Improvements of the products packages of “Biovela”, “Utenos

mesa”, “Taurages mesa” brands

“UM” kids pate vs “Samsono” kids paštetas

+ Brighter colors - Size of the painting

+ Size of the painting- Brightness

Advantage vs “Samsonas” brand

More eye catching package

Increase the size of the painting

“UM” cured sausage VS “Samsonas” cured sausage

+ Attractive painting- Lack of space for the actual product

+ Well seen product- Poor package design

More space for the actual

sausage in the

packaging

The product will rise the appetite

More attractive packaging

“UM” Panerio sausage VS “Samsonas” Panerio sausage

+ Lightness+ Traditions+ Familiar brand

+ Evokes the emotions-Hidden brand name

The appealing package for the consumer

The more emotional and live product

Create the emotional aspectFamily, person, animal

“UM” shashlik (solution)

5

Change the color of the packaging

to the dark

The dark color will make the product more more visible

It will rise the appetite and

encourage to buy

“Biovela” saliami VS “Tauro” sausage

Canned food 350 t/month

+ The picture of the sausage rise the appetite+ The blue color attracts the attention

+ Attractive picture- Lack of space for the actual product

Make the bottom badge

brighter

Outlined the highest quality

Point of differentiation(will help to differentiate from

KM)

Solution for “Biovela” steaks

Padidinti kespnio matomuma kad matytūsi visa forma, Žmonė prieš pirkdami mėgsta visą kepsnį apžiūrėti, pačiupinėti, matyti jo formąTaip jie renkasi kepsnį

To touch

Take a look from all sidesTo see the whole shape of the steak

The meat lover wants

Slaughter ~ 30.000 pigs / moth

Advice• Make all the package

transparent in order to show the whole steak