christian pagh byutviklingskonferansen 2015
TRANSCRIPT
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place makingculture design tools as means to urban value creation
christian paghculture director | co-founderurgentagency
culture design amp innovation agency
Wersquore obsessed with making sense of space
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
space
the missing link
strategycultureWhat we do
Where we are
What we want
Brandingproces designuser involvementstory tellingprogramming
We believe in value creation bridging different fields
We practice extreme holism linking space culture and image
space structures
CULTURE PERCEPTIONSpHysical inFrastucture
HaBits and moVements
tangiBle conteXt
acusticss scale ligHtsocial inFrastructure
organisation oF people
meaning and signiFicance
Values and social inFrastructure
We believe in learning from the best as the world is changing
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
culture design amp innovation agency
Wersquore obsessed with making sense of space
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
space
the missing link
strategycultureWhat we do
Where we are
What we want
Brandingproces designuser involvementstory tellingprogramming
We believe in value creation bridging different fields
We practice extreme holism linking space culture and image
space structures
CULTURE PERCEPTIONSpHysical inFrastucture
HaBits and moVements
tangiBle conteXt
acusticss scale ligHtsocial inFrastructure
organisation oF people
meaning and signiFicance
Values and social inFrastructure
We believe in learning from the best as the world is changing
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
Wersquore obsessed with making sense of space
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
space
the missing link
strategycultureWhat we do
Where we are
What we want
Brandingproces designuser involvementstory tellingprogramming
We believe in value creation bridging different fields
We practice extreme holism linking space culture and image
space structures
CULTURE PERCEPTIONSpHysical inFrastucture
HaBits and moVements
tangiBle conteXt
acusticss scale ligHtsocial inFrastructure
organisation oF people
meaning and signiFicance
Values and social inFrastructure
We believe in learning from the best as the world is changing
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
space
the missing link
strategycultureWhat we do
Where we are
What we want
Brandingproces designuser involvementstory tellingprogramming
We believe in value creation bridging different fields
We practice extreme holism linking space culture and image
space structures
CULTURE PERCEPTIONSpHysical inFrastucture
HaBits and moVements
tangiBle conteXt
acusticss scale ligHtsocial inFrastructure
organisation oF people
meaning and signiFicance
Values and social inFrastructure
We believe in learning from the best as the world is changing
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
We practice extreme holism linking space culture and image
space structures
CULTURE PERCEPTIONSpHysical inFrastucture
HaBits and moVements
tangiBle conteXt
acusticss scale ligHtsocial inFrastructure
organisation oF people
meaning and signiFicance
Values and social inFrastructure
We believe in learning from the best as the world is changing
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
We believe in learning from the best as the world is changing
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
mapping tHe sHaring economy
rethinking visitor destination development for autostadt
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
urgentagency studio50 culture people 50 designers
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
protot yping
co - creation
user testing
scenario deVelopment
oBserVing people
spatial analysis
listening to people
user journey
understanding systems
Qualit y mapping
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
contemporary urban challenges require the ability to turn deep un-derstanding of people into meaningful actions ndash across platforms and technologies
urban value creation is happening where worlds collide
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
kings cross london
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
HigH line neW york
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
allow for real creativity and go beyond ldquouser in-volvementrdquo
distortion kOslashBenHaVn
distortion kOslashBenHaVn
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
itrsquos all about how people act and interact in space - itrsquos culturea closer look on culture
UDFORDRING at FORSTAring MENNESKERS BEHOV
ldquoIf Irsquod asked my cus-tomers what they wanted theyrsquod have said a faster horserdquo
HENRY FORD
culture is compleX There is no immediate acces to what we desire - culture is making us - and is the making
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must be
