december 2014 marketing meeting

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Page 1: December 2014 Marketing Meeting

December 16, 2014

December Marketing

Community Meeting

Page 2: December 2014 Marketing Meeting

2

Agenda

Vancouver Summit Update

Industry Events and OpenStack Days

o Plan Review and Providing Feedback

o Details for OpenStack Pavilions at 1H15 Events

o Calls for Papers

Slides and Replay

Page 3: December 2014 Marketing Meeting

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Vancouver Summit Update

May 18-22, 2015

Vancouver Convention Center

The following information will be published at

openstack.org/summit by December 22:

• Sponsorship Prospectus

• Discount hotel room blocks at eight hotels located within walking distance

to the convention center

• Visa invitation letter form

• Summit FAQ page

The executable electronic sponsorship contract will be made available for

signature at 11:00am CT on January 28, 2015.

All of this information will also be announced on the marketing mailing

list. Please direct all summit questions to [email protected].

Page 4: December 2014 Marketing Meeting

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2015 Industry Event Target Audiences

The event plan reflects these audiences:

• Enterprises and Gov’t: C-level, IT Management, Architects,

Developers

• Service Providers

• Open Source Developers

• Community and Potential Ecosystem Members

• Application Developers and Tool Companies

o Targeting second half events with recommendations from the new

application ecosystem working group

• Telcos

o Requesting input from new Telco working group

Page 5: December 2014 Marketing Meeting

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2015 Global Events Calendar – Draft for Input

On Marketing Wiki at http://bit.ly/1zXYkte - let’s review it now

• Open to and editable by the public

• Provide your input on industry events! See Instructions tab to

o Tell us your firm is attending, sponsoring or exhibiting (update column G)

o Provide feedback or new ideas on events (update column H)

o Add vendor-independent industry events to the calendar (insert row by date, and complete all columns)

• Let us know your firm is participating in an OpenStack Day by adding your company name and contact info in column H

• If interested in holding an OpenStack Day in your region, please send an email to [email protected]

Page 6: December 2014 Marketing Meeting

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Cloud Expo Europe Participation Details

March 11-12 in London, England, UK

OpenStack has a section in the Open Cloud & Developer Park

Space for 3 or more companies to participate. Package includes:• Kiosk

o Plasma screen

o Back wall panel carrying partner logo and messaging

o Electricity and lighting

• Slot in Open Cloud & Developer Park Presentation Circle:o 20 minute presentation session, self-led

o You can scan your leads to your session

• Marketing campaign:o Logo to appear on:

Promotional e-mails

Website homepage

Company name and profile in the show guide

o Personalized promotions provided

o Nominate 20 contacts for VIP telemarketing on your behalf

• Cost: 4500 GBP per participating company

• Canonical confirmed, many others interested

• Email

[email protected] if interested, by January 31, 2015

Page 7: December 2014 Marketing Meeting

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Connect 2015 Participation Details

April 21-22, 2015 in Melbourne, Victoria, AU

OpenStack Forum on April 21, Expo April 22. Package includes:

• Silver sponsorship/branding

• Informative/topical speaking spot on OpenStack Forum agenda

o 9am-5:30pm event on Day 1

• Counter in OpenStack Pavilion on Day 2

o In front or front side of Hall

o Counter and branding graphics.

o Wireless Internet included

o A/V, lead scanners will be extra

• A 25 minute presentation in the CONNECT ICT theater on the expo floor

• 1 full conference pass

• $8,000-10,000 AU + VAT (limited to 8, cost goes down with more

participants

• Aptira, Rackspace, Red Hat confirmed; others interested.

• Email [email protected] if committed, by January 31, 2015.

