be1,2 考前串讲 11 vob final revision on business english (i,ii) 商务英语 i ， ii...

BE1,2BE1,2 考前串讲考前串讲 1111

VOB Final Revision on VOB Final Revision on Business English (I,II)Business English (I,II)

商务英语商务英语 II ，， IIII 考前复习串讲考前复习串讲Module 1-4Module 1-4 ，， 5-85-8

By Nie WeiBy Nie Wei

BFSUBFSU

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2 3 4

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OutlineOutline大家好！今晚的节目是大家好！今晚的节目是商务英语课商务英语课 I, III, II 册的考前串讲册的考前串讲，节目的内容主要包括：，节目的内容主要包括：11 。试题的结构、题型介绍及解题技巧。试题的结构、题型介绍及解题技巧• 1/. 1/. 试题各部分构成、分值、答题时间试题各部分构成、分值、答题时间• 2/. 2/. 各题型具体介绍各题型具体介绍 3/. 3/. 答题要领答题要领

22 。难题分析及答题要领。难题分析及答题要领• 1/. 1/. 试题各部分的较难题型的分析试题各部分的较难题型的分析• 2/. 2/. 较难题型的答题要领较难题型的答题要领 // 解题技巧解题技巧

33 。复习技巧指导及复习方法建议。复习技巧指导及复习方法建议 44 。课程第。课程第 1-81-8 模块的主要内容及复习重点串讲模块的主要内容及复习重点串讲• 复习要点复习要点 --- --- 围绕各单元要点介绍重要的商务知识、相关的重要词汇短语、围绕各单元要点介绍重要的商务知识、相关的重要词汇短语、

语法知识及语言技能语法知识及语言技能

5. 5. 如何准备考试如何准备考试6. 6. 最后十分钟同学可提问最后十分钟同学可提问


本课程考核：本课程考核： 22 部分部分•11 。。 20% 20% 形成性考核形成性考核•22 。。 80% 80% 课程终结考试课程终结考试


Test-taking Test-taking TechniquesTechniques

试题的结构、题型介绍及解题技巧试题的结构、题型介绍及解题技巧

Business English 1


OutlineOutline

1.1. Structure of the final exam Structure of the final exam 试题结试题结构构

2.2. Guide to answer exam questionsGuide to answer exam questions答题要领及解题技巧答题要领及解题技巧


1. Final Exam Structure1. Final Exam Structure

试题结构试题结构1

2 3 4

5


1.1 Section I - Listening1.1 Section I - Listening


1.2 Section II1.2 Section II


1.3 Section III1.3 Section III


1.4 Section IV1.4 Section IV


2. Guide to answer some 2. Guide to answer some exam questionsexam questions

难题分析、答题要领、解题技巧难题分析、答题要领、解题技巧


Analysis of some exam Analysis of some exam questionsquestions

• Section I: ListeningSection I: Listening– Part 3: Blank-fillingPart 3: Blank-filling

• Section II: Course content awarenessSection II: Course content awareness– Part 3: Test on Business vocabulary and Part 3: Test on Business vocabulary and

conceptsconcepts

• Section III: ReadingSection III: Reading– Part 3: Short-answer questionsPart 3: Short-answer questions

• Section IV: WritingSection IV: Writing– Task 1: Putting parts of a letter/report in the Task 1: Putting parts of a letter/report in the

correct ordercorrect order


Section I: ListeningSection I: Listening

•More errors occur here because it tests your integrated skills of listening, reading, vocabulary, grammar and writing rather than only listening.

•This kind of half dictation test is very much demanding.

•Listen more, read more and write more to improve the performance in this part.

Part 3: Fill in the blanks with one or two key words


Section II: Course content awarenessSection II: Course content awareness

Part 3: Short answer questions (test on business Part 3: Short answer questions (test on business vocabulary and concepts learned from the course book)vocabulary and concepts learned from the course book)

•More errors occur here because of poor revision work.

•Good revision of what we have learned from the texts is necessary.


Section III: ReadingSection III: Reading

Part 3: Short-answer questionsPart 3: Short-answer questions

•More errors occur here because your reading comprehension is weak and note-writing skill is weak.

•Read more to develop your language feeling

•Enlarge the scope of your business knowledge

•Learn to write short answers.


Section IV: WritingSection IV: Writing

Task 1: Putting parts of a letter/report in the correct order

•More errors occur here because you haven’t mastered the necessary business writing formats yet.

•Review all the models of good business writing

•Practice the writing earnestly to make progress.


Test-taking TechniquesTest-taking Techniques试题的结构、题型介绍、解题技巧试题的结构、题型介绍、解题技巧

Business English 2


OutlineOutline

1.1. Structure of the final exam Structure of the final exam 试题结构试题结构

2.2. Guide to answer exam questionsGuide to answer exam questions 难难题分析、题分析、答题要领及解题技巧答题要领及解题技巧


1. Final Exam Structure1. Final Exam Structure

试题结构试题结构1

2 3 4

5


1.1 Section I - Listening1.1 Section I - Listening


1.2 Section II1.2 Section II


1.3 Section III1.3 Section III


1.4 Section IV1.4 Section IV


2. Guide to answer some 2. Guide to answer some exam questionsexam questions

难题分析、答题要领、解题技巧难题分析、答题要领、解题技巧


Analysis of some exam Analysis of some exam questionsquestions

• Section I: ListeningSection I: Listening– Part 3: Blank-fillingPart 3: Blank-filling

• Section II: Course content awarenessSection II: Course content awareness– Part 3: Test on Business vocabulary and Part 3: Test on Business vocabulary and

conceptsconcepts

• Section III: ReadingSection III: Reading– Part 3: Short-answer questionsPart 3: Short-answer questions

• Section IV: WritingSection IV: Writing– Task 1: Putting parts of a letter/report in the Task 1: Putting parts of a letter/report in the

correct ordercorrect order


Section I: ListeningSection I: Listening

•More errors occur here because it tests your integrated skills of listening, reading, vocabulary, grammar and writing rather than only listening.