empathetic and braveWe must learn from the best - from service design design-think-ing uX etc - and be creative
Friendly urBan sanitation
innovating urinals for the city of copenhagen
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making
must have character ex-pression and remember the body
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to attract people to a part of town thatrsquos been closed off forever - and ex-press the spirit of a new neighborhood
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
UDFORDRING at FORSTAring MENNESKERS BEHOV
ldquoIf Irsquod asked my cus-tomers what they wanted theyrsquod have said a faster horserdquo
HENRY FORD
culture is compleX There is no immediate acces to what we desire - culture is making us - and is the making
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must be
empathetic and braveWe must learn from the best - from service design design-think-ing uX etc - and be creative
Friendly urBan sanitation
innovating urinals for the city of copenhagen
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making
must have character ex-pression and remember the body
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to attract people to a part of town thatrsquos been closed off forever - and ex-press the spirit of a new neighborhood
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must be
empathetic and braveWe must learn from the best - from service design design-think-ing uX etc - and be creative
Friendly urBan sanitation
innovating urinals for the city of copenhagen
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making
must have character ex-pression and remember the body
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to attract people to a part of town thatrsquos been closed off forever - and ex-press the spirit of a new neighborhood
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Friendly urBan sanitation
innovating urinals for the city of copenhagen
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making
must have character ex-pression and remember the body
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to attract people to a part of town thatrsquos been closed off forever - and ex-press the spirit of a new neighborhood
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making
must have character ex-pression and remember the body
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to attract people to a part of town thatrsquos been closed off forever - and ex-press the spirit of a new neighborhood
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to attract people to a part of town thatrsquos been closed off forever - and ex-press the spirit of a new neighborhood
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making
is moving from ldquotempo-rary activitiesrdquo to time conscious planning
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
curate relations func-tions and qualities over timeand bridge capital and good stuff
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you develop a new local international vibrant family friendly green urban
neigbourhood ndash around Scandinavias conference center (on a huge parking lot)
AmbitionCreating a Copenhagen neighborhood for the world
Bellakvarter er som et brokvarter - elsket kendt karakteristisk - af Koslashbenhavnere og af verden Som Vesterbro Soho eller Kreuzberg
Bellakvarter er ikke
- Ballerup- Kalvebod Brygge
- Oslashrestad
Architecture Urban life
Communication
Approach Cohesive culture development strategy + identity for a new city
The strategic foundation and actions that tie together the urban planning proces
Cultural programMediating center
and context
Considering place identity and connections
for locals + visitors
Time conscious planning
Cultural strategy and events
Elements in Bellakvarter strategic development process
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
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sense oF urgency
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more meaning impact agility deeptH andHumanity
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culture imageidentity poWertecHnoglogy space
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miXed skillsmiXed peoplemiXed cultures
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From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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Winterspring
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How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
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PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
user oriented place making must
curate relations func-tions and qualities over timeand bridge capital and good stuff
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you develop a new local international vibrant family friendly green urban
