google analytics 網站分析: 學習心得分享

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Post on 11-Aug-2014

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F2E Developers Party

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  • Bob Chao / bobchao@gmail.com
  • BobChao : Mozillian, Creative Commoner PM@KKTIX | @COSCUP 1/4 blog.bobchao.net
  • GA
  • ...
  • ~ Web Analysts Party ~
  • Funnel Steps
  • Landing Page Yahoo Facebook
  • in-app, GA URL Builder Browser Tools Snip-n-Tag
  • Google Analytics
  • Account Property Property View View ViewView
  • Account Google Account Account
  • Property APP Property Account Property Tracking ID (UA-XXXXXX-XX)
  • View PropertyApp lter
  • filter URL
  • filter URL 1: / 2: /
  • filter
  • filter 1: 2:
  • View GA lter lter View
  • ga('send', 'event', 'outgoing', 'download', 'firefox'); ga('send', 'event', 'download', 'firefox', 'windows');
  • ga('send', event', 'button', 'click', 'nav buttons', 4 );
  • ga('send', event', 'button', 'click', 'nav buttons', 4 );
  • ga('send', event', 'button', 'click', 'nav buttons', 4 ); Category
  • ga('send', event', 'button', 'click', 'nav buttons', 4 ); Action
  • ga('send', event', 'button', 'click', 'nav buttons', 4 ); Label (Optional)
  • ga('send', event', 'button', 'click', 'nav buttons', 4 ); Value OptionalGA
  • ...
  • ga('send', 'event', 'movie', 'play', 'Back to the Future');
  • ga('send', 'event', 'outgoing', 'download', 'firefox'); ga('send', 'event', 'download', 'firefox', 'windows');
  • A/B Test
  • DOTCH?
  • Experiments
  • GA
  • Bounce Rate /
  • Question? Bob Chao / bobchao@gmail.com