corp profile 2013 en

8/14/2019 Corp Profile 2013 En

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Corpo

2013.06HM

Honda Motor Co., Ltd.

2-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan

Tel: +81- (0)3-3 423-11 11 ht tp://www. honda.co .jp/


2/18

Wouldnt it be exciting if dream products really existed?

We can please many people if we create the products of t heir dreams!

At Hond a we take on challenges i n deve loping new prod ucts and

technologies while cherishing the dreams and passion of each

associate to create exciting and fun products that will bring joy to many people.

Dreams are the source of our courage and energy to meet every challenge

without fear of failure. Dreams are the major force that propels Honda.

Through The Power of Dreams, Honda will continue providing new joys to the world.

Pursuing and realizing

new dreams for people


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Sharing joys with people

around the world

Ever since the foundation of our company, Honda associates have been

demonstrating a challenging spirit, wanting to bring joy to people,

contribute to society with our technologies and create new products that

people have never seen anywhere in the world. With such a challenging

spirit, we have been consistently pursuing the development of

technologies that are useful to people in their daily lives and products

that please our customers.

In recent years, our business environment has been marked by significant

changes, including the transformation of the global economy and market

structure as well as acceleration of environmental initiatives on a global

basis. Facing such changes squarely, Honda has been strengthenin g and

optimizing its global business operations in order to deliver good

products with speed, affordability and low CO 2emissions to our

customers in every region around the world.

We will continue enhancing our unique corporate culture and pursue our

uninterrupted challenge to share joys with people around the worldthrough technologies, products and corporate activities unique to Honda.

June 2013

Takanobu Ito, President, CEO and Representative Director

UNI


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Positioning of Fundamental Beliefs, Company P

The Honda Philosophy consists of Fundamental Beliefs

Company Principle, and Management Policies. This philoso

company activities and sets the standard for the conduct

Driven by its dreams and reflecting its values, Honda will co

ers and communities around the world to strive to become

Respect for the Individual

Initiative

Initiative means not to be bound by preconceived ideas,

but to think creatively and act on your own initiative and

judgment, w hile unde rstandi ng that you mus t take

responsibility for the results of those actions.

EqualityEquality means to recognize and respect individual

differences in one another andtreat each other fairly.

Our company is committed to this principle and to creating

equal opportunities for each individual.

An indivi duals race, gend er, age, religion , national o rigin,

educational background, social or economic status has

no bearing on the individuals opportunities.

Trust

The relationship among associates at Honda should be

based on mutual trust. Trust is created by recognizing

each other as individuals, helping out where others are

deficient, accepting help where we are deficient,

sharing our knowledge, and making a sincere effort to

fulfill our responsibilities.

Honda Philosophy

The Thr ee Joys

The Joy of Buyi ng

The joy of buying is achieved through providing

products and services that exceed the needs and

expectations of each customer.

The Joy of Sell ing

The joy of selling occurs when those who areengaged in selling and servicing Honda products

develop relationships with a customer based on

mutual trust. Through this relationship, Honda

associates, dealers and distributors experience

pride and joy in satisfying the customer and in

representing Honda to the customer.

The Joy of Creat ing

The joy of creating occurs when Honda associates

and suppliers involved in the design, development,

engineering and manufacturing of Honda products

recognize a sense of joy in our customers and

dealers. The joy of creating occurs when quality

products exceed expectations and we experience

pride in a job well done.

Fundamental

Beliefs

Company Principle ( Mission Statement )

Management Policies

Proceed always with ambition and youthfulness.Respect sound theory, develop fresh ideas, and

make the most effective use of time.

Enjoy your work and encourage open communications

Maintaining a global viewpoint, we are dedicated to supp

highest quality, yet at a reasonable price for worldwide cu

Providing joys

new challenge

of dreams


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Contents


6/18

NC700X

1946 1958

09

After Wor ld War II , the use of auxiliary engin

making it easier for people to move around

of manufacturing for Honda. Ever since, Ho

fun of riding on two wheels, through such p

become the standard in commuter models,

unprecedented sports bike boom across Ja

bringing joy and satisfaction to people serv

To brin

the joy

of mobAuxiliary engine fo r bicycles (1946)

Motorc

Sh

Auxiliary engine for bicy cles

introduced (two years before

the establishment of Honda

Motor Co., Ltd.)