neigbourhood ndash around Scandinavias conference center (on a huge parking lot)
AmbitionCreating a Copenhagen neighborhood for the world
Bellakvarter er som et brokvarter - elsket kendt karakteristisk - af Koslashbenhavnere og af verden Som Vesterbro Soho eller Kreuzberg
Bellakvarter er ikke
- Ballerup- Kalvebod Brygge
- Oslashrestad
Architecture Urban life
Communication
Approach Cohesive culture development strategy + identity for a new city
The strategic foundation and actions that tie together the urban planning proces
Cultural programMediating center
and context
Considering place identity and connections
for locals + visitors
Time conscious planning
Cultural strategy and events
Elements in Bellakvarter strategic development process
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you develop a new local international vibrant family friendly green urban
neigbourhood ndash around Scandinavias conference center (on a huge parking lot)
AmbitionCreating a Copenhagen neighborhood for the world
Bellakvarter er som et brokvarter - elsket kendt karakteristisk - af Koslashbenhavnere og af verden Som Vesterbro Soho eller Kreuzberg
Bellakvarter er ikke
- Ballerup- Kalvebod Brygge
- Oslashrestad
Architecture Urban life
Communication
Approach Cohesive culture development strategy + identity for a new city
The strategic foundation and actions that tie together the urban planning proces
Cultural programMediating center
and context
Considering place identity and connections
for locals + visitors
Time conscious planning
Cultural strategy and events
Elements in Bellakvarter strategic development process
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
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PLATFORm
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X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
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drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
AmbitionCreating a Copenhagen neighborhood for the world
Bellakvarter er som et brokvarter - elsket kendt karakteristisk - af Koslashbenhavnere og af verden Som Vesterbro Soho eller Kreuzberg
Bellakvarter er ikke
- Ballerup- Kalvebod Brygge
- Oslashrestad
Architecture Urban life
Communication
Approach Cohesive culture development strategy + identity for a new city
The strategic foundation and actions that tie together the urban planning proces
Cultural programMediating center
and context
Considering place identity and connections
for locals + visitors
Time conscious planning
Cultural strategy and events
Elements in Bellakvarter strategic development process
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
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User oriented place making must be holistic strategic - and embedded in everyday culture
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How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Architecture Urban life
Communication
Approach Cohesive culture development strategy + identity for a new city
The strategic foundation and actions that tie together the urban planning proces
Cultural programMediating center
and context
Considering place identity and connections
for locals + visitors
Time conscious planning
Cultural strategy and events
Elements in Bellakvarter strategic development process
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
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INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Cultural programMediating center
and context
Considering place identity and connections
for locals + visitors
Time conscious planning
Cultural strategy and events
Elements in Bellakvarter strategic development process
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
KonferencebrugereFremtidige beboere Fremtidens virksomheder
Analysis 1 close to the users Afdaeligkning af maringlgrupper behov oslashnsker
Koslashbenhavn KoslashbenhavnNaturkvaliteter og landlighed
Bykvalitet byrum og byliv
Koslashbenhavn KoslashbenhavnNew ways of working
Taeligt paring verden og paring kunder
Koslashbenhavn KoslashbenhavnMere end standard
Baeligredygtighed
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Analysis II close to the placeMapping the genuine and potenial qualities
Koslashbenhavn
Nature and sustainability Social hub
Design and Fashion
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Strategic foundation for Bellakvarter
KoslashbenhavnskCopenhagen Character
NaturligTangible nature
SocialSocial quality
DesignDanish design
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
KoslashbenhavnskCopenhagen Character
Mere KoslashbenhavnskCopenhagen Character
Bellakvarter is
- Characteristic- Informel- Ambitious
Bellakvarter is not
Generic - Formel -
Like the others -
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Bellabro BellaBro
The identityWhat is a new Copenhagen neighborhooed