•This kind of half dictation test is very much demanding.

•Listen more, read more and write more to improve the performance in this part.

Part 3: Fill in the blanks with one or two key words


Section II: Course content awarenessSection II: Course content awareness

Part 3: Short answer questions (test on business Part 3: Short answer questions (test on business vocabulary and concepts learned from the course book)vocabulary and concepts learned from the course book)

•More errors occur here because of poor revision work.

•Good revision of what we have learned from the texts is necessary.


Section III: ReadingSection III: Reading

Part 3: Short-answer questionsPart 3: Short-answer questions

•More errors occur here because your reading comprehension is weak and note-writing skill is weak.

•Read more to develop your language feeling

•Enlarge the scope of your business knowledge

•Learn to write short answers.


Section IV: WritingSection IV: Writing

Task 1: Putting parts of a letter/report in the correct order

•More errors occur here because you haven’t mastered the necessary business writing formats yet.

•Review all the models of good business writing

•Practice the writing earnestly to make progress.


总的学习总的学习 // 复习方法建议复习方法建议• 两条主线：两条主线： business content awareness + business content awareness +

language skillslanguage skills

• 三条保证三条保证 // 三三””心心”” 保证：保证：静心静心——时间保证时间保证专心专心——提高效率提高效率用心用心——注意学习方法注意学习方法 • 时间管理建议时间管理建议 Time ManagementTime Management ：集中：集中 ++

分散分散


•Business content awarenessBusiness content awareness 商务知识商务知识 :: --ideasideas ，， conceptsconcepts ，， business terms business terms 商务基本概念商务基本概念 -- 各种商务文书套路各种商务文书套路 // 模版模版 diagrams, flow cartsdiagrams, flow carts

• Language skillsLanguage skills 语言技能语言技能 :: 词汇短语、句型、语法词汇短语、句型、语法 -- 重点重点 ++ 具体面具体面 -- 英语语言基础要扎实英语语言基础要扎实

复习技巧—两条主线（（““两手抓，两手硬两手抓，两手硬””））


Exam preparationExam preparation具体复习技巧指导具体复习技巧指导

Business English 1 ， 2 ：如何备考、如何备考、 1- 81- 8 模块的复习重点及模块的复习重点及主要内容串讲主要内容串讲


OutlineOutline

11 。。 How to prepare for the final examHow to prepare for the final exam

如何备考如何备考22 。。 Course objectives and focusCourse objectives and focus

课程第课程第 1-41-4 ，， 5-85-8 模块的主要内容及复习重模块的主要内容及复习重点串讲点串讲


How to prepareHow to prepare for the final exam for the final exam

如何准备考试如何准备考试

Business English I, IIBusiness English I, II


四样东西不离手四样东西不离手

-- 书书 (( 含书尾含书尾 glossary) + glossary) + 讲义讲义 ppt ppt

+ 8+ 8 页蓝页蓝 // 粉色卡片粉色卡片 + + 模拟题模拟题

-- 挑重点吃透，具体面不漏挑重点吃透，具体面不漏


General advice General advice 挑重点吃透挑重点吃透

•Study Study module objectivesmodule objectives again again very carefullyvery carefully

•Review unitsReview units’’ main points/focuses main points/focuses earnestly earnestly –– focal pointsfocal points


As to each session, review:As to each session, review:具体面不漏具体面不漏• Activities Activities • ExtractsExtracts• Headlines, ideas, conceptsHeadlines, ideas, concepts• Definitions, diagrams, flow cartsDefinitions, diagrams, flow carts• Structure relationshipsStructure relationships• Jargons, phrases, etcJargons, phrases, etc

Remember: You donRemember: You don’’t have to read everything. t have to read everything. Put an emphasis on the focal points! Put an emphasis on the focal points!

课程总结课程总结 -- 列表列表

1. 1. 课内商务知识课内商务知识 ; ; 各单元重点各单元重点 -- 见后面介绍见后面介绍 ;;

2. 2. 课内课内 Business Terms--Business Terms-- 自己总结自己总结 ;;

3. 3. 课内课内 Key words and expressions--Key words and expressions-- 自己总自己总结结 ;;

4. 4. 课内课内 Grammar + Sentence patterns--Grammar + Sentence patterns-- 网网院平台上的列表院平台上的列表 ;;

5. 5. 课内课内 Formats of WritingFormats of Writing 各种文书模版、套路、各种文书模版、套路、样例样例 ---- 自己总结自己总结 ;;

6.6. 书上的兰书上的兰 // 粉卡共粉卡共 88 页目录页目录


ModulModulee

UnitUnit

ActivitActivityy

InstructionInstruction

ExerciseExercise

FeedbackFeedback

Activity-Activity-basedbased

Teacher-Teacher-proofproof

Session

Course Introduction: Course Introduction: Course structureCourse structure


商务英语商务英语 II 的课程目的、主要内容的课程目的、主要内容

• 增加商务英语的增加商务英语的专业词汇专业词汇；掌握英语语言在商务；掌握英语语言在商务环境下的应用，提高环境下的应用，提高口语交流口语交流能力；掌握能力；掌握商务策商务策划书、财务报告等商务文书划书、财务报告等商务文书的撰写；了解的撰写；了解基本商基本商务知识、掌握商务运作、管理知识和技能。务知识、掌握商务运作、管理知识和技能。

• 课程内容本课程共包括课程内容本课程共包括 44 个模块个模块 (modules(modules ），），每个模块包括每个模块包括 44 个单元，每个单元均由三个部分个单元，每个单元均由三个部分（（ sessionssessions ）构成，每个部分含有数个学习）构成，每个部分含有数个学习活动（活动（ activitiesactivities ）。）。


