cctld 國外推廣策略－以. cn 為例

China’s Internet Address112/04/22

ccTLD國外推廣策略－以 .cn為例

TWNIC


.CN and NeuStarBringing the Online World

to China’s Doorstep

TWNIC


www.neustar.com.cn

.CN and NeuStar

• .cn － cnnic － http://www.cnnic.cn （中國互聯網絡信息中心）

• NeuStar － http://www.neustar.com

http://www.cnnic.cn/

http://www.cnnic.cn/

http://www.neustar.com/




www.neustar.com.cn

The China Market

• China ranks 2nd in Internet population with over 56M

• China ranks 6th in global economy and foreign direct investments continues to expand.

• Internet usage in China to surpass U.S. by ’04

• Value of goods and services sold online in China is forecast to increase from $479M USD in ’02 to $26B USD by ’04


www.neustar.com.cn

Coming Soon

The offering will soon be expanded to

include a new, fully unrestricted second level ASCII .CN space and Mulitlingual.CN names in Chinese characters


www.neustar.com.cn

CNNIC Policy Change

Registrant must be located in China

Any businesses and organizations worldwide

Off-line documentation required No documentation required

Registration takes weeks Real-time registration

CNNIC registry and registrar CNNIC Registry onlyChina-based “agents” can sell .CN names

Competitive registrar model

Current Policy New Policy


www.neustar.com.cn

Registry Gateway/Registry Model

3/14/2002 Confidential 1

Registry Gateway Registry Model

Registrar

Registrar

Registrar

:

NeuStar

ChinaRest of World

.CN Registry

CNNICRegistrar

Registrar

Registrar

:

.CN Registry Gateway

Neustar22

2

3

1

1. Registrygateway agreement

2. Neustar/Registrar agreement

3. Accreditation agreement


www.neustar.com.cn

NeuStar’s Relationship with CNNIC

• CNNIC is the authority responsible for the administration of the national top-level domain name and the Chinese domain names.

• NeuStar is the exclusive gateway to the CNNIC platform for all Registrars that are headquartered outside of China.– Therefore, all Registrars (except those headquartered in

China) must use the NeuStar gateway to register .CN domain names.

• NeuStar will not act as a Registrar in the .cn domain name space.


www.neustar.com.cn

Accreditation Process / Foreign Registrars

• Accreditation by CNNIC– NeuStar will facilitate Accreditation Process– Registrars will need to sign Accreditation Agreement with CNNIC– NeuStar will forward you a copy of this Agreement when we have

a finalized agreement from CNNIC.– There will be no Accreditation Fee.

• Registrars will need to sign NeuStar/Registrar Agreement– We believe that the agreement will have similar requirements to

the .biz and .us Registry/Registrar Agreements.– We will provide a copy of this Agreement as soon as possible.


www.neustar.com.cn

Accreditation Requirements

Registrars must pass simple requirements w/NeuStar:– Show that they are capable of assuring registration

services 24 hours per day/365 days per year.– Show that they can meet minimal standards of being a

Registrar (i.e., has a customer support team that can respond to customers).

• Basically, you will just show them what you are already doing.


www.neustar.com.cn

Registrar Accreditation Process

• CNNIC Accreditation through NeuStar• Registrar submits paperwork to NeuStar• NeuStar recommends Registrars to CNNIC• CNNIC accredits the registrar and notifies

NeuStar• NeuStar completes the accreditation

process and proceeds with the technical and financial requirements needed for implementation


www.neustar.com.cn

Registrar Requirements

• Registrars must provide all billing and customer support to registrants under their sponsorship

• Registrars must provide all domain name functionality to registrants under their sponsorship


www.neustar.com.cn

Registrar Customer Support

• Registrars will have one point of contact for all their support needs

• NeuStar will provide all levels of billing and customer support

• NeuStar will provide all levels of technical support


www.neustar.com.cn

3/14/2002 Confidential 1

EPP

Registry Gateway Project Architecture

Registrar

EPP

EPPRegistrar

Registrar

:

ProtocolServer

ApplicationServer

DatabaseServer

NeuStarEPP

ChinaRest of World

Protocol/Application

Server

DatabaseServer

CNNICRegistrar

Registrar

Registrar

:

Gateway Service


www.neustar.com.cn

CNNIC

.cn Registration policy(Reserved name)

.cn Dispute Resolution Policy

.cn Dispute Resolution

Service Providers

Whois DBinformation

Operational Overview


www.neustar.com.cn

Chinese Dispute Resolution Process

• Modeled after the Uniform Dispute Resolution Process– Requires that complainant has a trademark of service mark– Requires a showing of bad faith

• There are 2 current providers for the Dispute Resolution Process:– CIETAC– Asian Domain Name Dispute Resolution Association (Hong Kong)


www.neustar.com.cn

Reserved Names

• There are certain names that will not be available for Registration.

– ISO 3166 and 3 character country codes– Some existing gTLDs (.biz.cn, .com.cn, .net.cn, etc.)– Chinese geographic locations– Chinese government names

– We are working with CNNIC to reserve the .com.cn domain names names of the Accredited .cn Registrars provided that those names have not already been registered.


www.neustar.com.cn

Whois Records

• CNNIC maintains Authoritative database for Whois and for publishing all Whois information.

• NeuStar is not keeping a Whois or making one publicly available.


www.neustar.com.cn

Executive Summary

• China offers significant opportunity—as evidenced by its fast growing economy, large population and strong foreign investment

• Along with our Registrars, NeuStar will market .CN to businesses, organizations and non-profits who are either currently active in China or who are planning to be active in China.

• NeuStar recommends a two-pronged marketing strategy, utilizing both channel activities and targeted public relations initiatives


www.neustar.com.cn

Target Markets

• Several target markets have strong business ties to China—and these markets are prime candidates to embrace .CN Hong Kong The Republic of Korea Taiwan Germany United Kingdom The Netherlands Japan United States

• Verticals to target within these countries include travel, professional services, financial, consulting, IT, telecom, electronic products, consumer goods and advertising


www.neustar.com.cn

Post Landrush Volume Pricing (1)

Establish tiered discount structure for .CN Registrars (USD):

• Tier A: 400 minimum registrations per month = $18

• Tier B: 200 minimum registrations per month = $20

• Tier C: 100 minimum registrations per month = $22


www.neustar.com.cn

Volume Revenue Share %NeuStar/CNNIC

1-25,000 40/60

25,000-249,999 50/50

250,000 or more 60/40

Revenue Sharing


www.neustar.com.cn

Channel Support

• Success of the .CN rollout will depend largely upon you our (VALUED Registrars) and support programs are critical

• Support Registrars with launch preparation and readiness and full functionality is our goal

• The channel will be kept informed about policies and upcoming marketing/public relations initiatives

• Fully educating Registrars about one-of-a-kind economic opportunities within China is essential

• Continued outreach to inform and work with Registrars of upcoming marketing and public relations plans and opportunities


www.neustar.com.cn

Conclusion

• China’s exploding online population, coupled with its recent accession to the World Trade Organization (WTO), presents Web-savvy businesses everywhere with an unique chance with unparallel opportunities

• It is widely accepted that China is the next frontier of global e-commerce—and NeuStar encourages all of its channel partners and their customers to seize this unprecedented opportunity!


www.neustar.com.cn

1..tw 是否應積極推廣至國外市場 ?2. 是否仿照 CNNIC 模式進行 ?3.TWNIC 現行政策是否應調整 (Registrar 資格條件 )?

Q&A

cctld 國外推廣策略－以. cn 為例

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