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Architecture
Urban life
Communication
Engagerendebyggeplads
Aktiverende byinventar
Groslashnnebellakvarter
Design i byrummet
Sanselig by
Nem navigation
Strategic framework Integration of architecture commuication and urban life
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Urban furniture with character from an early stage Fit for use for locals and visitors
Sanselig by
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Sensous urban exprerience Lighting wayfinding and tech interfaces
Sanselig by
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Co-using public space Development of strategic partnerships for win-win situations
Design i byrummet
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be holistic strategic - and embedded in everyday culture
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How do you create a credible capital of children in a 6000 people town in jutland - that makes sense to locals attracts talent and develops a better tourist experience
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BILLUND AND THE CONTEXTBILLUND ON A GLOBAL SCALE
PAring VERDENSPLAN ER BILLUND KENDT SOM LEGOrsquoS HJEMBY
BILLUND
PHASE I RESEARCH BILLUND BYVISION 2015-07-01
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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sense oF urgency
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more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
RESIDENTS
WORKFORCE
VISIT
ET BLANDET BYCENTEREN OPDELT BY - A DIVIDED CITY
FASE II VISION BILLUND BYVISION 2015-10-26
I DAG ER BESOslashGENDE ARBEJDERE OG BEBOERER FULDSTAEligNDIGT SEPAREREDE I BILLUND
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Dead town center but some hidden potential
readiNg the place
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
place
How do you really understand the place the people and the nature and potential of play
people playpeople
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
ldquoHow can Billund stay relevant as tourist
tastes are changingrdquo
ldquoHow can Billund compete for talent and companies on
a global scalerdquo
ldquoHow can we make Billund a great place to
live work and playrdquo
Living
Working Visiting
To dive deeper we talked to people in Billund and looked into the latest global trends and research about how people live work and travel
readiNg people
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Living
ldquoIrsquove seen another skate track and there were like 20 to 30 people just sitting around up there behind the shedrdquo
Birk 10
ldquoKim picks me up after horseback riding and Irsquom wearing football clothes underneath my riding uniform and Mom drives me to footballrdquo
Sebastian 9
ldquoIt would be great if we had a skate ramp it would add more life to the city I could can hang out with others and make new friendsrdquo
Ayla 9
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
For at realisere visionen er der brug for faeliglles principper for handling
Vi kalder det Billund Bymanifest Det er de vaeligrdier der skal guide Billunds udvikling
Fremtidige byudvikling boslashr udtrykke og leve op til manifestets intentioner
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BILLUND ER
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
AringBEN amp LEVENDEOPEN amp LIVELY
GROslashN amp AKTIVGREEn amp ACTIVE
ENGAGERET amp MODIGCOMMITED amp BRAVE
FASE II VISION BILLUND BYVISION 2015-10-26
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
KREATIV amp LEGENDE CREATIVE amp PLAYFUL
FASE II VISION BILLUND BYVISION 2015-10-26
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Leg og laeligring taelignkes ind i alle beslutninger i Billund - for boslashrn og voksnePlay and learning informs all decisions in billund - for kids and adults
FASE II VISION BILLUND BYVISION 2015-10-26
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Billund har en tryg levende og fodgaeligngervenlig bymidte - inspirende for boslashrn og voksneBillunds center is safe virbrant and walkable - inspiring for kids and grown-ups alike
FASE II VISION BILLUND BYVISION 2015-10-26
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
FASE II VISION BILLUND BYVISION 2015-10-26
Billund giver boslashrn og voksne mulighed for at udtrykke sig og paringvirke deres omgivelserBillund provide kids and grown-ups with opportunities to express themselves
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
KRUSEDULLEN - SOCIAL INFRASTRUKTURSQUIGGLE - SOCIAL INFRASTRUCTURE
KRUSEDULLENSOCIAL INFRASTUKTUR
De centrale omraringder forbindes af kru-sedullen - en sikker social og legende infrastruktur
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
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sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
HELHEDSPLANOVERSIGTSBILLEDE
FASE II VISION BILLUND BYVISION 2015-10-26