商务英语商务英语 IIII 的课程目的、主要内容的课程目的、主要内容

• 目的目的 :: 增加商务英语的增加商务英语的专业词汇专业词汇；掌握英语；掌握英语语言在商务环境下的语言在商务环境下的应用应用，提高，提高口语交流口语交流能能力；掌握力；掌握职位说明、应聘简历、推荐信、会职位说明、应聘简历、推荐信、会议纪要等商务文书议纪要等商务文书的撰写；了解基本的撰写；了解基本商务知商务知识、掌握商务运作、管理知识和技能。识、掌握商务运作、管理知识和技能。

• 课程内容本课程共包括课程内容本课程共包括 44 个模块个模块（（ modulesmodules ），每个模块包括），每个模块包括 44 个单元，个单元，每个单元均由三个部分（每个单元均由三个部分（ sessions)sessions) 构成，构成，每个部分含有数个学习活动（每个部分含有数个学习活动（ activities)activities) 。。


Course contentsCourse contents ：：•Book IBook I

– Module 1Module 1 Change and the Change and the economyeconomy

– Module 2Module 2 The customer The customer– Module 3Module 3 Finance Finance– Module 4Module 4 A new product A new product

•Book IIBook II– Module 5Module 5 Responding to Responding to technologytechnology

– Module 6Module 6 Recruiting new staff Recruiting new staff– Module 7Module 7 Advertising and Advertising and competitioncompetition

– Module 8Module 8 Selling the product Selling the product


Course Introduction -Course Introduction -ContentContent

– Companies and Companies and their operationstheir operations

– Changes and effects Changes and effects at work placesat work places

– Ways of workingWays of working– Customer service Customer service

and feedbackand feedback– Quality of products Quality of products

and TQMand TQM– Financial awareness Financial awareness

and practiceand practice– Market research Market research

and team spiritand team spirit

– Product Product promotionpromotion

– Technology and Technology and companycompany

– The Internet and The Internet and changechange

– RecruitmentRecruitment– CompetitionCompetition– Advertising Advertising – BrandingBranding– Selling and Selling and

caringcaring for for customerscustomers


1-8 模块的重点商务知识与技能

1

2

3

4

4545

Mod 1-Change & CompanyMod 1-Change & Company 详细重点详细重点

Unit 1Unit 1Company Profiles: history, location, basic facts,

responsibilities, change, flat/tall structures P5

Unit 2Unit 2Graph interpretation skills,

cause and effect: P16-19Unit 2Unit 2

STEEP analysis: P22-23 定义， Key P48

Unit 3Unit 3Telecommuting-advantages +

disadvantages P27; “change-adept” organizations: 3Cs P25

Focal Points

详细重点

4646

Mod 2 -Mod 2 -The customer The customer 详细重点详细重点

Unit 2

Unit 3

Unit 1

-Writing an action plan: P56

-Writing a press release:P58 定义+P59a sample

-Structuring a briefing: P64-65 format + patterns

Types of survey: P70-3种方式比较1. face to face interviews:P682. on the telephone:P723. written questionnaires:P75

-Concept TQM: P78 定义

-Sequence markers ：P82-83

-Giving an opinion: P88

4747

Mod 3 - Mod 3 - FinanceFinance 详细重点详细重点

Structuring a financial Presentation: P141 表6 steps+ 句型

3 Financial Statements:P120-A3 定义 1. Balance Sheet: P1212. Cash Flow: P1223. Profit and Loss/Income Statement: P121,127

Business Plans: P178 大表layout/Structure12 条

Unit 1 Unit 2 Unit 3

4848

Mod 4 - Mod 4 - A new productA new product 详细重点详细重点

Market Research Reports: P194-format: 5steps, a sample

Unit 1

Telephoning conventions ：P204-205 Format-4 steps

Unit 3Types of product promotion:

P214-14 条

Unit 4

Unit 1

Focus Groups ：P186 定义

4949

Mod 5 Mod 5 --Responding to technologyResponding to technology 详细重点详细重点

Unit 1- Ways of asking for and giving opinions ： P3-6

1

Unit 1- Writing a summary:P10 -2 条

2

Unit 1- Writing reports ：P12

3

Unit 1- Reporting orders and advice ： 13-14

4

5050

Mod 6 Mod 6 Recruiting new staffRecruiting new staff详细重点详细重点

Unit 2-writing covering letters:P79,112; selection techniques: P83 -3种

详细重点详细重点

1

2

3

4

5

Unit 1- Job Descriptions: P65; Job advertisements:P71-72; Recruitment methods:P70 -7条； Requesting & giving opinions:P71

Unit 1- Job Descriptions: P65; Job advertisements:P71-72; Recruitment methods:P70 -7条； Requesting & giving opinions:P71

Unit 2- Types of CVs:P74 -3 types; Unit 2- Types of CVs:P74 -3 types;

Unit 3- Types of References:P92 -2 sorts: telephone + written references P93 formatUnit 3- Types of References:P92 -2 sorts: telephone + written references P93 format

Unit 3- Interview techniques: P88, 90Unit 3- Interview techniques: P88, 90

5151

Mod 7 Mod 7 -Advertising and -Advertising and competition competition 详细重点详细重点

Unit 2- 7 Types of Market Research:

P138

Unit 3- SWOT analysis

Unit 2- A SMART action plan:P144 定

义

Unit 1-Techniques for information

gathering: P123-6 种

5252

Mod 8 Mod 8 -Selling the product-Selling the product 详细重点详细重点

Unit 1- Approaches to selling:

P179-5 skills

Unit 1- Product presentations:P185 format:

6 steps

Unit 2- Dealing with complaints: P194-196;

Writing memos/Writing

a report P198-199

Unit 1- Sales negotiations:

