting readings NY Times:

http://www.nytimes.com/2011/03/17/business/smallbusiness/17sbiz.html?_r=0

Business Insider: http://www.businessinsider.com/ads-on-tv-and-online-ads-are-about-to-become-the-same-thing-2012-9

Mashable: http://mashable.com/2012/09/21/how-derrick-rose-and-adidas-turned-misfortune-into-great-marketing-video/

Social Media Today: http://socialmediatoday.com/robert-weiss/857841/how-marketing-video-will-improve-conversion-rates-across-your-sales-cycle?utm_source=linkedin&utm_medium=social&utm_content=81f77115-9037-4e5a-b8dc-fe37d1fb3896

http://www.nytimes.com/2011/03/17/business/smallbusiness/17sbiz.html?_r=0

http://www.businessinsider.com/ads-on-tv-and-online-ads-are-about-to-become-the-same-thing-2012-9

http://mashable.com/2012/09/21/how-derrick-rose-and-adidas-turned-misfortune-into-great-marketing-video/

http://socialmediatoday.com/robert-weiss/857841/how-marketing-video-will-improve-conversion-rates-across-your-sales-cycle?utm_source=linkedin&utm_medium=social&utm_content=81f77115-9037-4e5a-b8dc-fe37d1fb3896

¡Thanks!

arnaud.belhamou@findyourwayintheworld.com

www.findyourwayinsg.com | www.findyourwayinbangkok.com

35 Mayo St, #02-01 S208316 - (+65) 9271 6496

CONTACTS

Any Question?

mailto:arnaud.belhamou@findyourwayintheworld.com

http://www.findyourwayinsg.com/