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
HELHEDSPLANHELHEDSPLAN - EFTER FASE 2
FASE II VISION BILLUND BYVISION 2015-10-26
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BYMDITENHELHEDSPLAN
FASE II VISION BILLUND BYVISION 2015-10-26
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
VIEW TOWARDS LEGO HOUSE
SQUIGGLE PATH
COLORFUL FACADES
OPEN CREEK
BILLUNDS GREENBLUE COMMERCIAL STREET
BUILDING INTEGRATED RAIN PROTECTION
BYMDITENBILLUNDS BLAring-GROslashNNE BYGADE
FASE II VISION BILLUND BYVISION 2015-10-26
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
DE CENTRALE INSTITUTIONERILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
LEGO CAMPUSILLUSTRATION
FASE II VISION BILLUND BYVISION 2015-10-26
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
FRA VISION TIL HANDLING
11
FASE II VISION BILLUND BYVISION 2015-10-26
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
ldquoCULTURAL PLANNING IS THE STRATEGIC AND INTE-GRATED PLANNING AND USE OF CULTURAL RESOURCES IN URBAN AND COMMUNITY DEVELOPMENTrdquo
COLIN MERCERCULTURAL PLANNER
CHARLES LANDRYCULTURAL PLANNER
FRA VISION TIL HANDLINGKULTURPLANLAEligGNING
TURISME
KULTUR
ERHVERV
FORENINGER KOMMMUNE
ldquoONE OF THE MOST IMPORT-ANT THINGS ABOUT THE CREATIVE CITY IS A CRE-ATIVE BUREAUCRACYrdquo
FASE II VISION BILLUND BYVISION 2015-10-26
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
PRIVATE INVESTERINGER
OFFENTLIG FOR-VALTNING
CIVIL SAMFUND
The missing link
FRA VISION TIL HANDLINGNEDBRYD SILOER
FOR AT BILLUND SKAL UDVIKLE SIG MAring MAN STOslashTTE NYE SAMARBE-JDER PAring TVAEligRS AF OF-FENTLIGE OG PRIVATE AKTOslashRER - SAMMEN MED LOKALE OG INTERNATIO-NALE AKTOslashRER
FASE II VISION BILLUND BYVISION 2015-10-26
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
HANDLINGERIdeacuteer til strategier begivenheder og initia-tiver der bringer visionen til live
ORGANISERINGUdvikling af samarbejdsformer og ramme-betingelser for at visionen kan vokse - stra-tegisk
BILLUND VISION
Fra ide til virkelighed
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BILLUND BYFORUMDet staeligrke netvaeligrk for Billunds udvikling
Touristaktoslashrer Legoland Lalandia konferenceaktoslashrer
LEGOLEGO KIRKBI LEGO
Foundation
ErhvervHandelstandsforening
Boslashrn kultur amp foreningerSkoler kulturaktoslashrer
foreninger
Billund KommunePolitisk niveau
relevante forvaltninger
Sikre vidensdeling om byens udvikling paring hoslashjeste niveau
Udvikle initiativer der kan realiser visionen - feks et Business Improvement District
Udstikke strategi for nye investeringer og indsatser i Billund
Samstemme udviklingsprojekter for at skabe syn-ergi og mervaeligrdi
HANDLINGER
bull Faciliteres af Billund Kommune
bull Commitment fra byens centrale aktoslashrer
bull Udvalgte aktoslashrer i beslutningsdygtigt forum
ORGANISERING
Et et uformelt dialogforum for byens staeligrke aktoslashrer kan skabe fremdrift for byvisionen for Billund og styrke synergi mellem byens aktiviteter
FASE II VISION BILLUND BYVISION 2015-10-26
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
VISION TASK FORCEPraktisk primus motor for realisering af visionen
Drift af platform for initiativer visionsplanen
Udvikling af program for Krussedulen
Fundraising for nye projekter
Mobilisering og kompetenceudvikling i kom-munen
Udvikling af lokale netvaeligrk og initiativer
Udvikling af events som Urban Play Biennale ol
bull Forankring i Billund Kommune
bull Drives i netvaeligrk og paring projektbases med staeligrke relationer til byens aktoslashrer
ORGANISERING
HANDLINGER
Vision Task Force arbejder operationelt med at realisere visionen om Billund Den faciliteres af kommunale medarbejdere men favner og arbejder paring tvaeligrs
FASE II VISION BILLUND BYVISION 2015-10-26
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
LEG
O C
AM
PUS
PLA
DSE
R
SKO
VLE
GEP
LAD
S
BYEN
S K
LASS
EVAElig
REL
SE
KR
USS
EULL
E I
BOslash
RN
ENES
LA
BYR
INT
KR
USS
EULL
E II
NY
T K
REA
TIV
T BY
RU
M
BOslash
RN
ENES
LA
BYR
INT
UDVIKLINGSPLAN FOR KULTUR OG BYRUM EKSEMPEL
BILLUND BYFORUM
2016 2017 2018 2019 2020 2021 2022+
VISION TASK FORCE
BIENNALE FOR BYLEG
LAEligRINGSBYENBILLUNDBYIDENTITET
BOTTOM UP BOOSTER
BILLUND AringBEN BY
KIDrsquoS STARTERLEG OVERALT
LEG
O H
OU
SE P
LAD
SER
+
+
BIENNALE FOR BYLEG
FASE II VISION BILLUND BYVISION 2015-10-26
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Billund Aringben By engagerer ejere af bygninger facader kantzoner og mure over hele byens Ambitionen er at skabe mere levende legende og kreativ byoplevelse - og beloslashnne dem der bidrager
BILLUND AringBEN BYLiv til billunds facader
Engagere centrale stakeholders i at aringbne eller ak-tivere facader
Uddeller en pris for aringrets facadeinitiativ
Aktivering af LEGO og LEGOLANDS bagsider
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - bygningseje-re tore virksomheder og organisationer
bull Partnerskaber med nationale og internationa-le design- og arkitektskoler
