1    

 

 

 

 

 

 

VITALIZED  WATER  WORLD    

 

 

 

 

2012  

BUSINESS  PLAN  

 

 

2    

 

 

 

 

 

rodriguez  ceferino  juan  camilo  

UBIQUITOUS  SOCIAL  IMPACT  ASSET  VALUER  

 

 

 

tcherassi  de  lavalle  jose  david  

CFO  

   

3    

***  

MISSION  -­‐  MACOLLA  333  -­‐  

 

 SRATEGIC  PLANNING  

 

***  

   

4    

TABLE  OF  CONTENT    

 

I  –  EXECUTIVE  SUMMARY                                                                                                                                                                                                                                                                                  5  

 

II  –  SUSTAINABLE  SOCIAL  INNOVATION                                                                                                                                                                                                                                    6  

 

III  –  SOLUCIONES  VERDES                                                                                                                                                                                                                                                                                      7  

 

IV  –  SOCIAL  IMPACT                                                                                                                                                                                                                                                                                                        8  

 

V  –  FINANCIAL  VEHICLE                                                                                                                                                                                                                                                                                        15  

 

VI  –  UBIQUITOUS  VALUE                                                                                                                                                                                                                                                                                    16  

 

 

5    

EXECUTIVE  SUMMARY  -­‐  I  

 

Our   entrepreneurial   undertakings   mission,   drives   SOCIAL   OUTCOMES   while   creating  UBIQUITOUS   VALUE;   Trough   effective   &   efficient   allocation   of   resources,   we   tackle   SAFE   WATER  challenges  in  vulnerable  rural  communities  of  Colombia.  

Uniting   an   exceptional   TEAM   with   complementary   skills,   talents,   aspirations,   passions   and   hopes   of  individuals   &   institutions,   to   maximize   social   COexistence   &   diversity.     From   sharing,   to   colloquy,   to  collaboration,  to  synchronization,  we  perform  collective  execution  and  value  creation.  

-­‐  All  differentiation  leads  back  to  a  unity,  which  transcends  differences  -­‐  

We   deliver   positive   financial   surplus   to   impact   investors   while   generating   social   impact.   We   are   a  COrporation,  in  the  business  of  creating  empowered  systemic  #SmartTrust  Networks,  where  enormous  amount  of  value  is  created.  Sustainability  is  obtained  thanks  to  our  integrated  operation  and  to  a  multi-­‐stakeholder  aimed  management  strategy.  

 

 

 

The   performance   of   our   Human   &   Social   capital,   Impact   generation,   financial   capitalization,   and  #TransQuBits,   have   been   projected   for   the   upcoming   5   semesters   (2012-­‐2   /   2014-­‐2).   A   holistic  exceptional  growth  will  be  seen,  by   replicating  our  dynamic  Fractal  Entrepreneurial  Business  Model   in  every  mission.  We  will  COcreate   solutions  with   the  1.1billion  human  beings   that  don’t  have  access   to  Safe  Water,  and  meet  our  goal  of  rendering  a  Safe  Water  World  by  2019.    

6    

SUTAINABLE  SOCIAL  INNOVATION  -­‐  II  

 

  As  the  economic  order  shifts  away  from  traditional  market  options,  dynamic  ecosystems  of  new  paradigms   ignites   the   spark   to  counter   intuitive   intellectual   insights,   to   surpass  our   future   imaginings.  Society  can  be  viewed  as  an  open  system  exchanging  energy  with  the  environment.  Fluctuations  CAN  BE  created  by  a  small  group  of  people,  and  this  in  turn  has  the  potential  to  change  society  as  a  whole.  If  the  perturbations  exceed  society's  ability  to  "dampen"  the  fluctuations,  then  a  new  level  of  social  order  can  evolve.  By  growing  our  networks,  and  becoming  increasingly  complex,  it  becomes  more  likely  that  these  small  perturbations  can  lead  to  higher  orders  of  complexity.  Social  change  and  evolution  will  happen  at  an  ever-­‐increasing  pace.  By  pioneering,  and  converging  visionary  leaders,  who  stand  upon  shoulders  of  giants,   and   gaze   into   successful   endeavors,   we   will   pioneer   at   the   forefront   of   positive   impact  generation.  

