SCHOOL OF ARCHITECTURE, BUILDING & DESIGNFoundation of Natural Build Environment (FNBE)

Semester 2

Group Members: Preston Liew Ru Ping 0313822

Nicolas Wong 0314377 

  Lee Yaue Shen 0315381 

Liu Wei Cheng 0314712

Tan Shing Yeou 0314850

Subject: Introduction to Business

Lecturer: Chang Jau Ho

Table of Content Tittle Page

A. Executive Summary…………………………………………………………… 1

B. Objectives………………………………………………………………………. 2

C. Target Market…………………………………………………………………… 3

D. Competition Analysis…………………………………………………………... 4

E. Product and Packaging………………………………………………………… 6

F. Pricing……………………………………………………………………………. 9

G. Promotion………………………………………………………………………. 12

H. Sponsors………………………………………………………………………… 14

I. Distribution……………………………………………………………………… 16

J. Green Measures……………………………………………………………...... 18

K. Human Resources Planning………………………………………………….. 19

L. Evaluation of Results………………………………………………………….. 21

M. Appendix………………………………………………………………………… 22

A. Executive Summary

In the end of this charity event, we have successfully completed our tasks on raising

RM2010.40 for the charity organization that we selected, Rumah Charis by selling few

types of products and provide consultant services within the five days of Charity Drive

at Taylor’s University Lakeside Campus.

The fund that we collected during the five days includes of donation, profit of selling

products and service provided and also sponsorship. The net profit after the five days is

RM1710.40 while the sponsorship is RM300 cash.

Throughout the whole process, we successfully sustain with no front cost as we do not

pay any amount of money to the suppliers. All of our product can be return if it is not

sold. These ensure that we have less possibility to make lost on selling products which

is less demanded.

A very venerable thank to the parties that help us throughout this business project.

Special thanks to the suppliers, RM Fan Store and Footstore from Facebook that

provide us the profitable products and comparative low cost. Thanks to the third party

that cash sponsor our group, which smoothen our process towards the target we set.

B. Objective

The charity organization that we decided to support is the Rumah Charis that located

nearby our campus. Rumah Charis is the home for the aged and also for the children. It

is a welfare organization that registered with the Registrar of Society (ROS) of Malaysia

and the founder is Rev Teo How Ken. Rumah Charis is a big organization that operated

since 1988, and it contains both old folks’ home and children’s home.

Rumah Charis provides shelter, support and medical care to the olds folks and there

are two homes for the aged which are located at Puchong and Relau,Penang. It also

aims to create a conducive environment for growing children by offering them healthy

home care and activities. Beside serves as a shelter for the children, Rumah Charis

also provides them education and counselling and encouragement. The reason we

choose Rumah Charis is because it is an old and big organization.

Besides that, Rumah Charis provide wider range of community services compare to

other organization. Moreover, it provides helps not only for the old folks and also the

children and society. Lastly, from all the research that we have done, Rumah Charis is

very trustable. The target money that we want to accomplish during the charity drive is

about RM 2000. However, we had raise our fund for about RM 300 as sponsorship from

outsiders and decided to make at least RM 1700 profit to reach our target. The purpose

of this business project is also to understand the roles of human resources

management, marketing, operations and finance in business.

C. Targeted Market

The decision after we discussed, is to focus mainly at Taylor’s University Lakeside

Campus, 1 Jalan Taylor's, 47500 Subang Jaya Selangor Darul Ehsan, Malaysia. Our

charity drive event was held during 10th February 2014 (Monday) to 14th February

2014 (Friday). During the charity week, the traffic is not as high as normal academy

week as there is no degree student around the campus, they are mainly foundation

programmes and diplomas programmes running on. Hence, the target group is mainly

younger students out there.

The customers group consists of 80% of students while 20% of staffs. Since our

business booth is located at Taylor’s University Lakeside Campus, our customers are

mostly Taylor’s University students. Based on our strategy and targeted group, we

decided to sell K-pop stuff like running-man T-shirt, cap and bottle. The products are

also includes other kind of design cap and football jersey which we think that young

students will like it. While the second targeted group, university stuff, we planned to sell

healthy goods like vegetarian organic instant noodles imported from Taiwan. Beside,

we provide also camera consulting services as we give suggestion on camera stuff or

help customer to purchase camera stuff in a competitive price.

Our targeted group’s spending power is in a wide range as it various due to their pocket

money, since our main customer are mostly university students. We also make some

donation box in case there are people who want to just give a help but not interested on

our products.

D. Competition Analysis

Throughout the charity drive, the main competitor that we were facing was Stanley’s

group. This was due to the location of their stall was just right opposite of our stall. The

members of this group were Stanley Low Jia Cheng, Tsang Hao Ren, Kelvin Ng, Beelly

Vun Vui Kiat and Edy Wijaya. The main product they were selling was the self designed

T-shirt. They designed the T-shirt themselves and printed it out, the T-shirt was cute

and the pricing was about RM 20.00 to RM 30.00.

