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CD App Album

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:

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:

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:

,

62%

17% $4

6% $4~$8

12% $8~$12

4% $12

(q) $20M.

$9~24M

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: Mia Kim The Sukey Rose Project

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: 1,000True Fans

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: Amanda Fucking Palmer $19,000

, ( ) 9

$25 9 400

, ? $7,800

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5~10% (fanatic, truefans, super fans)

Image courtesy from Wired.com

e

,

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f

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:

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Today, recorded music is downto less than 6% of majormusical acts revenue- CEO of Ticket Master

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1.2

Music sponsorship in NorthAmerica is $1.04B in 2008

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CD

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http://www.youtube.com/watch?v=qrO4YZeyl0I

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GAP

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Selling out vs. Benefits

Vs.

Money & Production Support

Newaudiences & fans

New platforms

Andmore..

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Fan

Brand

Musician

Keywords

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Introducingfanatic.fm

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fanatic.fm

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Founders

Advisory Board

PeterBaek, Co-founder, Product Development & Strategy

Peter is a serial entrepreneur and founded several companies in software/hardware industry.He initiated Social Music service(Qbox.com) and music recommendation engine(Emotional Link)

Ian Kwon, Co-founder, Product Development & Operation

Ian started his career as a management consultant at Bain & Co. He also worked for NHN (#1 search engine in SouthKorea), First Snow (a search engine startup that was acquired by NHN at $35M). Ian is a firm believer of disruptiveinnovation. He shuttles between US and Korea.

Jakob Lusensky, Advisory Board Member

Jakob Lusensky is a CEO at Heartbeats International Inc. (www.heartbeats.fm), a global agency focusing on branding withmusic. Jakob met Ian in midem and found out that fanatics vision is aligned with what he does at Heartbeats. He providesthe brands perspectives. Jakob lives in Stockholm, Sweden.

fanatic.fm : Team

Bruce Houghton, Advisory Board Member

Burce Houghton is a CEO at Skyline LLC. And blogs at Hypebot. (www.hypebot.com ). Bruce provides music industryperspectives. Bruce lives in New Hampshire, USA.

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App Album 1: fanatic

API

(Music, Ads)

fanatic.fm

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App Album 2: .

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App Album 3: with 9 for !

~

~

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: inmD

LEVEL

ALEVEL

A

SNS Microblog Video Image DocumentSupport

Profile

LEVEL

BLEVEL

B

LEVEL

CLEVEL

C

China

Japan

USA

Thailand

Malaysia

SouthAfrica

Germany

France

Spain

Russia

Australia

Brazil

Turkey

SaudiArabia

Egypt

SocialRelationship ContentsSharing

BlogSocial

Bookmarking

Group

Group

Group

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App Album 4: / !

2,010

~

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Introducing