 

 

 

 

 

 

 

 

 

 

 

By  analyzing  the  structure,  function  and  operation  of  the  world’s  leading  business  models,  we  blended  the  best   things  extracted   from  each  one  of   them.  As  a   result,  we  built  on  the   fringe,  a   revolutionizing  scalable  model  with  an  exponential  deployment  growth.  Our  Corporation’s  Sustainable  Social  Innovation  Entrepreneurial   Fractal   Model,   is   built   upon   a   new   economical   substrate,   that   permits   a   whole   new  world  of  possibilities  in  the  communities  our  missions  take  place.  

 

 

 

7    

 

 

 

 

 

 

 

 

 

 

Fractals   are   seen  all   over  nature,  we  may   think  of   them  as   the   language  of   the   cosmos,   and   the  way  nature  has  been  communicating.  By  observing  this  behavior,  we  incorporated  to  the  business  model  the  natural  ability  to  replicate  itself  anywhere  anytime.  Our  model  is  dynamic;  it  is  constantly  changing  with  the  deep  analytics  of  data  studied  on  the  recursive  feedback  loops.    

-­‐ We  have  to  continually  be  jumping  off  cliffs  and  developing  our  wings  on  the  way  down  –  

 

Production  and  commercialization  is  integrated  in  our  initiative,  to  have  complete  autonomy,  and  reach  sustainability.  By  leveraging  world  currencies  and  social  impact  outcomes  generated,  the  market  creates  a   digital   currency   (TQB)   that   liberates   our   networks   from   debt,   and   creates   new   tasks,   activities   and  industries   that   lead   to  exceptional  development   in   the   rooted  communities  and  human  beings  on   the  web.  

 

 

 

ENTREPENEURSHIP  MODEL  

SOLUCIONES  VERDES  

SOCIAL  IMPACT  

FINANCIAL  VEHICLE  

UBIQUITOUS  VALUE  

ENTREPENEURIAL  FRACTAL  MODEL  

“We  are  a  way  for  the  cosmos  to  know  itself…”  

o Biomimicry  of  social  behaviors    o Adapted   to   business   management  

strategies   inside   a   corporate   operation  framework.  

o The   scope   of   this   singular   systemic  roadmap,  propels  our  culture  and  vision,  towards   a   continuous   and   integrated  management  of  SOCIAL  CHANGE.  

 

 

   

8    

 

SOLUCIONES  VERDES  -­‐  II  

 

 

 

 

“LIFE’S   Corporation”   is   a   liminal   entity   between   the   ANALOG   world   embedded   with   great  challenges,  and  the  DIGITAL  infinite  possibilities  of  COcreation  world,  committed  to  the  accomplishment  of  safe  water  missions.  It   is  a  unified  open-­‐source  Marketplace  for  the  most  positive  densely  energetic  ideas,  where  the  trading  of  #TransQuBits  (Social  Impact  Leveraged  Digital  Currency)  create  an  emerging  impact   synaesthetic   economy   environment.   Such   conditions   are   suitable   and   optimal   to   achieve  with  communities:  

Safe  water  solutions  for  life   Live   Data   mining   techniques,   algorithmic   innovation,   and   pattern   recognition,   to   unearth  

valuable  insights  that  would  otherwise  remain  hidden  for  the  best  decision  to  be  made.   Empowerment   of   knowledge,   and   creation   of   epigenetic   networks   of   trust   for   rapid   &  

sustainable  development.   Enable  a  shared  language  in  the  communities  that  allows  them  interact  with  new  flows  (Goods  

&  Services,  Participation,  trust)   Production,  catalyzation  &  maximization  of  systemic  social  impact  globally.  

Soluciones  Verdes  came  to  this  world  4  years  ago  as  a  foundation,  in  MUSHAISA,  a  town  located  in  the  municipality  of  Albania   in  La  Guajira  Department,  northest  part  of  Colombia,  The  northest   country   in  South   America.   MUSHAISA,   which   translates   “Land   of   Coal”   in   wayúunaiki,   is   the   campement   of  Cerrejon,   the   biggest   open   pit  mining   operation   in   the  world   (Owned   in   equal   parts   by  BHP   Billiton,  Anglo  American  &  Xstrata).  The  founding  members  of  this  integrated  initiative  grew  up  in  this  place,  an  innovation  paradise  we  call  home.  In  February  this  year  the  initiative  was  enlighten  by  the  mutuality  of  minds   pursuing   the   best   ways   in   which   social   impact   outcomes   could   be   boosted.   The   COemergent  output  metamorphosed  Soluciones  Verdes  into  the  COrporation  of  Life.  

