Download - Undergrad Presentation.Key
UndergraduatesKatie Carcamo, Christine Limperis, Jonathan Nelson and Brittany Moss
Logistics
Strategic communication conference in Portland, Ore.
The event is to be held during the 2008-2009
academic year
A conference with maximum benefits for undergraduates, faculty and industry professionals
$25,000 overflow in the public relations
department
Money must be used to benefit the PR sequence
Conference brings prestige the SOJC PR
department
Methods
Survey- Surveymonkey.com- 21 questions- Distributed through E-mail and Facebook.com
Survey-172 respondentsMajors included:- journalism- communications - business
Focus group - Applied themes from survey to
discuss in-depth themes
Focus group-Five attendees
Majors included:- public relations
- advertising- marketing
Data
Attendance for a Portland Conference
18%
30%29%
15%
9%
Very LikelyLikelyUnsureUnlikelyVery Unlikely
Ideal length of a conference
20%
46%
31%
4%
Half-dayOne-dayTwo-daysThree-days
Ideal time of the week
28%
73%
WeekdaysWeekends
Student Incentives
94%
6%
YesNo
Networking with Industry Professionals
56%36%
5%
2%
1%
Very InterestedInterestedUnsureUninterestedVery Uninterested
Recommendations
Hold the event during winter term
Plan a two-day weekend conference
Start the conference in the mid-morning
Organize student-incentive packages
Provide interactive workshops
Various networking opportunities
Schedule one or more keynote speakers
Advertise through various mediums
Questions?