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BILLUND AringBEN BY
LEGO KIG IND
FASE II VISION BILLUND BYVISION 2015-10-26
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BILLUND AringBEN BY
ARBEJDE I BYEN
FASE II VISION BILLUND BYVISION 2015-10-26
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Billund samler verden om innovative boslashrnevenlig byrum
Biennale for Byleg saeligtter Billund paring verdenskortet som sam-lingspunkt for legende byrum Hver gang laeliggger biennalen kreative byrum til Billunds krussedulle Biennale for byleg samler turister og lokale og udvikler Billunds legende karakter
BIENNALE FOR BYLEG
Byfestival hver andet aringr med midlertidige og per-manente kreative og legende tiltag
Projekter udvikles med lokale og besoslashgende boslashrn
Biennalen kombineres med summer schools for boslashrn fra hele verden
Biennalen bidrager med projekter der udvikler Krussedulen over tid
bull Drives af Billund Task Force
bull Samarbejde med lokale aktoslashrer - LEGOLAND LEGO Idea Conference kulturelle aktoslashrer virk-somheder og foreninger
bull Partnerskaber med nationale og internationa-le partnere
ORGANISERING
HANDLINGER
FASE II VISION BILLUND BYVISION 2015-10-26
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
BIENNALE FOR BYLEG
VI BYGGE VIL
FASE II VISION BILLUND BYVISION 2015-10-26
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
User oriented place making must be schizophrenicly moving from abstract to concrete from top to bottom - and the process must be designed
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
wwwurgentagency
thank you
christian pagh
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
sense oF urgency
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
more meaning impact agility deeptH andHumanity
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture imageidentity poWertecHnoglogy space
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
miXed skillsmiXed peoplemiXed cultures
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
FaaBorgmuseumlsquogesamtmuseetrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to make an art and architecture classic relevant without loosing itrsquos soul
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Winterspring
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to go from idea to marked in 18 month and on the way defining a new product category a new marked winning a prize for innovative packaging a prize for Best taste and a red dot communication prize
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
INGREDIENTS
From her organic farm by the sea near Kolding in Denmark Lis Knudsen is one of our suppliers of
the delicate flower petals that go into winterspringrsquos rose hip sorbet
She says the farm situated by the Kolding Fjord brings her peace
ldquoI am surrounded by open spaces fields woods the sea and the sky From here I watch the seasons change I can
also spot birds hares pheasants roe deer and foxesrdquo Lis explains
Lis runs Skarregaard farm a small organic farm growing potatoes onions carrots and a large variety
of herbs and edible flowers One of the leading organic growers in the area she supplies some of Denmarkrsquos top restaurants The chefs are regularly invited to events at
her farm to exchange ideas and recipes
Lis follows a Swedish technique of growing produce in raised beds filled with gravel and sand
ldquoI am enchanted by naturersquos colours and smells I love having things growing and flowering around me I just love experimenting and finding new ways to dry plants
and flowersrdquo she says
L I S K N U D S E N
For years award-winning Danish chocolatier Rasmus Bo Bojensen had been on the hunt for organic cocoa
beans In 2010 he heard about a unique species of cocoa growing in the Amazon jungle in Bolivia
It took five flights an entire day of canoeing up a dark jungle river and a ten mile hike through the verdant
undergrowth to reach the village of Baures And Rasmus found the wild organic cocoa beans he was looking for
The green and yellow cocoa fruits had never been cultivated fertilized or treated with any
herbicides whatsoever
Using nothing but these beans and organic Brazilian cane sugar Rasmus created Oialla chocolate
The pure flavour makes Oialla the preferred chocolate at many gourmet restaurants in Denmark and Europe
O I A L L A
When it comes to dairy we believe strongly that there is a clear relationship between the ethical rearing of cows and the quality of the milk they produce Thatrsquos why we
found the perfect partners in Naturmaeliglk They feel as strongly about this as we do
The dairy itself is in Tingelv southern Jutland near the border with Germany Itrsquos a bright yellow building thatrsquos
hard to miss and almost part of the landscape having been in operation since 1887
Today over 30 famers form part of a cooperative dairy each rearing their animals according to organic