By   Advancing   Knowledge   management   and   communication   protocols,   we   can   effectively   create  channels   communicating:   Platform   with   Users   &   Peer   with   peers.   Allowing   interaction   and  complementation  of  everyone’s  individual  talents.  Creating  a  data  flow  of  thoughts,  dreams,  sensations,  ambitions,  views  and  agendas,  apparent  and  evolving  on  the  net.  

 

Meet  the  SOLUCIONES  VERDES  TEAM  

 

   

9    

 

 

SOCIAL  IMPACT  -­‐  III  

 

 

 

SOCIAL   IMPACT   is   the   Product   generated   by   the   operation   of   SOLUCIONES   VERDES.   It´s   the  output   of   a   systemic   process,  which   continuously   COadvances   SAFE  WATER   capabilities   of   vulnerable  rural  communities,  by  sustainably  empowering  a  knowledge  driven  development.  Creative  innovation  is  at   the   core   of   the   framework;   it   catalyzes   the   COcreation   of   new   local   solutions   that   pioneer   at   the  vanguard  of  community  rooting  value  schemes.  Through  go-­‐ahead  standards  and  universal  processes  we  bundle  in  new  esthetic  the  Social  Impact  produced.  

 

 

 

 

 

 

 

 

PRODUCT  CREATION  

 

   

10    

 

 

The   framework   establishes   a   technical   model,   witch   outputs   sustainable   SAFE   WATER   solutions   for  strategic  communities.  

SOCIAL   IMPACT   is   produced   in  missions;   each   adventure   defines   its   own   set   of   quantifiable   goals,  leading  to  effectively  planned  strategies  and  precise  execution.  The  positive  reward  structure  produces  a  final   product;   raw  data   input,   that   is   packed   into   valuable   information   codes  which   leverage   a   digital  monetary   standard   with   economical   financial   vehicles   to   advance   forward   the   pace   of   social  enlightenment.  

The   production   of   SOCIAL   IMPACT   is   achieved   by   community   tailored   approach,   that   measure   and  control   key   variables   to   maximize   the   creation   of   ubiquitous   shared   value.   This   guiding   technical  procedure   of   our   SAFE   WATER   Measurement   Index,   establishes   a   cornerstone   map,   aimed,   at  improving  specific  SOCIAL  IMPACT  targets.    

 

  MISSION  TARGET  

Once   entangled,   two   points   become   connected   forever.   It   is   important   to   start   a   strong   initial  communication   link,   to   connect   rural   communities   that   share   a   high   vision   of   SOCIAL   IMPACT  opportunity   management,   with   technological   knowledge   tools.   The   first   approach,   projects   a   future  valuation,   to   have   the   information   necessary,   to   render   the   best   alpha   candidate   when   time   for  selection   of   missions.   Through   local   selection   criteria   that   level,   prioritize   &   superpose   different  conditions   to   COemerge   with   the   upmost   perceived   aware   solution.   Parameters   such   as   basic  infrastructure,   cultural   wealth,   united   leadership,   population,   education,   water   sources,   data   input  feasibility  are  paramount.  

 

 

Mission  Targets  

   

11    

 

 

  STRATEGIC  PLANING  &  EXECUTION  

Relevant   activities   are   categorized;   adjacent   complementary   teams   assemble   the   tasks   and   assign  responsibilities.  Fixed  time  frames  are  established  for  each  task,  to  follow  the  concurrent  agendas.  Raw  data   is   extracted   and   collected   by   members   of   the   community;   they   will   be   generating   data   and  metadata   to   better   understand   the   complexity   underlying   their   reality,   and   organize   files   with  standardized  forms  for  any  future  search  of  open  data.    

Practical   community   experience,   mingled   with   our   technology   and   standardized   processes,   provides  efficient  manufacturing  procedures,  which  enable  a  pioneering  biotechnological  system.  It  is  completely  local  and  low  cost  to  produce;  Intended  for  daily  use  to  produce  CLEAN  WATER  for  life.  

With  collective  consensus,  determined  cooperation  and  concrete  compromise,  we:  diagnose,  evaluate,  prioritize,  select,  socialize,  and  plan  strategies  with  key  stakeholders.  

The  Implementation  of  the  strategic  plan  involves:  logistics,  transportation,  installation  and  operational  training  of  technology  to  communities.  