Page 8: December 2014 Marketing Meeting

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Calls for Papers (1)

• Slots may be available for Linux Conference Australasia

(LCA)

o January 13, 2015 in Auckland, New Zealand

o https://docs.google.com/forms/d/1pNXwmw8iwNFRTp_yZq0yVvyA6_KRyrp-hU9PITJCqNs/viewform

• FOSDEM

o January 31- February 2, 2015 in Brussels, Belgium

o Accepting submissions for stands, lightning talks and talks in developer rooms

o https://fosdem.org/2015/news/2014-09-19-call-for-participation-part-two/

Page 9: December 2014 Marketing Meeting

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Calls for Papers (2)

• Cloud Expo Europe

o March 11-12, 2015

o OpenStack has two on-expo-floor theater slots for community speakers to represent the Foundation

o Contact [email protected] if interested, by January 31, 2015

• Interop

o April 27-May 1, 2015 in Las Vegas, NV

o Asking for ecosystem input on sponsored (e.g. paid) sessions or vendor tech panels

o Contact [email protected] if interested, by January 31, 2015

Page 10: December 2014 Marketing Meeting

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Calls for Papers (3)

• SDN & NFV Cloud Expo Europe

o April 29, 2015 in London, England, UK

o OpenStack is offered a theater speaking slot

o Contact [email protected] if interested, by January 31, 2015

o In addition, see proposed agenda/topics then contact Ruki Rehman at [email protected]

• CeBIT AU

o May 5-7, 2015 in Sydney, NSW, Australia

o OpenStack track under development; Chris Kemp keynoting and speaking in track

o Contact Charlie Hamer at [email protected]

Page 11: December 2014 Marketing Meeting

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Calls for Papers (4)

• Cloud Expo East, DevOps Summit, Big Data Expo, IoT

Expo, SDDC Expo (all co-located, different tracks)

o June 9-11, 2015 in New York City, NY

o Deadline December 31, 2015

o http://www.cloudcomputingexpo.com/general/papers2015east.htm

• Gigaom Structure North America

o June 17-18, 2015 in San Francisco, CA

o Deadline March 20, 2015

o https://events.gigaom.com/structure-2015/speakers/speaker-proposal/

Page 12: December 2014 Marketing Meeting

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Calls for Papers (5)

• DevNation

o June 21-25, 2015 in Boston,MA

o Open thru January 7, 2015

o https://rhs2015.smarteventscloud.com/portal/cfp/cfpLogin.ww

• Cloud World Forum Europe

o June 24-25, 2015 in London, England, UK

o No deadline listed

o http://cloudwf.com/speaking-enquiry-2015/

Page 13: December 2014 Marketing Meeting

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Calls for Papers (6)

• OSCON

o July 20-24, 2015 in Portland, OR

o Deadline February 2, 2015

o http://www.oscon.com/open-source-2015/public/cfp/360o deadline listed

• CloudOpen North America (co-located with LinuxCon)

o August 17-19, 2015 in Seattle, WA

o Open thru May 1, 2015

o http://events.linuxfoundation.org/events/cloudopen-north-america/program/cfp

Page 14: December 2014 Marketing Meeting

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Calls for Papers (7)

• CloudOpen Europe

o October 5-7, 2015 in Dublin, Ireland

o Deadline June 17, 2015

o http://events.linuxfoundation.org/events/cloudopen-europe/program/cfp

• USENIX LISA

o November 8-13, 2015 in Washington, DC

o Deadline April 17, 2015

o https://www.usenix.org/conference/lisa15/call-for-participation AND https://www.usenix.org/conference/lisa15/call-for-participation/papers-posters

Page 15: December 2014 Marketing Meeting

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Calls for Papers (8)

• Supercomputing 15

o November 15-20, 2015 in Austin, TX

o Deadline for full and half day workshops February 7, 2015

More info at http://sc15.supercomputing.org/program/workshops.

o Deadline for technical program February 16, 2015

More info at http://sc15.supercomputing.org/conference-program/technical-program.

o All submissions (not yet open): https://submissions.supercomputing.org/

Page 16: December 2014 Marketing Meeting

Thank you!

Replay and slides available on marketing wiki:

https://wiki.openstack.org/wiki/Governance/Fou

ndation/Marketing