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PRESENTED BY

EAGLES

Taj Hotels Resorts &

Palaces


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Type Public

Founded 1903

Headquart

ersMumbai, India

Key peopl

eRatan Tata, Raymond Bickson

Industry Luxury Hospitality

Products

Luxury Hotels, Palaces, Resorts and Spas, Luxury

Residences

INTRODUCTION


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For more than 100 years, we have acquainted guests with the

living heritage of India - and a legendary experience in

hospitality.

It began on December 16, 1903, when Jamshetji Nusserwanji

Tata opened Tajs first hotel, theTaj Mahal Palace & Tower,

Mumbai.

This grand hotel epitomized a philosophy that still holds true

today: provide impeccable service and unparalleled facilities so

every stay is a memorable one.

INTRODUCTION TO TAJ


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A part of the Tata Group of companies www.tata.com,

India's premier business house, Taj Hotels Resorts and Palaces

comprises 57 hotels in 40 locations across India with an

additional 18 international hotels in the Maldives, Mauritius,

Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, andthe Middle East.

Over the years, Taj has won international acclaim for its quality

hotels and its excellence in dining, business facilities, interiors,

and world-class, personalized service. In India, Taj is recognized as the premier hospitality provider,

spanning the length and breadth of the country, and gracing

important industrial towns and cities, beautiful beaches,

historical and pilgrim centres, and wildlife destinations.

INTRODUCTION TO TAJ


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In 1885 Mr. Jamshetji Tata, the founder of the House of Tatas

was refused admission in a British run hotel that had a board

announcing that entry was barred to Indians and dogs!The story goes that Mr.Tata then and there decided he would

build a hotel in Mumbai,the likes of which would never have

been dreamt of anywhere in the British Raj. He formed a

company in the The Indian Hotels Company in1897,raised

finances, invested his own money, hired the best of architects

and craftsmen and he began constructing

HISTORY OF TAJ


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The Taj Mahal Hotel in 1902 on a prime reclaimed site at

Apollo Bunder, with the rooms looking out to brilliant sunrise

on the horizon of theA

rabian Sea, against the back drop ofthe hills that lay beyond the city.

The hotel was opened to guest in 1903.

HISTORY OF TAJ


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1903: Created history with the opening ofThe Taj

Mahal Palace Hotel, Bombay (Mumbai) Indias first

Luxury hotel.1971-72: Pioneered the concept of authentic Palace

Hotels in the country with the Rambagh Palace in

Jaipur, the Palace of the Maharajah of the esrtswhile

state of Jaipore.

IMPORTANTMILE STONE OF THE HISTORY OF

TAJ


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1974: Conceptualized the unique beach resort at Fort Aguada,

Goa built within the walls of a Portuguese fort overlooking the

Arabian Sea

1978-82: Taj launched in Delhi with its luxury hotel -Taj

Mahal Hotel on No. 1 Man Singh Road and then prepared

India for the Asian Games by setting upTaj Palace, Delhiwith

the largest convention centre in the country

1982: Taj established a presence in the Western Hemispherewith the historic St. James Court Hotel near Buckingham

Palace, London


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1984-92: Well before these destinations became

world renown for their beauty, Taj expanded to

Kerala and Sri Lanka

1992-97: Rolled out Business Hotels in key

cities and towns across the country, branded as

TajResidency hotels


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2000: Consolidated its position as the largest chain in Indiawith hotels in Ahmedabad and Hyderabad, the latter city

being a joint venture with GVK Hotels resulting in a

dominant position in the market for premium and luxuryhotel rooms

2002: The newTaj Exotica Resort & Spa, Maldives,withinsix months of its launch, was awarded the title of "The BestResort in the World" in the first ever Harpers and Queen

Travel Awards


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2007 Corporate Hotelier of the World (HOTELS magazine) -

Raymond N. Bickson, MD and CEO, Taj Hotels Resorts and

Palaces

Leading Hotels of the World Ltd. (LHW) Chairmans Award

2007 & 2006 for Best Advertising Campaign

SENSES Visions Award 2007 at the SENSES Wellness Awards

2007 - Taj Spa

Superbrand 2007 across 1699 brands in 58 countries

Platinum Award - Readers Digest Trusted Brands Awards 2007

and 2005

Dun & Bradstreet - American Express Corporate Awards 2007

- India's Top 500 Companies 2007 - in the "Hotels" category -

The Indian Hotels Company Ltd.

AWARDS & RECOGNITION FOR TAJ GROUP OF HOTELS


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Inaugural 'Genius of the Web 2007' award by CNBC-Web 18

in association with Frost & Sullivan for the Best Hotel Website

in India. Avaya GlobalConnect Customer Responsiveness Award 2007

& 2005 (Travel and Tourism - Hospitality)

Indian Hotels Company Ltd in Standard & Poor's Global

Challengers Class of 2007Today's Traveller Leadership award for India's Most

Recognised Hotel Brand Taj Hotels Resorts & Palaces

CNBC TV18 International Trade Award - Outstanding

Exporter of the Year 2006-07 in the Travel, Tourism andHospitality category

Frost & Sullivan Indian CEO Choice Award for The Most

Preferred Group of Hotels ..ETC


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Taj has many different properties both within the country &

aboard. The Taj hotels are broadly classified under three

Strategic Business Units (SBU).TAJ LUXURY HOTELS

TAJ BUSINESS HOTEL

TAJ LEISURE HOTELS

PROPERTY TYPE


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Kerala is a state on the tropical Malabar Coast of

southwestern India. Nicknamed as one of the "10 paradises

of the world" by the National Geographic traveller, Kerala isfamous especially for its ecotourism initiatives. Its unique

culture and traditions, coupled with its varied demography, has

made it one of the most popular tourist destinations in India.

Growing at a rate of 13.31%, the tourism industry

significantly contributes to the state's economy .

The Kerala Tourism Development Corporation, the

government agency that oversees the tourism prospects of the

state, has adopted the brand God's Own Countryfor its

campaigns. The slogan holds global Superbrandstatus.

KERALA


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