 

 

BIG  DATA  &  METADATA    

   

12    

 

SAFE  WATER  performance   index   (SWPI):  Measurement  &  Data   is   fundamental   to  our  Corp.  SWPI   is  a  complete  toolbox  of  dimensions,  imbedded  in  a  state-­‐of-­‐the-­‐art  framework,  with  a  dynamic  purpose  to  gather  and  show  to  the  world  new  social  data  

 

 

011001000110000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111011001000110000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111 011001000110000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111 011001000110000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111 011001000110000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111

INDIVIDUAL LEVEL HUMAN BEING

FAMILY LEVEL SOCIAL GROUP

COMMUNITY LEVEL MACOLLA

DATA HARVESTING

Inges&ng'data'in'all'shapes'and'sizes''!  Generated'and'filed'by'community'members'!  Collected'from'Video/Audio/Images/Characters'

Analyzing'data'through'sta&s&cal'and'algorithmic'techniques'

Conveying'data'to'offer'beAer'insights'to'human'and/or'machine'decisionBmaking'

Visualizing'data'so'that'there’s'a'story'that'others'may'understand.'

Crea&vely

'processin

g'data'thr

ough'ope

n'tasks'

in'the'pla

Form'

CROSS-­‐SENSORY  PERCEPTION:   Quantum  physics   is   showing   us,   that  the   act   of   observation  ultimately   determines  whether   the   photon   will  behave   as   a   particle   or  wave.      

   

13    

 

Information   is  at   the  surface  of  everything,   therefore,   there   is  always  a  way   to  measure   in  qualitative  and  quantitative  ways  ANYTHING  we  can  imagine.  The  Impact  Reporting  &  Investment  Standards  (IRIS)  of   the   Global   Impact   Investment   Network   (GIIN)   is   a   set   of   standardized   metrics   that   describe   an  organization’s   social,   environmental,   and   financial   performance.  We   support   this   global   initiative   as   a  way  to  guide  new  organization’s,  but  we  will  contribute  and  COcreate  NEW  metrics  that  have  the  ability  to  alter  the  perception  of  Stakeholders,  and  change  reality.

   

   

14    

An  evidence  based  scheme  that  transparently  accounts  for  the  milestones  targeted,  to  enhance  scalable  SOCIAL  OUTCOMES.   Scan,   test   and   record   key  metrics   to   qualify  &  quantify   the  different   dimensions  resulting  from  our  SAFE  WATER  social  impact.  

 

 

 

Making  data  OPEN  &  EASILY  accessible  to  our  multi-­‐stakeholder  network  in  a  timely  manner,  can  create  remarkable  value.  We  REDUCE  search  and  PROCESSING  time  &  provide  aggregated  data  as  a  "common  good”.   Investors,   stakeholders   and   anyone   on   the   web   can   follow,   and   observe   a   social   impact  augmented  reality.  With  new  data  esthetic  visualization,  we  can  create  more  empathy  and  keep  track  of  the   development   of   Macolla.   Big   data   allows   ever-­‐narrower   segmentations;   therefore,   much   more  precisely  tailored  solutions  with  the  rooted  community.  

Its  not  about  prediction,  its  about  understanding  complexity.  

 

Page ! 3 YOUR LOGO

5 Humans 5

Humans

333 HUMANS

MAIN

WAT

ER S

OURC

E Ja

guey

#1

SECONDARY WATER SOURCE Jaguey #2

1987 lts

13 JOBS

CREATED

5 Humans

5 Humans

5 Humans

   

15    

 

Working  in  collaboration  with  communities  to  provide  support  with  the  adaptation  of  a  new  mindset,  to  certify   involvement   and   leadership   that   clearly   guaranties   the   ability   of   communities   to   provide  themselves  with  safe  water  for  life.    

 

 

ECO  FILTER  

Technology   used   for   the   production   of   SAFE  WATER.  

 

STATE  OF  THE  ART  

Local   &   100%   sustainable   water   treatment  system   design   to   combine   BIOsand   filtration  and   solar   disinfection   principles   to   improve  physical,   chemical   and   microbiological  parameters  of  water.  

 

OPERATION  

The   ECO   Filter   produces   100   L   of   SAFE  WATER  per   day.   It   treats   sweet   sources   of   water,   and  has   an   autonomous   operation.   The   optimal  operation   use   is   daily.   It   requires   periods   of  basic  cleansing.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ECO  FILTER    

   

16    

 

 

 

 

 

 

 

 

 

 

     

 

Technical  Details  

Production  Assembled  with  local  materials.    

