Did You Know?

43%7%

7+ hours a day

1-2 hours a day

How Important are Mobile Phones to 15 year olds?

By Omar Maayah, Madeline Ky and Chelsea Manansala

Our Approach

� project timeline

� brainstormed

� conducted research

� storyboarded

� analysed data & created insights

� collated and rehearsed

Understanding the Market

Of Australians own a smartphone

Of Australians own a mobile device

SOURCE: http://www.campaignbrief.com/2013/10/our-digital-nation-australia-o.html Mobile phone ownership

97% 89%

49% Own an 25%

7% 5%

Own a

Own a Own a

ALL OTHER BRANDS WERE LESS THAN 5%

SOURCE: http://www.hapticgeneration.com.au/survey-tells-us-how-australians-use-smartphones-and-tablets/ Mobile phone ownership

Understanding the DemoGraphic

42%IOS

58%Android

vs

SOURCE: PRIMARY RESEARCH: https://docs.google.com/spreadsheets/d/1uWk8rlDSnCrXMdgdpbFl32G6TG3hb2NVCQC-JfJOdYM/edit?usp=forms_web_l#gid=1115030770 Mobile phone ownership

User Journey

Waking up

On the way to school

During Class

Recess/Lunch/Break

After school

SOURCE: PRIMARY RESEARCH. POINTS IN A DAY PHONE IS USED

Music

Snapchat

Facebook

Instagram

Games

SOURCE: PRIMARY RESEARCH. MOST USED APPS

7.5 to 12.5 hours Daily

According to 43% of our surveyed teens, the total Phone Time:

SOURCE: PRIMARY RESEARCH. Total Phone time

Conclusion

1Teens are using their phones for the majority of the day

Potential future target market for Google.

conclusion

Teens are using their phones to research in class

conclusion

More options for split screens/ multitasking

2

3Most teens don’t choose their platform - parents do

Target platform to the parents but with features that are transferrable to teens

conclusion

Our dream phone would...

Invention➔ be accessible

➔ be a health-friendly phone

➔ have an extended battery life

➔ link with a house

360° VIDEO

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