principles some using biodynamic methods and with a mix of livestock breeds
If you stood and looked across the meadows of a Naturmaeliglk farmer you would notice colourful flowers
and herbs growing amongst the grass Eating this mixture of herbs clover and grass improves the flavour
and increases the amount of omega 3 in the milk Allowed outside at least 150 days a year the cows are
able to move around get exercise and graze naturally
The products available from Naturmaeliglk range from fruit yogurts fashionable skyr -a cultured dairy
product similar to yogurt- to creams and award-winning cheeses
N AT U R m aelig L K
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
PLATFORm
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
X-skolenskolen For nydannelse
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
ldquodet lsquonyersquo i nydannelse handler om faeligl-lesskabet det bestaringr i at laeligre at anerk-ende og forstaring andre menneskers syn paring tilvaeligrelsen - hoslashj som lavrdquo
ldquoVi vil nedbryde murene mellem sko-len og det omliggende samfund og tage boslashrnene derhen hvor laeligring finder sted - ude i den virkelige verdenrdquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
drsquoangleterre
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
How to bring back the sense of luxery place and experience that the five star hotel drsquoanglerre has exelled in since 1755 We call it lsquomodern grandeurrsquo
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
From image to action
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Branding is cHanging and eVolVing
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
1 marking ownership Written signatures watermarks hallmarks stamps
2 guaranteeing quality registered trademarksrsquo design and law made a potent combination (1870ies)
3 promising pleasurecoca cola Ford consumer brands
4 inviting belongingapple ikea Virgin corpoarate brands
5 enabling actionamazon eBay google youtube skype Facebook Wikipedia
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
CAN WE iNTEgrATE CulTurAl plANNiNg amp THE pOWEr OF DESigN AND BrANDiNg
CAN WE COmBiNE STrATEgy AND viSuAl QuAliTy FOr mOrE impACT
CAN WE BriNg STrONg HumAN viSiONS TO liFE THrOugH THE pOWEr OF THE imAgE
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
culture is HaBit Culture is (unconsious) actions affect-ed by spatial layout design visuality amp tricks
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
culture is meaning Culture is (conscious) activity driven by will ambition and vision expressed in symbols amp values
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentanima-tion
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
urgentteam
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
design tools
culture design
cultural analysis tools
getting loads oF ideas
tangiBle Visulization
prototyping
co-creation
user testing
scenario deVelopment
oBserVing people
spatial analy-sis
listening to people
user journey
understanding systems
Quality mapping
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
citizens
the missing
link
priVatepuBlic
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Framing af udfordring
spatialanalyse
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
ungdommens roslashde ko rs ideacuteprogra m copy urgenta genc y
rum
strategistrategisk fokusering
co-creation design proces
kultur
Bruger-behov
spatialanalyse
culture design process
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Bella neigBHourHood strategy
ops conFerence proces design
carlsBerg neigHBourHood Branding and urBan design
microsoFt co-location strategy amp site communication
carlsBerg Brand center concept proposal
ligHting masterplan For copenHagen
copenHagenurBan toilet concept amp design
social laBconcept and design
communicating Vinge place Branding
design society denmark
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
Experience economy Cultural planning RIChaRd FLORIda (ThE RISE OF ThE CREaTIvE CLaSS)PINE GILmORE (ThE ExPERIENCE ECONOmy)vS ChaRLES LaNdRy COLIN mERCER LEa GhILaRdI ROBERT PaLmER(ThE CREaTIvE CITy CULTURaL PLaNNING TOOLS)
Traditional modernist planningLE CORBUSIER
21 century urBan planningBecomes cultural planning + live-ability + branding + creative class
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
ldquoCulTurAl plANNiNg iS THE STrATEgiC AND iNTEgrATED plANNiNg AND uSE OF CulTurAl rESOurCES iN urBAN AND COmmuNiTy DEvElOpmENTrdquo COLIN mERCER
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places
copy UrgentAgencyOSLO Byutveklingskonferance November 2015
the human (urban) experience is always multifaceted itrsquos
spatial and technological and social and and visual and economic andWith new disruptive technology and half the world population liv-ing in cities there is more and more clashes between people technology and places