How To Keep Your Business Momentum Up

ALL YEAR LONG!

You will understand why you need to keep in touch with your customers constantly.

You will be shown the roadmap for generating at least 12 reasons/occasions for contacting your prospects & customers

Brian will demo how to implement the ideas using Contactually

FULLY interactive workshop where YOU will be helping each other

Today’s Plan

• Get a piece of paper out

• Join our Dedicated Facebook Support page

- www.facebook.com/groups/econtactuallybootcamp because that is where we will be posting resources, ideas, answering questions etc.

• Our email address for personal assistance: jason@ecobusinessacademy.com

• If you have not started a trial account with Contactually, you should go to: www.ecobusinessacademy.com/contactually

• All new Contactually subscribers who use our specific partnership link are eligible for 50% off all ECO Business Academy online programs

What to do right now

• Giving you a sales pitch

• Giving some kind of special offer at the end of the webinar that is ‘available today only.’ Only meat and potatoes.

• If you want to buy any of our services, we invite you to get in contact with us directly, outlining your needs, and we’ll be delighted to discuss those with you and take your money off of you at the appropriate time in exchange for affordable world class business coaching & CRM implementation.

What we will NOT be doing!

• In our pre-training in November, we showed you the importance of having something good to say, and how to say it well. The idea being that you start to get massive results for your business... just by changing the message in your marketing and advertising- no radical changes

- just simple, common sense changes that enable you to exponentially leverage your marketing's results

- We shared with you EXACTLY how you can accomplish these same results with your marketing... and in the process, dominate your entire industry

Having something good to say

• The key to effective marketing is to master the strategic side... NOT the tactical- what you say in your marketing... and how you say it

are almost always more important than the marketing medium where you say it

- both are important, but the real leverage is in the messaging itself... and that's the strategic side of marketing

• During this presentation, you'll learn how to say things REGULARLY and ON PURPOSE to turbo charge your marketing results

Everything Is Wrong!

• We’ll teach you the importance of SAYING IT OFTEN

• Joe Girard – The world’s greatest salesman as confirmed by the Guinness book of record, had complete strangers coming to his showroom every day, asking for him BY NAME.

• Wouldn’t it be great if this could happen to you?

NOW….

Plan a 12 month outreach campaign

right now!!!

So Let’s….

• Because it is rare to get now buyers in through the door placing an order with you or purchasing a house on the very first occasion they make contact with you.

• We need to make sure you are top of mind when they ARE ready to transact, so we can’t leave it to chance. Let’s keep in touch, and keep them educated on your specialist subject area. Show them that you know your stuff.

• Some of your emails during the year will be selling messages, some won’t.

• Since you probably haven’t set any time aside this year to actually plan for success, we’re going to do this right now.

Why do we need to do this?

• Write out all the months of the year, leaving enough space after each month to write three numbers: 1. 2. 3.

• Like this:

January February

1. 1.

2. 2.

3. 3.

Do this for every month

Get your piece of paper out

• Okay, so January. I’ll start you off with a couple reasons:

• Happy New Year message

• Martin Luther King Day

• Now it’s your turn. Let’s have suggestions for reasons to email customers in February

Audience Participation!

January February

1. Happy New Year 1. Valentines Day

2. MLK Day 2. Groundhog day3. Super Bowl

4. Mardi Gras

Goal SettingHealthy Trends (Gym tax)

Personal Restaurant review…Canada: Family DayS. America: CarnivalChinese New Year

Our 12 month plan

March April

1. Tax time is coming! 1. April Fool’s Day

2. International Ask A Question day 2. Easter / Passover

3. St. Patricks Day 3. Tax y/e (UK)

4. Pancake Day 4. Earth Day

5. End of Q1 Check-in 5. Queen’s B’Day

Our 12 month plan

May June

1. May Day (UK) 1. Father’s Day2. Cinco de Mayo 2. Leave the office early day

3. Mother’s Day 3. Beach Rentals

4. Memorial Day

5. Make Your Dream come true day

6. Summer Kick-off

Our 12 month plan

July August

1. BBQ Tips 1. Aug Bank holiday

2. National Workaholics Day 2. Fishing/ Golf

3. Independence Day 3. Elvis Week

4. Summer contest / promo 4. Back to school5. Great links to articles/resources 5. Admit Your Happy Month

6. Pet safety Tips for fireworks 6. Student Rentals

7. Outdoor concerts

Our 12 month plan

September October

1. Start of Football Season 1. Halloween

2. Labor Day drink recipes 2. Fireworks safety

3. Int’l Enthusiasm week 3. Costume ideas

4. National Cheeseburger day 4.

5. Oktoberfest (yes, it’s in September in Germany!)

http://www.brownielocks.com: a great source of monthly, weekly and daily observances (traditional and wacky)

Our 12 month plan

November December

1. Thanksgiving / Gratitude 1. End of year review

2. 5 Tips for Holiday Sanity 2. Christmas

3. Guy Fawkes 3. Hanukkah

4. Black Friday 4. Winter Begins

5. Veterans Day – story of local hero 5. Holiday drinks6. Ugly sweaters

Check Google Doodles for ideas.

Our 12 month plan

• Birthdays of your customers their spouses and kids

• Anniversary of a purchase e.g. when they bought their new home, car, etc.

• Anniversary of YOUR business

• Other holidays of importance

• Dates special to your clients – e.g., 11/11

Book to read: JOE GIRARD – HOW TO SELL ANYTHING TO ANYBODY

What else?

• Think of 6 subjects you could talk about in your industry and write two interesting educational pieces for each of them.

• Examples: - Realtors can write about: How to buy low; how to sell

high(e.g. refurbishing, dressing etc)

- Web designers can talk about SEO, trends in technology….

• No good at writing? No problem – just go to www.elance.com, www.fiverr.com, or www.olark.com and have someone else write the pieces for you.

What to say?

• Now we’ll show you the basics of how to get these messages sent out regularly and to the right audience

Contactually Implementation

• Get a piece of paper out

• Join our Dedicated Facebook Support page

- www.facebook.com/groups/econtactuallybootcamp because that is where we will be posting resources, ideas, answering questions etc.

• Our email address for personal assistance: jason@ecobusinessacademy.com

• If you have not started a trial account with Contactually, you should go to: www.ecobusinessacademy.com/contactually

• All new Contactually subscribers who use our specific partnership link are eligible for 50% off all ECO Business Academy online programs

What to do right now

Everything Is Wrong!

Designed to get YOU results!