Super Cub

C100

released


7/18

LEAD125

CB500F / CB500X / CBR500RSUPER CUB Integra (European model) Click 12

Sh

With the vision of bringing the convenience and fun of a motorcycle to as many customers as

possible, Honda made an early start in the sales and production of motorcycles outside of Japan, and

then quickly expanded its international operations. Through its thorough pursuit of localization

including local procurement of parts and materials, Honda has successfully enhanced its product

quality and cost competitiveness. In recent years, the company has produced a variety of models in

Asia in it s quest for out stan ding per forma nce an d aff orda ble pri ces, a nd the n sold th ese mod els glob -

ally. As one example, the Kumamoto Factory in Japan and Honda operations in Thailand ha ve collabo-

rated to produce the CBR400R, CB400F and 400Xnew road sports models currently sold in Japan.

11

Honda motorcycles lineup

A larg e num

motorcycles

additional g

with its inn

top-notch u

road sports

unique indiv

The EV-neo electric scooter emits absolutely no C

running. Honda is making lease sales of this model to J

and has moved forward on a joint demonstration testing

communities and their governments using this model. tackling the challenge of achieving widespread use of ele

a form of clean mobility that can benefit people, cities an

Expanding our manufacturing network

across the world

Big fun

Bringing electric motorcycles c

most people


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1967 1973T360 mini

truck

released

N360 mini

passenger

car released

Civic w

CVCC

engine

release

13

CR-V

S500 (1963)

1963

We will redraw the map of automobile man

launched the T360 mini truck in 1963 to bec

the Japanese automotive market. A second

T360s footsteps to form a pair of vehicles e

engine and to make Hondas debut with a fu

in 1964, Honda took up the challenge of Forleading edge technology at the pinnacle of

has been filled with a challenging spirit for

nology development and manufacturing.

With our

automob

accepte

Automo

Sh


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N-ONE

In step with

expanded its

series mini-v

has proven p

modating a d

(also sold in

lative vehicle

To produce the new NSX equipped with a new hybrid s

efficiency and high power, Honda will build a plant in the

vehicle to customers around the world in the near future.

of advanced models are under development at Honda R&automobiles will always assert a presence that excit

continue to take on new challenges in car-making with cre

Embedded with unique technology, Honda hybrid models deliver both the fun of driving and

excellent environmental performance. To expand this effort and inspire more people to drive

Honda hybrid cars, we have enhanced our lineup globally with the launch of the new Accord

Hybrid sedan and the sporty CR-Z, followed by the Jazz Hybrid in Thailand. In 2012, cumulative

sales of Honda hybrid vehicles reached 1 million units worldwide. In the area of electric vehicles,

Honda started lease sales of the Fit EV for local governments and businesses in Japan.

S

Electric Vehicle Testing Program using Fit EVN BOX European Civic (U.K. model) Brio

15

Honda automobile lineup

Bringing fun-to-drive and environmentally-

responsible vehicles to more and more people

The new

Creating an excitement never

experienced before


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1959 2001H type engine

released

F150 tiller

released

HS1390i

hybrid

snowblow

released

1953

With thoughtful consideration for the many p

company founder Soichiro Honda started ou

bicycle. This desire to create things useful f

and serves as a pillar of support for the com

ucts business grew out of a vision to help p

light of the hard work endured by people in fengine for agricultural equipment launched i

ever-expanding set of products including ge

Power pr

Enrichi

everyd

techno

Graspa HRE330

17

H type engine

(to power agricultural equipment, 1953)

Sh


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Outboard eng

Tillers Generators

19

Residential-use solar cell module

Sh

Honda power products lineup

FJ500 small til ler production line (China)

HEM140PCB

Household gas engine cogeneration unit

Panch X F502

The Honda H

or liquefied p

utilizing the

with the add

to start up a

cies. Honda

LPG, attract

The gro

As cus tomer need s beco me eve r more diver se, Hon da con tinu es to re spond w ith a c reat ive su ite

of unique new products, such as the HRE330 and HRE370 home-use walk-behind electric lawn-

mowers (for Europe and Japan), and the Miimo 300 and Miimo 500 robotic lawnmowers (for

Europe). Honda also has been increasing local production in emerging markets, where demand

is on the rise for Honda power products to meet essential everyday needs. In China, Honda

became the first Japanese manufacture to begin local production of small tillers.

