voltaren campaign || a.tantawy

NOVARTIS PHARMA

© Market Compass Consultancy 2009

2010 CAMPAIGN

© Market Compass Consultancy 2009

تطور... في مصز 1الدواء رقم فلتارين

No.1 in Egypt … Improved Voltaren

Very Attractive message which is a

fact between the market

Indicate the change in packaging and other

feature.

Expand the message

© Market Compass Consultancy 2009

IMC Plan

Patient

Pharmacist

Doctor

Distributor

Radio Campaign

Outdoors

Cars sticker

Press Campaign

Pharmacy Branding

Doctors mails

Distributors Giveaways.

Our Plan

عيش متعة الحزكة بدون ألم مع فلتارين بشكلة

الدواء رقم واحد في مصز الذي .... الجديد .ينصح به األطباء

o Campaign in Booth Arabic and English in Nogoom FM, Nile FM, EL-shark El-Awsat and Radio Maser.

o Aired for Only two working weeks (10days).

Ads and Press Releases

Chose the main medical magazine + General magazines :

• Seha

• Mota7da pharmacy magazine

• Seif magazine

Press release effect the direct customers and we plan to: 1. Improve product image in physicians perception.

2. Refresh the indications of Voltaren.

3. Credibility of press release will increase trust between audience.

Car Branding

For Medical REP. cars that placed on the back of the car body

Cars Stickers

Drug House

Pharmacy is the home of all Drug, and Voltaren is No.1 in this home SO,

Unique Pharmacy Branding

Unique

Poster

Unique

Stand

Unique

Dangler

Unique

flyer

Unique

pharmacy

Branding

Danglers

oThere are too many danglers in pharmacies

than anywhere in the world , So we Create a

new Idea to replace Dangler and Stand as well.

It’s a mix between

Dangler and Stand placed

within eye range with

attractive and new form.

Voltaren Why we Trust Voltaren ??

Doctors says… Voltaren Range

Product and usage

Flyer

Pg 1 Pg 2

All in Arabic and simple information

Long, thin, catchy color and new poster in easy way.

The problem that pharmacy poster dose not last long time ..

Door

The same flag used in D+S but bigger and hanged on he pharmacy door or outer wall.

Mailing

Send a mail distributed by hand contain informative massage about Voltaren and its USP.

The Power of telesales

Telesales is a powerful channels contact all pharmacist daily collecting orders… plan to send your massage through them.,

Giveaways : ◦ Calendars.

◦ Mugs.

◦ Pens.

Arhman.Tantawy@gmail.com

002 010 74 20 147