The strengths of Stanley’s group were the cheaper selling price and the various type of

product. The price of their T-shirt was slightly cheaper compare to ours, this affect the

sales of our products. Besides that, the various type of self designed T-shirt printing

provided much more selection for the customers. However, Stanley’s group had their

vulnerabilities too, the quality of their T-shirt was lower compare to us. Moreover, they

only selling the white color T-shirt and they were lack of mobility to run their business.

Karen’s group was also one of the main competitors that cannot be neglected. The

location of their stall was good, which located at the entrance of the charity drive. They

always had the chance to serve the first walk-in customers. The members of Karen’s

group were Karen Kong, Danish Mak Mun Choon, Lily Then and Stefan. They sell

various type of stuff and also some couple T-shirt too. The price range of their T-shirt

was about RM 30.00 to RM 60.00.

The strengths of their group were the higher quality of T-shirt and also the good timing

theme they selling with, which was the valentines. The couple shirt attracted many

customers since the Valentine’s Day was close. However, the weaknesses of Karen’s

group were the less choices of the product and also the less mobility of selling product.

Thus, in order to against our competitors and sustains our business, we had our own

strategies. Firstly, we did not involve in any price war, it did not worth for us to lower our

price to fight against them. Next, the quality of our product was higher. We believed that

the high quality of stuff would attract more customers. Besides that, we were selling

various types of products such as jersey, T-shirt and caps. This provided more choices

for the customer. Lastly, we walked around the campus with a donation box to increase

the mobility.

E. Product and Packaging

There are two products that we were selling and one consultation service for this charity

drive. The caps are the main product for this charity drive. T-shirt is another product that

we are selling. The business service that we are providing is the services on the

camera system.

Caps

There are a total of 15 types of caps design that we are selling. The 15 types of caps

include K-pop style, baseball style design and basketball style design. Both caps design

are meant for unisex and target on young student group. The K-pop caps are the

design that is based on a Korea well spread TV show, Running-Man. It is a South

Korean variety TV show that featured K-pop stars and it attracts a lot of youngsters.

Hence, the item’s popularity helps us a lot during the selling section.

Our caps are sponsored by a good supplier that comes with a competitive cost. The

price for the product is cheaper compare to online or anywhere, since the supplier do

not make any profit on these caps.

To make sure we can successfully sell the products, we make sure that the caps are

good in quality so people can trust on the product and last longer. There are also

various types of caps, more options and designs for people to choose it.

T-shirt

There are total of 9 types of T-shirt product, like sport jersey, running man, self design

Architecture School T-shirt. All these T-shirt are good in quality hence we provide

testing service on every product we sell. One of the unique T-shirt that will stand out

from other competitors is the T-ribe T-shirt that specially designed for School of

Architecture Building and Design (SABD). The variety of choices of football jersey also

make sure we are able to serve a wide range of customers. Hence, it increases our

sales.

Consultant Service (Camera System)

This is the only service we provide, as we provide our customers consultant service on

camera system. The service includes suggestion on which lens to get to best fit their

needs, which camera should they buy base on the budget given, what kind of

accessories do they need to upgrade their entire camera system.

We provide our service of buying new camera system of two big brands, Nikon and

Canon as well. The suppliers of the camera are all trusted from Malaysia photography

forum, Lowyat forum.

We brought our own camera system and displayed as show case as our attraction point

and make sure they know we are providing the service. The result turns good as many

students who interested in buying new camera came to us and asked questions.

Since it is a no cost business, hence, we didn’t have any store stock as we asked for

booking fees, and will receive full amount after we tested the products. Hence, we are

able to provide the service that help customers to buy any kind of camera stuff that they

want.

Packaging

In this charity event, there is no specific packaging strategy that we use to attract

people. What we did is all by letting customers to test and feel the product, by showing

them what they pay is worthy and in good quality. The convincing point is not about the

packaging but the experience with the product base on texture, comfortably, matching

and design of the product in order to compete with shop selling business.

F. Pricing

We sell various types of products; there are caps, T-shirt, Instant noodle and also

camera. The main products that we are selling are the caps and the T-shirt.

Caps selling at RM50.00

The quality of the caps is high and some of the cap is very popular, such as the cap that

written “Leessang”, it is a cap form one of the Running man’s member. The cost price of

one cap is RM 25, but we selling it at RM 50.

We have actually double up the cost price of the cap but it would be selling fast too

because the selling price is still cheaper compare to buying it online. We get the cap

with a cheaper cost because we straightaway take the caps from the factory.