P187 -7stages


1-8 模块的主要内容要点


Module 1 Module 1 Change and the Change and the company company 公司结构与经营公司结构与经营

ObjectivesObjectives（目的）（目的） ::– Basic facts about a company and consider the way Basic facts about a company and consider the way

it has changed.it has changed.– Different ways organizations can be structured.Different ways organizations can be structured.– Examples of successful productsExamples of successful products

FocusFocus （重点）（重点） ::– Companies and their operationCompanies and their operation ：： org. org.

structurestructure– Changes and their effects at work placesChanges and their effects at work places– Ways of workingWays of working


第一模块：第一模块： Change and the Change and the company company 公司结构与经营公司结构与经营• 第一单元：第一单元： How Companies OperateHow Companies Operate 英英国一家工程公司的概况与经历的变化、各种各样国一家工程公司的概况与经历的变化、各种各样的公司组织结构和一些成功的产品范例。的公司组织结构和一些成功的产品范例。

• 第二单元：第二单元： Responding to ChangeResponding to Change 讲述讲述变化对人的影响、产品销售的发展趋势以及商业变化对人的影响、产品销售的发展趋势以及商业机构在全球的经营情况。机构在全球的经营情况。

• 第三单元：第三单元： Ways of WorkingWays of Working 介绍科技发展介绍科技发展给工作模式带来的改变；介绍工作规章。给工作模式带来的改变；介绍工作规章。

• 第四单元：第四单元： Pronunciation and ReviewPronunciation and Review语音与总结。语音与总结。


Module One: Module One: Outline Outline – Unit 1: How companies operateUnit 1: How companies operate

• Structure of the organizationStructure of the organization– Language for describing company structure and Language for describing company structure and

personal responsibilities personal responsibilities • Development of successful productsDevelopment of successful products

– Unit 2: Responding to changesUnit 2: Responding to changes• The effect of changes on individualsThe effect of changes on individuals• The global marketThe global market• New ways of buying and selling, using the latest technologyNew ways of buying and selling, using the latest technology

– Language for describing trends and changes in themLanguage for describing trends and changes in them

– Unit 3: Ways of workingUnit 3: Ways of working• Different work patternsDifferent work patterns

– Effects of technology on working places (the trend Effects of technology on working places (the trend towards working from home)towards working from home)

• Regulations associated with the workplacesRegulations associated with the workplaces– Language for describing regulationsLanguage for describing regulations


A checklist of Module 1:A checklist of Module 1:

We have talked about companies/organizations to get some general information.

1. We have learned how to talk about our organizational structure and responsibilities.

2. We have practiced talking about products or service-products of companies/ organizations/enterprisers.

4 We have talked about the changes that have happened to us at our work places in the recent year, in comparison with the past, and the positive and negative effects on us.


A checklist of Module 1:A checklist of Module 1:5. 5. We have We have interpreted graphs and described interpreted graphs and described

trends/general patterns or tendenciestrends/general patterns or tendencies in in market places.market places.

6. 6. We have talked about how our companies We have talked about how our companies operate in internal and global markets by operate in internal and global markets by using using the STEEP analysisthe STEEP analysis..

7. 7. We have practiced We have practiced note-taking skillnote-taking skill and and talking about some talking about some key disadvantages of key disadvantages of telecommuting.telecommuting.

8. 8. We have practiced expressing We have practiced expressing obligations obligations and giving adviceand giving advice by discussing the Chinese by discussing the Chinese income tax laws.income tax laws.

9. 9. We have practiced describing We have practiced describing possible futurepossible future situations by using situations by using ““if sth happens, sb will do if sth happens, sb will do sthsth”” or or ““unless sth happens, sb wonunless sth happens, sb won’’t do stht do sth””..


Module 2 Module 2 The customerThe customer 客户客户服务服务

Objectives Objectives （目的）（目的） ::– Different ways organizations can provide Different ways organizations can provide

efficient services to their customersefficient services to their customers– Various aspects of customer service and the Various aspects of customer service and the

ways in which organizations can get feedback ways in which organizations can get feedback from their customersfrom their customers

– Concept of Total Quality ManagementConcept of Total Quality Management

Focus Focus （重点）（重点） ::– Customer service and feedbackCustomer service and feedback– Quality of products and TQMQuality of products and TQM


第二模块：第二模块： The customer The customer 客户服务客户服务• 第一单元：第一单元： Customer Service Customer Service 介绍公司提介绍公司提高服务的方法；讲述公司通过新闻发布客服政策高服务的方法；讲述公司通过新闻发布客服政策及向员工解释客服政策的方法。及向员工解释客服政策的方法。

• 第二单元：第二单元： Customer FeedbackCustomer Feedback 介绍公司介绍公司面对面、电话、问卷调查采访客户对公司服务意面对面、电话、问卷调查采访客户对公司服务意见的方法。见的方法。

• 第三单元第三单元 :: Total Quality Management Total Quality Management介绍全质量管理（介绍全质量管理（ TQMTQM ）方法、参与管理的人）方法、参与管理的人员的职责以及实施全质量管理的办法。员的职责以及实施全质量管理的办法。

• 第四单元第四单元 :: Pronunciation and Review Pronunciation and Review 语语音与总结。音与总结。


Module Two: An overviewModule Two: An overviewOutline:Outline:

– Unit 1: Customer serviceUnit 1: Customer service•Ways in which an organization can improve Ways in which an organization can improve

its service to customersits service to customers•How it can explain its customer service How it can explain its customer service

policy both to its staff and to the public at policy both to its staff and to the public at largelarge

•Studying language used in an action plan Studying language used in an action plan and in briefing sessionsand in briefing sessions

– Unit 2: Customer feedbackUnit 2: Customer feedback•Ways in which an organization can find out Ways in which an organization can find out

what its customers think of its productswhat its customers think of its products•Focusing on the language used in Focusing on the language used in

interviews and on the telephoneinterviews and on the telephone•Studying written questionnairesStudying written questionnaires

– Unit 3: Total Quality Management Unit 3: Total Quality Management •Understanding Total Quality ManagementUnderstanding Total Quality Management•Studying an approach to managing staffStudying an approach to managing staff


A checklist of Module 2: A checklist of Module 2: 1. 1. We have learned the importance of knowing We have learned the importance of knowing

customer needs, wants and expectations and customer needs, wants and expectations and how to complete an action plan.how to complete an action plan.