With cumulative worldwide production of more than

100 million units, Honda is helping to enhance the

daily way of life of people in more than 150 countries

Employing a thin film made

from a non-silicon compound

of copper, indium, gallium,

and selenium (CIGS),

Hondas solar cell is more

environmentally responsible

in the manufacturing process

as well as during use.

Among Hondas extensive lineup of

power products, tillers have been in

service the longest. Today,

a full range of models

stand ready to

accommodate a variety of

applications.

As a lea ding i nno

4-stroke outboar

Honda offers a w

of products desig

outstanding leve

dynamic and env

performance.

Honda generators a

used to meet a dive

range of needs, suc

outdoor recreation

as an emergency po

source during powe

outages.


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1986E0

1989P1

1996P2

ASIMO

21

Long-awaited evolution

to a full-fledged

humanoid robot

with arms and a torso

Worlds first a

walking huma

incorporating

mechanisms

UNI-CUB

Capitalizing on

come up with a

direction the ri

side-to-side, a

for use in any w

inside facilities

Honda is researching and developing the Walking Assist Devi

stride and rhythm of walking by assisting thigh movement whe

from the ground and extends forward through a motor located

device. Hondas original thin motor and control system helpewhose potential usefulness in walking rehabilitation programs i

Expandthis ve

Offering a comfortable assist whic

a longer stride for easier walking

Technology is a means of serving people. Honda has for years conducted R&D on humanoid

robots, as represented by ASIMO, to realize the dream to be useful to people and to help enrich

their daily lives. Honda has now established a collective name, Honda Robotics, to represent all

of its robotics technologies and product applications created through its R&D on humanoid

robots. Striving to bring out the next generation of mobility, Honda will proactively carry on its

robotics research and development.

Hondas study of human beings

leads to new technologies which

support peoples daily lives

1986SinceRobotics

development

Walking capability

achieved by alternating

the forward movement

of each leg


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23

1986 1997 2003

Research

begins on light

aircraft and

engine

First concept

sketch of

HondaJet

created

First flight

HondaJet

experiment

aircraft

1986SinceAircraft

development

HondaJet

HF120 turbofan engine

Conventional bus

HondaJet has go

thorough experim

ments in aerodyna

than conventiona

space, making pos

In October 2012, the final assembly of first HondaJe

started in earnest at the production plant adjoining

Company headquarters. The production line adopts

edge technologies to achieve high levels of qualitincluding IT systems that make use of portable tablet

bly process control.

Over-the

conventio

Production of the first HondaJe

customer aircraft begins

Taking personal mobility to the skies: This dream, cherished since Hondas founding, is about to

become a reality with the HondaJet, which will revolutionize the world of light business jets. Work-

ing toward the vision of creating an aircraft that never existed before, one worthy of H onda, the

development team started with a total rethinking of conventional aircraft design, tackling R&D

challenges through one-of-a-kind technology. Honda is making steady progress toward delivery

of customer aircraft.

Changing the world of

flying with original

technology and ideas


14/18

25

Based on the concept of creating Satoyama (managed woodlands or grasslands near human habitats) where people proactively manage nature while giving

maximum consideration to surrounding areas and natural environment, Honda created a biotope within the property of the Yorii Plant of Sayama Factory, an area

where plants and animals now live. A green corridor of ecolog ical networks connects the Yorii Plant and Ogawa Plant which are located a few kilometers away.

Realizing the

of mobility an

society where pe

Traffic safety c ourse for pr eschoo lers and grade s chooler s

Through mobility, new encounters and cult

enjoyable. Automobiles and motorcycles are

places, but Honda believes that such happin

environment or by hurting someone. In its wis

can genuinely feel at ease and freely move w

environmental and safety initiatives.