T-shirts selling at RM 30.00, RM 40.00 and RM 80.00

Besides that, we sell various type of T-shirt, such as Running Man T-shirt, T-ribe and

also some football jerseys. For the Running Man T-shirt, the cost price is RM 20 but we

sell it at RM 30. We do not double up the cost price because only Running Man’s fans

will like to buy this product.

Next, the cost price of the T-ribe shirt is RM 25 but we set the selling price at RM 40.

Same reason as the Running Man T-shirt, only the architecture students will buy the T-

ribe shirt so we do not double up the cost price of it.

However, the price for both Running Man and T-ribe T-shirts are very reasonable to

attract more customers. The football jersey is more attractive compare to the other two

types of T-shirt; this is because there are many football fans in our campus. The cost

price of one football jersey is RM 40 and we sell it at RM 80 to maximize the profit.

Instant Noodle selling at RM 4 per small pack

Besides the caps and T-shirt, we sell instant noodle too. The organic vegetarian instant

noodle that imported from Taiwan. The instant noodle taste really good and is quite

attractive. The cost price of the noodle is RM 2.70 but we sell it at RM 4.00 per pack.

The instant noodle is actually come with a big pack, which contains four small packs

inside it. This instant noodle is also giving as a gift for those people that make a

donation more than RM 10.

Drybox selling at RM 680.00

This is the camera business that we offer to help students order based on what they

want. The profit is good, as the cost price is RM460 include delivery to Taylor’s

University Lakeside Campus. We managed to find a online supplier in Bangi area and

the product Eureka from Taiwan, which is hard to find in normal camera shop. The item

is kind of specific professional series, and hence, the profit is higher than normal

drybox.

G. Promotion

The main purpose of this charity event is to raise fund to support the charity we choose.

The slogan we created is “Please Save Our People” as the people here mean the old

folks and children in Ruman Charis.Our main marketing strategy is not on price setting,

design style, or good packaging but mention charity as much as we can. The donation

are one of our source of profit when people are willing to help but don’t really interested

with our products. We also give a pack of imported vegetarian instant noodle as a gift if

people donate more than RM 10.00.

The main technique we used to sell our product is not only by setting up a nice booth. In

order to increase mobility of our products, we make a tray box to carry the products and

walk around the campus with the donation box. This is when most of the people

donates more than RM 10.00 and get their instant noodles as a gift. Hence, with the

mobile selling box and the donation box, it contribute a part of the profit in a effective

way.

What is interesting about using this method is people may not want to buy the products,

but they are willing to donate the money when we mentioned it is for old folks and

homeless children, no matter what amount of donation. The price giving if also

encourage people to donate more. For example, initially he just want to donate a RM 1,

but after we mentioned about the promotion we offered, which is more than RM10 will

get an imported instant noodle, he donate RM10.

Hence, the mobility technique and the small gift increase our sales profit and contribute

much to the donation part.

The poster that we made for this charity event

Another way to promoting our product is by asking our supplier to promote us about the

event going on. The post of the promotion is kind of success and we gained a 139

Facebook likes and 2 Facebook shares.

We specially designed a red background poster to increase the attraction of the post to

make sure people from Facebook and who are interested in buying caps products will

be aware of this charity event. The poster was sent through email to the supplier at 6th

February 2014, and the post was repeatedly posted by the supplier 10th, 12, and 13th of

February to increase the popularity of the event to public.

H. Sponsors

We have approached to some individuals and companies for sponsorship, however we

only get the response from the individuals that we know. The reason we target them is

because we know them personally and feel that they are financially generous. Most of

the sponsorship is from our parents’ friends, they know us as well.

They usually sponsor us by cash. The way to approach is by face-to-face but not us to

approach but parents. We have designed a donation collection form by ourselves to

collect the sponsors. The donation collection form creates trust between the sponsors

and us.

Target Mr.Lee Cosway Mr. Tan Mr.Bong

How to

approach

Face-to-face

with the

donation

form

Calls

Email

Face-to-face

with the

donation

form

Face-to-face

with the

donation

form

Response Accepted Rejected Accepted Accepted

Amount

(RM)100 0 100 100

Donation form

I. Distribution

The products that we will be selling during this business charity drive were from the

three following suppliers.

1. RM fan store (Facebook)

- Supply running-man T shirts and caps that have running man related

designs.

- Email = keethong00456@hotmail.com

2. "Foot Store" (Facebook)

- Supply us the football jersey.

- Email = footstoretrading@gmail.com

3. Eutjin (Lowyat Forum)

- Supply us Eureka Drybox

- Contact = 013-6917259

Keep in mind that both of these suppliers are from online suppliers. Alvin, my group

mate is the one who contacted them and get the products with his own transport. For

caps and t-shirts, they are all stock ready and if we finish all of our products, we can

actually order again for restock.

But for camera stuff like drybox, the trade has to be done in at least two days. At first

stage, we will take order from customers then contact the supplier by asking the cost.

