BY- SAURI PRASAD

PATRASec.-A,MBA

DMS-SOM

A Communications Model

What is “Culture”? Good Cross-Cultural Communicators

High-Context Cultures

Low-Context Cultures

Channel

Sender Message Audience

Feedback

Context

Channel

Sender Message Audience

Feedback

Provides patterns of acceptable behavior & beliefs.

May be based on….NationalityRace and ReligionHistorical Roots…All of the Above

Aware values & behaviors not always “right.”

Flexible & open to change.

Sensitive to verbal & nonverbal behavior.

Aware of values, beliefs, practices of other cultures.

Sensitive to differences within cultures.

HIGH CONTEXT Vs LOW CONTEXT

Infer information from message context, rather than from content.

Prefer indirectness, politeness & ambiguity.

Convey little information explicitly.

Rely heavily on nonverbal signs.

Asian Latin American Middle Eastern

Rely more on content rather than on context. Explicitly spell out information.

Value directness. See indirectness as manipulative.

Value written word more than oral statements.

European Scandinavian North American

Japan China

India Mexico