Through this global environmental symbol, Hon da wants to

pass on the joy and freedom of mobility to th e next

generation (for our children), therefore, the company want

to realize a sustainable society where people can enjoy life

(blue skies). This slogan continues to repr esent Hondas

passion toward its environmental commitment which has

not wavered and will remain resolute in the future.

Environment


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27

Traffic Educati on Cent er (Jap an)

A Safet y Map f or per sonal co mputer s

The HSHS consists of such units as a household gas-engine cogeneration unit, a hot-water supply system, and solar cell

modules. By efficiently managing household energy supply and demand, the system reduces household CO 2emissions and

provides a backup supply of electricity so that each home can be self-sufficient when a power outrage or disaster strikes.

The Honda Environment Statement:

Developing technologies to

prevent collisions and injuries

Developing s

Our wish to leave

blue skies for our children

Aiming to ensure

safety for everyo

who shares the ro

Making the energy-independent home a realityCould we not only create vehicles but also find ways to more efficiently

use their energy for other purposes? This idea eventually led to the

Honda Smart Home System (HSHS) and its demonstration testing. To

combine new technologies with Hondas wide-ranging products featur-

ing electromotive mobility and energy generation, Honda is now

researching ways to make the energy-independent home a reality.

Taking a people-fir

person and prac

riding/driving since

and Traffic Educat

supports local instr

In 2003, Honda developed the worlds first Collis

System (CMBS) and seatbelt E-Pretensioners that ret

pation of a collision in order to mitigate the potential

oping advanced technologies for preventing accident

Promoting s

In pursuit of the vision o

work together in achiev

undertaken the new Safe

Hondas Internavi service

accidents happen as we

As a responsible member of society whose task

lies in the preservation of t he global environment,

the company will make every effort to contribute

to human health and the preservation of the

global environment in each phase of its

corporate activity. Only in this way will we be

able to count on a successful future not only for

our company, but for the entire world.


16/18

There are precious things and values in life that Honda wants to pass on to the next generatio n, including

abundant nature, the fun of envisioning dreams and creating things, and a safe mobile society. Based on

its corporate principles, Honda has long cherished its extensive ties to local communities through corpo-

rate citizenship activities and will continue a wide range of activities i n collaboration with local residents.

29

Honda has conducted the Honda Beach Clean-up Project by using a Beach Cleaner uniquely developed by Honda in hopes that future

generations of beachgoers will be able to enjoy the pleasures of walking barefoot in the sand. Since 2006, project participants have

cleaned more than 100 beaches throughout Japan. At beaches in Miyagi Prefecture, an area hit by the Great East Japan Earthquake

of 2011, participants have repeatedly turned out to assist the efforts for restoring the sandy beaches to their pre-disaster state.

Nature Wagon

Supporting reconstruction effo

keeping disaster-affected areas

Honda philanthropy: Basic principles

Promotin

through

Nature Wagon inatural objects

community cent

the importance

wood and stone

As a company, Honda proact ively suppor ts volunteer ac tivitie

associates on their own initiative in disaster-affected areas

stricken by the Great East Japan Earthquake. One example is

Project to deliver Mashiko-yaki tableware, a noted product of

people still living in temporary housing and other assistance

Building a society where everyone

can pursue their dreams

As a company with a global viewpoint, we are dedica

around the world through our products and technolo

As a good corporate citizen, we will deepen our com

We will contribute to the nurturing of a society where

socially responsible activities.

Together for Tomorrow

This symbol captures the Honda philanthropy approach of striving to create

communities that can realize dreams by working together.