Then we contact back to the customers who interested and confirm with them whether

the price giving is acceptable. Then the next day we will test the product once it arrive

and the third day will ask the customer come to our booth and collect the product

ordered and pay full amount of money.

There is no time limit for the caps and t-shirts selling as they are all ready stock. But

for the camera stuff, it will be at least two working days and this is the minimum time

for us to receive and make sure all the product are fully tested.

As we mentioned before, in order to increase mobility, we sell our products by walking

around the campus with donation box along. Two man is require to form a team and it

will be the most effective way to sell or ask for donation.

All products mentioned before can only be sold face to face due to the fact that

customers will prefer face to face testify the product before they buy.

J. Green Measures

The products that our groups sell are in an environmentally conscious manner. The

products that we sell are made up of clothes or metal or glass. Caps and T-shirt and

made of cloths. The material will never pollute the environment. Dry box is made of

metal and glass which is also no harm to environment. The only products we sell that

are not environment friendly was instant noodle.

The packaging of our products are environmental-friendly. The products that we sell are

given without a plastic as people can actually just wear it straight away or just put inside

their bag. This may minimise the waste created. It was actually good for environment

and also us. However, for the instant noodle, it was packed with plastic from factory, so

we just sell them with plastic wrapped.

During the distribution stage, we try to minimise the carbon footprint by stocking our

product in amount so that we are less required to travel much just to send and receive

our product from suppliers

After the each day of selling, we make sure we clean the surrounding of our store. We

categories the rubbish before we deposed them. We tidy all the products and store

them back into our box. We also reuse all the stuff that can be reuse such as the box to

put our products, the donation box, the tray and plastic to put all the caps and jersey.

We avoid to use too many plastic because it is not environment friendly and it may

cause pollution.

While in the mid of this event, we actually didn’t use much of water, it only for own

drinking purpose. However, we do use electricity in order to switch on both of the dry

box to keep the camera lens in a dry condition. We turn on the switch whenever we

need to use only. Besides, we make sure that the plug had switch off before we leave

the place so that it may not cause a waste of electricity. We also reduce the use of

paper in event. We only use 1 paper to print the charity organisation’s name. We make

our own donation box by using box which is not polluted to this environment.

K. Human Resource Plan ning

Organization Chart

Coordinate is the key to work as a team effectively.

● Teamwork is important and to help each other when in need. ● Distribution of job responsibility equally is important to give everyone a different

task based on their own ability.● To give all members a greater sense of direction to focus on.

Job responsibility

Group Members Responsible

Alvin Tan Shing Yeou ● Approach to suppliers

● Get in touch with supplier and sponsor

● Collect the products from supplier

● Organise the charity drive

● Finalise report

Jason Lee Yaue Shen ● Set up business booth

● Approach the sponsorship

● Do Report

Preston Liew Ru Ping ● Group Leader

● Take photos and videos during charity drive

Group Leader

Preston Liew

Marketing Manager

Tan Shing Yeou

Accountant

Nicholas Wong

Human ResourcesManagerLiu Wei Cheng

Sales Manager

Jason Lee

● Sell products and collect donation

● Clean up booth

● Video-Making

Nicolas Wong Xiao En ● Accountant

● Make a account

● Do Report

Liu Wei Cheng ● Sell products and collect donation

● Stock keeper

● Do Report

l. Evaluation of Results

In the end of this project, we earned what we wanted. We actually earn more than we

expected. Our Target was actually RM 2000, however we earned RM 2010.14 for our

net profit. This was actually the result from whole team as we work in a team to achieve

what we want. There was nothing much loss in this project. One of the small loss was

actually the printed words on one of the jersey was scratched a bit, however the

customer was able to bear with it as he like the team and it’s for charity. We also loss

some customers who said may back to our store again however they didn’t.

Statement of Income for Charity Sales FNBE 0413

Product:Price (RM)

Unit(s) RM

1. Caps 50 36 18002. Running man T-Shirt 30 27 8103. Dry Box 680 2 13604. Instant Noodle 4 22 88

Sales Revenue 4058

(-) Less: Cost of goods sold:Price (RM)

Unit(s) RM

1. Caps -25 36 -9002. Running Man Tshirt -20 27 -5403. Dry Box -460 2 -9204. Instant noodle -2.7 22 -59.4

Gross Profit1638.

6 (+) Avenue

1. Donation 71.82. Sponsor 300

Net Profit2010.

4

If we are about to repeat this event one more time, something that we may do it

differently will be the timing. It’s actually the peak hour in the morning around 8am as

many students may pass by this area. Therefore, it’s should be the golden hour for us

to sell our product. However, due to our tiredness and laziness, we were unable to

wake up and reach at 8am and reach only the venue around 10am which had a lesser

crowd compare to 8am. Thus, we found out that good timing is actually important in

doing business.

M. Appendix

Receipt from Rumah Charis