ch34 - marketing
DESCRIPTION
ch34 - Como quer ser visto?TRANSCRIPT
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Branding e Posicionamento
![Page 12: ch34 - Marketing](https://reader036.vdocuments.pub/reader036/viewer/2022062313/558c704ed8b42aa76a8b45ef/html5/thumbnails/12.jpg)
Estratégias de Marketing: público, preço, praça, etc.
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Pesquisa(quanti e quali)
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Plano de Marketing
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O consumidor nãocompra uma moto."O que vendemos é a capacidade de um contador de 43 anos vestir uma roupa de couro preto, andar por cidades pequenas e fazer com que as pessoas tenham medo dele.”
Executivo da Harley-Davidson
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Antes
Hoje
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