college recruitment for the 99%
DESCRIPTION
Presentation from the ERE Expo Spring 2012, presented by Becky Wilcox.TRANSCRIPT
Becky Wilcox (@bwilcox) Director of Talent Acquisi<on
College Recruitment for the 99%
Ivan Arreguín-‐To/
How Does David Beat Goliath?
• Showing Agility
• Working Harder
• Choosing an unconven>onal strategy
Strategy
• Recruit 1 role • Have a unique, defined value proposi>on • Target fewer schools, choose them strategically
• Involve the right people, prepare them • Speak their language • Communicate what’s in it for them ad naseum • Be more human
Focus on 1 Role Role High
Volume Chicago Loca<on
Hard To Fill
Accoun>ng Sales Marke>ng Networking Engineering
So/ware Developers
Unique Value Proposi<on
• Orbitz is in Chicago.
• Want a Silicon Valley career in the Midwest?
Wow, this is Chicago!
Yes, this is also Chicago
Narrow The Schools
Prepare to Hear From The Alumni
Involve The Right People
Speak Their Language
Get Them Talking About You
Put Your Message Where They Are
“Be More Human”
Results Metric 2009 2010 2011
Offer Acceptance Rate
33% 50% 75%
Students Accep>ng from Compe>>ve Schools
20%
67%
83%
Achievement of Hiring Goal
90% 150% Goal Set 50% Higher Overachieved by 20%