Capacity  100  L  per  day  10  –  15  human  beings    

Life  Span  7   years   –   No   financial   costs   for  maintenance  and  operation.    

Water  Sources  River,  jagüey,  pond,  lake.  

 

Renewable  Energy    

Mobile  Education  System  

Through  solar  energy,  we  can  make  use  of   our   technological   tools,   to   enhance  sensory   perceptions   and   user  experience,   and   better   communicate  knowledge.  

Technology   has   the   capacity   of  amusement;   it   captures   the  community’s   attention   and   turns   it   into  AWE,  making   the   learning   process   even  more  enjoyable.  We  encourage  them  to  explore   our   tools,   to   lead   a   COcreation  process   and   a   better   bonding  experience.  

   

   

17    

FINANCIAL  VEHICLE  -­‐  V  

 

 

 

 

Tailored  digital   instrument   to  COleverage  and  accelerate   the   creation  of   the  emerging   Impact  Investment  asset  class,  estimated  @  $  1  Trillion  USD.  The  mainstream  mechanism  interconnects  SOCIAL  IMPACT  with  capital  markets,  through  financial  coding  of  standard  communication  protocols.  In  which  a  message   is   routed  on  top  of   the  raw  structure  of   the   fabric   in   the  network;  using  artificial  algorithmic  patterns   of   intelligence   to   transmit   instantaneous   secure   ubiquitous   data.   Our   reliable   mainstream  instrument,  connects  our  asset  class  with  social  capital  markets  to  assure  appropriate  funding  and  reach  positive  economic  downturns.  

 

 

 

 

 

 

 

 

 

 

 

 

SAFE  WATER   is   our   gateway   to   start   building   Smart   trust   relationship   and   networking   with  Macolla.  Rooting  with  communities  is  only  successful  when  there  is  consensus  and  willingness  from  both  parties  to   share   and   learn   from   each   other.   TRUST   allows   the   creation   of   environments   where   change   and  COcreation  can  arise,  and  where  ideas  can  be  seen  naked  &  free.    

 

 

Grafico  #  29  -­‐    

 

   

18    

Our   financial   vehicle   elevates   the   empowering   communities   with   safe   water   knowledge   to   another  dimension.  By  adding  to  the  systemic  process  a  holistic  economical  submask,  where  activities  and  tasks  want  to  be  addressed  and  accomplished  on  a  daily  basis.  This  integration  of  our  financial  vehicle    

• Creates   a  new  economy   that   liberates   the   vulnerable   from   the   scarce  Colombian  Pesos   (COP)  concentrated  in  a  few  fortunate.  

• Incentives  economical  activity  and  purchasing  power  to  start  attending  their  intents.    

With  the  first  round  of  a  190,000-­‐820,000  USD  capitalization  by  INVESTORS,  for  a  3%  equity  ownership,  we  will  proof  the  concept  of  our  initiative  through  Macolla  #LeanStartUp.  By  showing  results  from  day  1,  and  keep  our  measurements  metrics  tickering  live  on  our  site.  This  will  allow  us  to  continue  with  course  of  plan,  and  proceed  with  a  second  round  of  capitalization  for  251,000  USD.  

 

 

 

Valuation  &  Capital  Projections  

 

 

 

 

 

 

 

   

19    

UBIQUITOUS  VALUE  -­‐  VI  

 

A  market   based   structured   approach,   oriented   to   the   generation   of   capital   through   tailored   financial  instruments.  

 

We  will  overcome  barriers  to  our  ideas  succeeding,  by  COemergent  interest.  The  interest  emerged  out  of  collaborative  mashups.  The  foundations  of  the  HUMAN  COrp  are  all  the  human  beings  entangled  with  it.  Ubiquitous  value  is  a  result  of  a  platform  that  links  our  operations  in  the  field,  with  allies  and  virtual  users.  Trading  with  a  digital  currency,  leveraged  by  world’s  currencies,  which  has  a  strictly  direct  impact  on   maximizing   social   impact   results.   Members   of   Soluciones   Verdes   have   been   linking   their   other  business  platforms  with  ours,  to  start  making  transactions  with  TQB,  and  begin  to  create  value  and  new  assets  to  the  operation.  

These   COuniting   of   individual   perspectives,   allows   a   unified   vision   of   transcultural   diversity   and  sustainable   safe  water   innovative   solutions   for   life.   Liberating   the   future   from   the  past  and  becoming  the  architects  of  our  own  destiny.