Fahed Moubarak – Regional Sales Director / Maddict International

2014من سبتمبر 13

Mobile Advertising – Best Practices

Agenda

Mobile Advertising – Insights figures.Current Trends

Ad Spent per Industry and Objective. Success stories. What is a successful Campaign?

Creative Possibilities.   Rich media success stories.

Worldwide figures

Global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion.

2013 2014 201705

1015202530354045

13.1 billion USD

Billion USD

Global mobile advertising spending

18 billion USD

41.9 billion USD

Smartphone Penetration in GCC

November 2013, Ericsson Mobility Report 7

Bahrain

Saudi Arabia

Oman

Kuwait

UAE

Qatar

47%

60%

65%

69%

73%

76%

Mobile Ads Effectiveness

We Are Social, Social, Digital & Mobile Around The World (January 2014)

Post Click Action

Viewership

All the time36%

Most of the time32%

Sometimes16%

Rarely12%

Never4%

Current Trends in The Region

Spent per Industry

Automotive48%

Telecom10%

Banking16%

Electronics8%

Food and Beverages8%

Hotels1%

Apparel4%

Movies3%

Misc2%

*On Maddict’s network during 2013 and 2014

Spent per Objective Rich Media

11%Click To Video

3%

Click To Download3%

Brand Awareness31%

Lead Generation50%

*On Maddict’s network during 2013 and 2014

Success Stories

Automotive – Lead Generation

*Stats taken from Maddict’s campaigns during 2013/2014

44%

32%

18%

1% 5%

KSAUAEKuwaitJordan GCC

CTR per Country

Avg CPL per Country

Distribution per Country

Lead Generation – User Journey

Source: Maddict Premium Network

Banner Landing page Thank you note

Click to Download Campaigns

With Maddict’s SDK Integrated in the app, we were able to decrease the CPI to 1$ in KSA

The Secret Recipe…

* If Conversion is not possible, Decrease the CTR to an average of 1%

Effective and Smart Conversion Tracking*

Creative and

banners / Ad unit format

Incentivize the end user

High Reach

Premium Content and

Content Targeting

Performance Measurement

Key Performance Indicators

CTR that lead to cost per clickNumber of Leads: CPLInstalls (CPI)Calls ( CPA)CPE (Engagement at the end user asset)Completion rate video

Rich Media Engagement

Success Story - Rani Float 2013

88% of users who failed to finish, played again.

8% of users played more than once just for the fun of it.

12% of users who clicked on the ad played the game.

42%

30%

16%

9%5%

Failed to Finish

Failed_Play Again

Successfully Played the Game

Thanks_Play again

Watch the Video

Rani Rich Media Execution – Screenshots

Success Story – One and Only 2014The campaign was running on Maddict’s premium network particularly on News, Business and Finance Channels.

2%

54%25%

19%Email Us

Start

Suite Dreams

Summer Offer

Avg CPL Avg CPE Engagement RateKSA $132.04 $6.65 9%UAE $212.26 $6.87 8.50%Kuwait $155 $6.44 9.04%

The campaign was running on Maddict’s premium network particularly the News, Business, and Finance channels

O&O Rich Media Execution - Screenshots

Source: Maddict Premium Network

Success Story - Tic Tac 2014

35%

28%

19%

8%9% Failed to Finish

Failed_Play Again

Successfully Played the Game

Thanks_Play again

Shared it on SM

Avg CPL Avg CPE Engagement RateTunisia $7.04 $3.00 21.14%Lebanon $3.57 $1.67 35%

UAE $7.76 $4.58 27.21%Kuwait $10.24 $4.40 16.25%

Tic Tac Rich Media Execution – Screenshots

* لـــكم شــــــكرًا

Thank You