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31

Giving everyone a chance to create, pa

Applying tec

racing to aut

Unless we compete in refined through its stiffes

has competed in races ar

(MotoGP) series and the

for automobiles. In 2015

Since 1981, Honda has hosted the Honda Econopowe

Japan, which has turned into a popular event where

limits of fuel efficiency by showing how far their handcr

one liter of gasoline. Since 2010, when the name of t

Honda Eco Mileage Challenge, the competition has countries, including Thailand, China and Vietnam. Hond

a broad array of events offering everyone a chance to pa

Dedicated to pro

Honda opened Suzuka Circuit ment of motorsports through

people through a wide range o

The challenge goes on for progress

in technology and for people

We will be the world leader in technology. In 1959, a little known manufacturer participated for the

first time in the Isle of Man TT Races, at the time the worlds top motorcycle competition. That manu-facturer, Honda of course, captured its first World Grand Prix victory in 1961. Honda next set its

sights on car racing, capturing its first victory in 1965 at the pinnacle event of Formula One Grand

Prix racing with only 11 races under its belt. Since then, Honda has pursued numerous racing chal-

lenges, with the intent of developing truly innovative technologies and cultivating excellent engi-

neers through the process. Honda will continue tackling challenges on uncharted waters while keep-

ing its dreams and initiatives high, as motorsports are the origin of Hondas challenging spirit.

MotoGP (2013 Grand Prix of the Americas)

World Touring Car Championship (2013 Morocco)

World Championship Round12 Grand Prixof JAPAN(1963 at Suzuka Circuit)


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33

http://world.honda.c

Honda corporate information is published online at

Company name:

Head office:

Tel:

Established:

President, CEO &RepresentativeDirector:

Capital:

Honda Motor Co., Ltd.

2-1-1 Minami-Aoyama, Minato-ku

Tokyo 107-8556, Japan

+81-(0)3-3423-1111 (main)

September 1948

Takanobu Ito

86 billion yen (as of March 31, 2013)

Productionoperations




R&Dcenters

R&Doperations

R&Doperations

R&Doperation

Tochigi Factory

Saitama Factory

Hamamatsu Factory

Suzuka Factory

Kumamoto Factory

Honda R&D Co., Ltd.

Motorcycle R&D Center

Automobile R&D Center

Power Products R&D Center

Aircraft Engine R&D Center

Fundamental Technology Research Center

Honda Research Institute Japan Co., Ltd.

Honda Engineering Co., Ltd.

Honda Access Corporation

Honda of the U.K. Manufacturing Ltd.

Honda France Manufacturing S.A.S.

Honda Italia Industriale S.p.A.

Honda Turkiye A.S.

Honda Manufacturing (Nigeria) Ltd.

Honda R&D Europe (U.K.) Ltd.

Honda R&D Europe (Deutschland) GmbH

Honda R&D Europe (Italia) S.r.l.

Honda Research Institute Europe GmbH

Thai Honda Manufacturing Co., Ltd.

Honda Automobile (Thailand) Co., Ltd.

P.T. Astra Honda Motor

P.T. Honda Prospect Motor

Honda Cars Philippines Inc.

Honda Philippines Inc.

Honda Malaysia Sdn. Bhd.

Boon Siew Honda Sdn. Bhd.

Honda Vietnam Co., Ltd.Honda Siel Power Products Ltd.

Honda Cars India Ltd.

Honda Motorcycle and Scooter India (Private) Ltd.

Atlas Honda Ltd.

Honda Atlas Cars (Pakistan) Ltd.

Honda Taiwan Motor Co., Ltd.

Honda Australia M. & P.E. Pty. Ltd.

Honda R&D Southeast Asia Co., Ltd.

Honda R&D Asia Pacific Co., Ltd.

Honda R&D (India) Private Limited

PT Honda R&D Indonesia

Regional headquarters

Honda Motor (China) Investment Co., Ltd.

Wuyang-Honda Motors (Guangzhou) Co., Ltd.

Sundiro Honda Motorcycle Co., Ltd.

Guangqi Honda Automobile Co., Ltd.

Dongfeng Honda Automobile Co., Ltd.

Regional headquarters

Honda Motor Europe Ltd. (U.K.)

Honda Motor Co., Ltd.Japan

China

Europe,Middle East and Africa

Asia and OceaniaRegional headquarters

Asian Honda Motor Co., Ltd. (Thailand)

Honda Automobile (China) Co., Ltd.

Honda Mindong Generator Co., Ltd.

Jialing-Honda Motors Co., Ltd.

Honda Motorcycle R&D China Co., Ltd.

Across borders to customers

around the world

corp profile 2013 en

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