elearning for marketing agencies
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eLearning
Marketing Agencies
by
for

Most people think that marke.ng is superfluous and that “if you build a
product, customers will come”.
— —$
—

Unless you market your product correctly, it’s near impossible that
it will succeed.

Marke<ng agencies are not much different from any other company. They too need to
cover the same basic needs.

LET’S GO THROUGH THEM

1Employee orienta<on

If your agency hires new people frequently, automa.ng employee orienta.on is one of the best investments you can do.

You can organize your orienta<on material in:
lessons
videos
wikipedia ar.cles
presenta.ons
W

Also, the LMS system helps you track orienta<on course aFendance
and comple<on status.

2Employee training

New or old hires both need training, including frequent re-‐training as marke<ng techniques change.

The eLearning solu<on helps to train your employees at their own pace and with no
business disrup.ons.

Also your agency reduces costs of training by fixed purchase or
subscrip<on, whether it involves 10 or 10.000 employees.
0.001

Update all your courses online, re-‐use and expand content as you see fit and share them between
different departments.

3Knowledge reten<on

What happens to the knowledge of your crucial employees if they:
re.re get firedquit

An eLearning solu<on can help you store all this informa.on in a
formalized and easily accessible way.

You not only get a document library, but you can also use all this informa<on to train new employees or teach exis.ng
employees.

These are a few basic reasons why a marke<ng agency should look into e-‐
learning solu<ons.

It will improve your company’s organiza.on and regulate the
process.

Train people. BeGer.
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