2.2. We have studied how a company can We have studied how a company can express express itsits customer service policy in a press release customer service policy in a press release (( 新闻发布会新闻发布会 ).).

3.3. We have analyzed companyWe have analyzed company’’s s mission mission statementsstatements and studied a and studied a memo about an memo about an initiativeinitiative in customer service. in customer service.

4.4. We have learned We have learned how to interview customershow to interview customers about what they think about our products or about what they think about our products or services.services.

5.5. We have studied different kinds of We have studied different kinds of opinion opinion surveyssurveys and got to know how a company can and got to know how a company can get feedback from customers by get feedback from customers by interviewing interviewing them on the telephone.them on the telephone.


A checklist of Module 2:A checklist of Module 2:6.6. We have studied We have studied questionnairesquestionnaires for collecting for collecting

customer feedback and read some customer feedback and read some introductory information about a company.introductory information about a company.

7.7. We have learned the concept of Total Quality We have learned the concept of Total Quality Management (Management (TQMTQM) and understood how a ) and understood how a company approaches TQM and measures company approaches TQM and measures quality.quality.

8.8. We have some further readings about TQM and We have some further readings about TQM and got to understand its got to understand its principlesprinciples more more profoundly.profoundly.

9.9. We have studied We have studied ““people managementpeople management””: how : how an organization releases the full potential of an organization releases the full potential of

its people to improve its business continuously. its people to improve its business continuously.


Module 3 Module 3 Finance Finance 财务管理财务管理Objectives Objectives （目的）（目的） ::

– Basic practical questions behind company Basic practical questions behind company finance. finance.

– How finance works in the context of a How finance works in the context of a successful company.successful company.

– How toHow to prepare a business planprepare a business plan for a for a business of your own.business of your own.

Focus Focus （重点）（重点） ::– Financial awareness and practiceFinancial awareness and practice （学习重点：看懂（学习重点：看懂

33 张表，会做第一张表张表，会做第一张表 -- 现金流量表、损益表、资产负债表）现金流量表、损益表、资产负债表）– How to prepare a business planHow to prepare a business plan


第三模块：第三模块： Finance Finance 财务管理财务管理• 第一单元：第一单元： Financial AwarenessFinancial Awareness 介绍介绍财务知识财务知识对对管理者的重要性；讲述管理者的重要性；讲述现金流现金流问题与业务失败的原因；问题与业务失败的原因；介绍介绍损益帐户损益帐户。。

• 第二单元：第二单元： Finance in PracticeFinance in Practice 介绍介绍 Stagecoach Stagecoach Holdings plcHoldings plc公司的公司的财务管理状况财务管理状况、该公司、该公司业务成功与业务成功与失败的事例及原因分析失败的事例及原因分析；要求学习者学会；要求学习者学会演示财务状况。演示财务状况。 -- 能看懂现金流量表、损益表、资产负债表能看懂现金流量表、损益表、资产负债表

• 第三单元第三单元 : Setting up in Business: Setting up in Business 介绍成功介绍成功设立设立自己的企业自己的企业需要的基本素质、建议方法、商业策划、风需要的基本素质、建议方法、商业策划、风险评估、失败分析、商业贷款等。险评估、失败分析、商业贷款等。

• 第四单元第四单元 : Pronunciation and Review: Pronunciation and Review 语音与总语音与总结。结。


Module Three: An overview Module Three: An overview

• Outline:Outline:– Unit 1: Financial awarenessUnit 1: Financial awareness

•Finance --- the basicsFinance --- the basics

•Cash-flow problemsCash-flow problems

•The profit and loss accountThe profit and loss account– Unit 2: Finance in practiceUnit 2: Finance in practice

•Stagecoach --- the backgroundStagecoach --- the background

•Business success and failure at StagecoachBusiness success and failure at Stagecoach

•Giving Giving a financial presentationa financial presentation– Unit 3: Setting up in businessUnit 3: Setting up in business

•The business planThe business plan: what you need for : what you need for successsuccess

•Planning and risk assessmentPlanning and risk assessment

•Failure, cash-flow problems and starting Failure, cash-flow problems and starting againagain


A checklist of objectives of A checklist of objectives of Module 3:Module 3:

We have accomplished the following We have accomplished the following objectives:objectives:

1. We have analyzed the role of finance for managers today.

2. We have studied the importance of cash flow and the reasons for business failures.

3. We have learned another financial document: the profit and another financial document: the profit and loss account or income statement.loss account or income statement.

4. We have studied the case of Stagecoach Holdings plc: its history, people, recent financial performance and have read about financial performances and future plans.

5. We have analyzed the reasons why Stagecoach has been successful and looked at some of the problems that Stagecoach has had to overcome.


A checklist of objectives of A checklist of objectives of Module 3:Module 3:

6. We have got to know the importance of 6. We have got to know the importance of planning for companies. planning for companies.

7. We have studied personal qualities needed to 7. We have studied personal qualities needed to run our own business and read a leaflet giving run our own business and read a leaflet giving advice to people who want to set up a advice to people who want to set up a business. business.

8. We have studied the structure/layout of a 8. We have studied the structure/layout of a business plan and the things that should be business plan and the things that should be included in the plan.included in the plan.

9. We have developed a simple business plan 9. We have developed a simple business plan for a new company and taken it to the bank for a new company and taken it to the bank manager to ask for a loan to start a new manager to ask for a loan to start a new business.business.


