Download - 如何運用創新與創意開創新事業 04 Creating Value
CREATING VALUE
What is Value?
Value
Relative worth, merit, or importance
Value is that quality of anything which renders it desirable or useful.
Dictionary.com
3 to conclude all
For human, these values are all we need.
Life Love Time
Feeling
Love includes…
EmotionDesire
A business model describes the rationale of how an organization
creates, delivers, and capturesvalue.
Value?
Sells Video Game and Console
Miyamoto and Iwata
What People buy:
Fun
Each Nintendo Employee Generates $1.6 Million In Profit
Google employees "only" manage $626,000
Sells photo films & papers
What People buy:
Memory
2009, Kodak posted a $137 million fourth-quarter loss and
announced plans to cut 4,500 jobs
Sells shoes & sportwear
What People buy:
The Hope of Better Athletic Performance
Sells Coffee
What People buy:
Atomosphere:Space, Smell, Music
and Adult indulgence
Pinterest 把自己的定義為
「幫助人們發現他們熱愛的事物,並讓這些事物走進人們的現實生活。」
當時僅有 1 位工程師,
Price < = Value
A business model describes the rationale of how an organization
creates, delivers, and capturesvalue.