[changeon] 멀티 채널&기기의 시대, 비영리의 경쟁력 있는 컨텐츠 전략은?

멀티 채널&기기의 시대, 비영리의 경쟁력 있는 컨텐츠 전략은?

2014.08.06 Daum Foundation

버스 잡기.

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4Image: SDOT

http://www.flickr.com/photos/sdot_photos/6277821330/sizes/l/in/set-72157627845353751/

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5Image: facebook

https://www.facebook.com/paper

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6Image: NBC

http://metro.co.uk/2014/01/16/were-you-left-angry-by-the-fake-friends-reunion-rumours-you-might-want-to-read-this-its-an-apology-a-big-one-4265098/

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7Image: wikipedia

http://upload.wikimedia.org/wikipedia/commons/a/a3/Cumulus_clouds_panorama.jpg

미래 보기.

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9Image: tamernakisci.com

http://tamernakisci.com/work/?works=nokia-888

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10Image: pebble

https://getpebble.com/

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11Image: Google

http://www.google.com/glass/

12Image: fitbit

http://blog.fitbit.com/wp-content/uploads/2014/02/LifestylePicsForSocial_Final-04.jpg

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13Image: Parrot

http://www.parrot.com/flowerpower/us/

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14Image: nest

https://nest.com/

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15Image: Apple

http://www.apple.com/retail/fifthavenue/

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16Image: Nam-ho Park

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17Image: TechCrunch

http://techcrunch.com/2012/11/04/the-ipad-mini-is-the-ideal-second-screen-companion/

기술은 항상 변한다. 사용자의 니즈는 변하지 않는다.

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19Image: iMore

http://www.imore.com/facetime-ultimate-guide

내 컨텐츠가 앞으로 어떤 기기에서 어떻게 활용될지

예측하기 어렵다.

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21Image: NYTimes

http://www.nytimes.com/2014/02/16/technology/intels-sharp-eyed-social-scientist.html

컨텐츠를 디바이스로부터 해방!

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Karen McGrane http://www.slideshare.net/KMcGrane/adapting-ourselves-to-adaptive-content-12133365

http://www.twitter.com/daniel_jacobson

http://www.slideshare.net/KMcGrane/adapting-ourselves-to-adaptive-content-12133365

Daniel Jacobson http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/

http://www.twitter.com/daniel_jacobson

http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/

사용자 시나리오.

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27Image: gorongosa.org

http://gorongosa.org

Image of travel app.

28Image: storehouse

https://www.storehouse.co/

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29Image: cascade.org

http://cascade.org

30Image: bikerumor.com

http://www.bikerumor.com/2013/11/24/heads-up-strava-app-coming-for-google-glass/

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31Image: wikipedia

http://commons.wikimedia.org/wiki/File:Doctor_discusses_x-ray_with_patient.jpg

Image of cancer.org app.

32Image: Apple

http://www.apple.com/ipad/business/profiles/dr-ferencz/

여러분의 컨텐츠는 다른 곳에서 더 유용하지 않을까요?

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34Image: Berg

http://littleprinter.com/

감사합니다 ^!^

Nam-ho Park [email protected]

[changeon] 멀티 채널&기기의 시대, 비영리의 경쟁력 있는 컨텐츠 전략은?

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