Module 4 Module 4 A new product A new product 新产品新产品开发开发Objectives Objectives （目的）（目的） ::

– Market research on new product Market research on new product development.development.

– How to organize teams to work on How to organize teams to work on product development projects.product development projects.

– How to promote your productsHow to promote your products

FocusFocus （重点）（重点） ::– Market research and team spiritMarket research and team spirit（学习重点：市场调查及市场调查报告、团队（学习重点：市场调查及市场调查报告、团队精神）精神）


第四模块：第四模块： A new product A new product 新产品开发新产品开发• 第一单元：第一单元： What Do People Want?What Do People Want? 介绍介绍进行进行市场调查市场调查、产品比较以及撰写、产品比较以及撰写市场调查报市场调查报告告的方法。的方法。

• 第二单元：第二单元： Team SpiritTeam Spirit 介绍介绍团队合作团队合作的重的重要性、召开电话会议的方法、分派任务的方法要性、召开电话会议的方法、分派任务的方法和团队领导者的重要作用。和团队领导者的重要作用。

• 第三单元第三单元 : Promoting Your Team: Promoting Your Team 介绍介绍市市场推广场推广手段、产品开发和推广办法和推广活动。手段、产品开发和推广办法和推广活动。

• 第四单元第四单元 : Pronunciation and Review : Pronunciation and Review 语音与总结。语音与总结。


Module Four: Module Four: An overviewAn overview• Outline:Outline:

– Unit 1: What do people want?Unit 1: What do people want?•Talking about productsTalking about products•Focus groupsFocus groups•Market research reportsMarket research reports

– Unit 2: Team spiritUnit 2: Team spirit•TeamworkTeamwork•Arranging meetingsArranging meetings•Allocating tasksAllocating tasks

– Unit 3: Promoting your productUnit 3: Promoting your product•Product productionsProduct productions•Another example of product innovationAnother example of product innovation•Promoting a product internally and Promoting a product internally and

externallyexternally


A checklist of Module 4:A checklist of Module 4:We have accomplished the following We have accomplished the following

aims:aims:1.1. We have studied how market research is being carried We have studied how market research is being carried

out and reviewed how to ask questions.out and reviewed how to ask questions.2.2. We have looked at a focus group and studied howWe have looked at a focus group and studied how to compare products and express your preferences.to compare products and express your preferences.3. We have learned how to structure and write a market 3. We have learned how to structure and write a market research report.research report.4. We have studied the importance of teamwork and4. We have studied the importance of teamwork and understood some of the tasks a project team might have understood some of the tasks a project team might have to do. to do. 5.5. We have worked on how to arrange team meetings over We have worked on how to arrange team meetings over

the telephone.the telephone.



6. We have looked at how the work may be 6. We have looked at how the work may be shared out among team members and shared out among team members and considered the importance of the role of considered the importance of the role of the team leader.the team leader.

7. We have considered promotional options 7. We have considered promotional options and tried to solve promotional problems.and tried to solve promotional problems.

8. We have studied one company8. We have studied one company’’s approach s approach to product development and promotion.to product development and promotion.

9. We have talked about a company9. We have talked about a company’’s s promotional activities, trying to arrange promotional activities, trying to arrange meetings and a promotional event.meetings and a promotional event.


Module 5Module 5 Responding to Responding to technology technology 技术培训与发展技术培训与发展ObjectivesObjectives（目的）（目的） ::

– Effect of new technology on companies.Effect of new technology on companies.– Instructions and how to formulate them.Instructions and how to formulate them.– Aspects of changes that have come about in Aspects of changes that have come about in

business as a result of the expansion of the business as a result of the expansion of the internet and the effect of technological change internet and the effect of technological change on work patterns and opportunities. on work patterns and opportunities.

FocusFocus（重点）（重点） ::– Technology and companyTechnology and company– Internet and changeInternet and change


第五模块：第五模块： Responding to Responding to technology technology 技术培训与发展技术培训与发展

• 第一单元：第一单元： Technology and the CompanyTechnology and the Company 介介绍绍 MPL Electronics plcMPL Electronics plc 公司引进新技术改变工作模公司引进新技术改变工作模式并进行技术培训；研究人们对新技术的反映。式并进行技术培训；研究人们对新技术的反映。

• 第二单元：第二单元： Making Things ClearMaking Things Clear 介绍传真机与介绍传真机与复印机的使用说明、复印机的使用说明、 ICTICT咨询功能的工作原理及教育咨询功能的工作原理及教育光盘的开发和生产过程。光盘的开发和生产过程。

• 第三单元：第三单元： The Internet and ChangeThe Internet and Change 介绍互联介绍互联网给商务带来的解放、远程工作模式以及使用电子邮网给商务带来的解放、远程工作模式以及使用电子邮件的建议。件的建议。

• 第四单元：第四单元： Pronunciation and ReviewPronunciation and Review语音与语音与总结。总结。


Module Five: An overviewModule Five: An overview

• Outline:Outline:– Unit 1: Technology and the companyUnit 1: Technology and the company

•ICT and trainingICT and training•Technology brings changeTechnology brings change•Writing reportsWriting reports

– Unit 2: Making things clearUnit 2: Making things clear•Following instructionsFollowing instructions•ICT helpdesksICT helpdesks•Describing processesDescribing processes

– Unit 3: The Internet and changeUnit 3: The Internet and change•Business on the InternetBusiness on the Internet•TelecommutingTelecommuting•Getting the messageGetting the message


A checklist of Module 5:A checklist of Module 5:We have accomplished the following aims:We have accomplished the following aims:

1.1. We have studied how MPL Electronics plc is We have studied how MPL Electronics plc is introducing new technology that will influence the introducing new technology that will influence the companycompany’’s work patterns and involve the need for s work patterns and involve the need for training.training.2.2. We have explored how people react to new We have explored how people react to new technology.technology.3.3. We have looked at a report on the use of ICT at We have looked at a report on the use of ICT at MPL Electronics plc. MPL Electronics plc. 4. We have learned both written and spoken 4. We have learned both written and spoken

instructions instructions for using machines.for using machines.


A checklist of Module 5:A checklist of Module 5:5. We have looked at the sort of ICT system that can be 5. We have looked at the sort of ICT system that can be

set up and the difficulties that need to be overcome.set up and the difficulties that need to be overcome.

6. We have practiced the passive voice in the context 6. We have practiced the passive voice in the context of the production of CD-ROMs and installation of the of the production of CD-ROMs and installation of the software needed to connect to the Internet.software needed to connect to the Internet.

7. We have looked at the advantages of the Internet 7. We have looked at the advantages of the Internet for business nowadays and for the individual.for business nowadays and for the individual.

8. We have considered the new phenomenon of 8. We have considered the new phenomenon of distance working.distance working.

9. We have looked at the advice on using email and 9. We have looked at the advice on using email and talk about the use of email.talk about the use of email.


Module 6Module 6 Recruiting new Recruiting new staff staff 招聘与求职招聘与求职

Objectives Objectives （目的）（目的） ::– Recruitment process: job description, Recruitment process: job description,

person specification, and CV.person specification, and CV.– Preparing for a job interview and what is Preparing for a job interview and what is

involved in writing references.involved in writing references.

Focus Focus （重点）（重点） ::– RecruitmentRecruitment


Module Six: An overview Module Six: An overview

• Outline:Outline:– Unit 1: Deciding to recruitUnit 1: Deciding to recruit

•The vacancyThe vacancy•Person specificationsPerson specifications•Recruitment methodsRecruitment methods

– Unit 2: Applying for postsUnit 2: Applying for posts•CVsCVs•Covering lettersCovering letters•Selecting applicantsSelecting applicants

– Unit 3: Selection and inductionUnit 3: Selection and induction•InterviewsInterviews•ReferencesReferences•Induction programsInduction programs


A checklist of Module 6A checklist of Module 6 ：：

• We have written the description for a post We have written the description for a post that is vacant.that is vacant.

• We have written the specification for the We have written the specification for the ideal candidate, describing the skills and ideal candidate, describing the skills and experience that an organization may look experience that an organization may look for.for.

• We have looked at how and where you can We have looked at how and where you can advertise a job vacancy. advertise a job vacancy.

• We have looked at how to write CVs and We have looked at how to write CVs and how to fill in application forms.how to fill in application forms.

• We have studied letters of application.We have studied letters of application.

We have accomplished the following aims:We have accomplished the following aims:


A checklist of Module 6A checklist of Module 6 ：：• We have looked at evaluating and We have looked at evaluating and

selecting applicants. selecting applicants. • We have looked at the importance of We have looked at the importance of

preparing for an interview and preparing for an interview and assessing how candidates deal with assessing how candidates deal with the questions they are asked.the questions they are asked.

• We have studied a reference for a job We have studied a reference for a job applicant and write a reference for a applicant and write a reference for a colleague.colleague.

• We have put new staff through an We have put new staff through an induction program.induction program.


Module 7Module 7 Advertising and Advertising and competition competition 广告与市场竞争广告与市场竞争

Objectives Objectives （目的）（目的） ::– Process of collecting information and ways in Process of collecting information and ways in

which such data can be used.which such data can be used.– Approaches organizations can use to target Approaches organizations can use to target

specific customers.specific customers.– Ways of promoting and repositioning a brand Ways of promoting and repositioning a brand

image: SWOT analysis.image: SWOT analysis.

Focus Focus （重点）（重点） ::– CompetitionCompetition– Advertising and brandingAdvertising and branding


第七模块：第七模块： Advertising and Advertising and competition competition 广告与市场竞争广告与市场竞争• 第一单元：第一单元： Researching the Researching the

CompetitionCompetition 介绍如何进行竞争调查。介绍如何进行竞争调查。 • 第二单元：第二单元： Research, Planning and Research, Planning and

AdvertisingAdvertising 介绍如何成功的进行广告投介绍如何成功的进行广告投放。放。

• 第三单元第三单元 : The Importance of the : The Importance of the BrandBrand 介绍如何建立品牌效应。介绍如何建立品牌效应。

• 第四单元第四单元 : Pronunciation and : Pronunciation and ReviewReview 语音与总结。语音与总结。


Module Seven: An overviewModule Seven: An overview

• Outline:Outline:– Unit 1: Researching the competitionUnit 1: Researching the competition

• Planning researchPlanning research

• A competitor analysis chartA competitor analysis chart

• Comparing dataComparing data– Unit 2: Research, planning and advertisingUnit 2: Research, planning and advertising

• Market researchMarket research

• AdvertisingAdvertising

• A smart action planA smart action plan– Unit 3: The importance of the brandUnit 3: The importance of the brand

• Using the SWOT analysis Using the SWOT analysis

• Brand imageBrand image

• Re-positioning a brandRe-positioning a brand



We have accomplished the following aims:We have accomplished the following aims: 1.1. We have discussed We have discussed some of the ways a company some of the ways a company can get information about its competitors.can get information about its competitors.2. We have looked at a competitor analysis chart --- a 2. We have looked at a competitor analysis chart --- a table which lays out information about an table which lays out information about an organizationorganization’’s competition.s competition.3. We also have looked at ways of making comparisons. 3. We also have looked at ways of making comparisons. 4. We have considered the ways in which an organization4. We have considered the ways in which an organization can find out about its prospective customers. can find out about its prospective customers. 5. We have looked at the ways in which a company can 5. We have looked at the ways in which a company can

promote its products and focuses on some of the language promote its products and focuses on some of the language

associated with advertisingassociated with advertising..



6. We have h6. We have heard about ways of eard about ways of improving the overall marketing improving the overall marketing strategies of an organization and strategies of an organization and learn about the SMART action plan. learn about the SMART action plan.

7. We have learned the7. We have learned the SWOT Analysis, SWOT Analysis, which helps an organization identify which helps an organization identify its strengths and weaknesses.its strengths and weaknesses.

8. We have looked at ways in which an 8. We have looked at ways in which an organization presents itself to the organization presents itself to the public. public.

9. We have considered how its company 9. We have considered how its company can change its brand image or can change its brand image or reposition itself in the market place.reposition itself in the market place.


Module 8Module 8 Selling the Selling the product product 销售与服务销售与服务Objectives Objectives （目的）（目的） ::

– Skills you need in order to be a successful Skills you need in order to be a successful salesperson.salesperson.

– Responding to customers who have a complaint.Responding to customers who have a complaint.– Trend towards international commerce and Trend towards international commerce and

factors that companies need to consider in the factors that companies need to consider in the global market place. global market place.

Focus Focus （重点）（重点） ::– Selling a new product and caring for Selling a new product and caring for

customerscustomers


第八模块：第八模块： Selling the Selling the product product 销售与服务销售与服务

• 第一单元：第一单元： SellingSelling 介绍销售与销售技巧、介绍销售与销售技巧、产品展示技巧及商务谈判过程。产品展示技巧及商务谈判过程。

• 第二单元：第二单元： Caring for customersCaring for customers 介绍介绍如何处理客户投诉。如何处理客户投诉。

• 第三单元第三单元 : The Wider World: The Wider World 介绍人们介绍人们对经济全球化的观点，阐述文化差异对发展对经济全球化的观点，阐述文化差异对发展全球业务的影响。全球业务的影响。

• 第四单元第四单元 : Pronunciation and : Pronunciation and Review Review 语音与总结。语音与总结。


Module Eight: An overviewModule Eight: An overview

• Outline:Outline:– Unit 1: SellingUnit 1: Selling

•What is selling?What is selling?•Presenting the productPresenting the product•Sales negotiationsSales negotiations

– Unit 2: Caring for customersUnit 2: Caring for customers•Complaints --- a positive approachComplaints --- a positive approach•Customer care in practiceCustomer care in practice•Follow up and after salesFollow up and after sales

– Unit 3: The wider worldUnit 3: The wider world•Globalization and its impact on the business Globalization and its impact on the business

worldworld•Management and business styles in different Management and business styles in different

countriescountries•Personal experiences of doing business Personal experiences of doing business

abroadabroad


A checklist of Module 8:A checklist of Module 8:We have accomplished the following aims:We have accomplished the following aims:

– We have studied what selling is and We have studied what selling is and consider the qualities and skills needed to consider the qualities and skills needed to make good contact with a potential make good contact with a potential customer.customer.

– We have studied ways of describing We have studied ways of describing products.products.

– We have looked at the aspects of We have looked at the aspects of negotiation process.negotiation process.

– We have looked at complaints as a positive We have looked at complaints as a positive thing for a company and how to deal with thing for a company and how to deal with complaints.complaints.

– We have practiced the language of We have practiced the language of complaints and apologizing.complaints and apologizing.


A checklist of Module 8:A checklist of Module 8:– We have studied how complaints are dealt We have studied how complaints are dealt

with in a large company.with in a large company.– We have read and heard different views We have read and heard different views

of the effects of globalization.of the effects of globalization.– We have looked at the effects of We have looked at the effects of

international business on internal international business on internal organization and values.organization and values.

– We have studied different approaches to We have studied different approaches to management in UK and Germany.management in UK and Germany.

– We have read three accounts by three We have read three accounts by three businessmen of their own experiences of businessmen of their own experiences of cultural differences. cultural differences.

– We have discussed how people can cope We have discussed how people can cope with sudden changes in their cultural with sudden changes in their cultural environment.environment.


忠告忠告 :: 成绩取决于平时的努力成绩取决于平时的努力 --------也是平时学习也是平时学习 // 复习的方法复习的方法

最后给大家几点建议：最后给大家几点建议：因为时间有限，应该如何在有限的因为时间有限，应该如何在有限的时间里学习和复习以取得良好的成绩时间里学习和复习以取得良好的成绩 ::

• 1. 1. 围绕复习要点来进行复习围绕复习要点来进行复习因为时间有限，所以建议因为时间有限，所以建议你围绕单元要点来进行复习。检查你是否掌握了每个单你围绕单元要点来进行复习。检查你是否掌握了每个单元需要掌握的词汇，语法知识和技能。对自己比较弱的元需要掌握的词汇，语法知识和技能。对自己比较弱的地方多练习，集中突破。地方多练习，集中突破。 + + 两条主线，三心保证两条主线，三心保证

• 2. 2. 充分利用课程论坛充分利用课程论坛在复习的过程当中遇到任何问题，在复习的过程当中遇到任何问题，立即发贴到本课程论坛上，得到及时的帮助和指导。立即发贴到本课程论坛上，得到及时的帮助和指导。

• 3. 3. 建立学习小组建立学习小组在复习的过程当中，和你的学习小组在复习的过程当中，和你的学习小组多进行线上或线下的沟通，互相讨论学习问题，互相帮多进行线上或线下的沟通，互相讨论学习问题，互相帮助，互相鼓励也是非常重要的。助，互相鼓励也是非常重要的。


Q & A SessionQ & A SessionQ & A SessionQ & A Session

•最后十分钟同学可提问最后十分钟同学可提问


Thank you so much!Thank you so much!祝同学们学习进步！祝同学们学习进步！祝同学们取得好成绩！祝同学们取得好成绩！

May you have a bright May you have a bright future!future!

be1,2 考前串讲 11 vob final revision on business english (i,ii) 商务英语 i ， ii...

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