The War on Small Business:Fighting Back Through Education

Alfredo OrtizPresident and CEO

Job Creators Network

27

“I'm supporting this organization. I think it has better

odds of success than other efforts I've seen for

promoting free enterprise. Also I never thought in my

lifetime, private industry would have found itself in

the defensive position it's in today.”

— Michael Mansfield, CEO Mansfield Oil

Who We Are

Co-founded by entrepreneurs like The Home Depot co-founder Bernie Marcus, we help job creators across the country to inform and inspire their employees.

Our goal is to help job creators educate America’s hard working people on how government policy impacts their pocketbooks and livelihoods.

We are the voice of America’s makers, thinkers and doers that has been lost in the debate locally and across our nation.

28

OUR MISSIONInvolve employers in

defending free enterprise

Inform employees how bad

government policies

hurt good people

Inspire and motivate employees to

become more educated citizens

29

Getting the Message Out

Media CEOs

Represent different

industry areas

(Fortune 1000,

1000+ Employees)

Audiences:

Media & Public

Employees

E2ECEOs

E2E

CEOs

(<1000 Employees)

Audiences:

Employees whose

employers have

agreed to E2E

Social

Media

(>1000 Employees)

Audiences:

General public

within targeted

states

Air Ground Internet

Three Legged Stool Strategy

30

JCN CEOs Getting the

Message Out

Job Creators Network CEOs Dough Haugh, Carlos Gazitua and

Stephen Bienko talk to Fox Business Network about December's jobs

numbers and what really matters to job creators across the country.

Job Creators Network CEOs Heidi Ganahl, Laura Kozelouzek, and Adam Robinson, discuss the

November jobs report on Fox Business' "Closing Bell."

31

Developing Relevant and Targeted E2E Content by Industry

HealthcareRichard Jackson

Jackson Healthcare

HospitalityMike Leven

GA Aquarium

RetailBernie Marcus

The Home Depot

EnergyDough Haugh

Mansfield Energy

TechnologyBiju Kulathakal

Redbox

Content will show how issues such as minimum wage, NLRB, ACA impact specific industry, jobs and employees

Financial Services

Steven LangmanRhone Group

InsuranceSteven Bonner

Cancer Treatment Centers of America

RestaurantsAndy PuzderCKE/Hardees

FranchiseShelley Sun

Bright Star CareManufacturing

Education: Robert Luddy, Captive Aire

Education: Robert Luddy, Captive Aire

32

E2E Program

33

E2E Issue Areas

Taxes

Government

Overreach Healthcare Energy

Civic and

Economic Literacy

Debt & Deficit Education

34

E2E Tools

Dedicated employee website

Townhall scripts

Videos

Snapshotz

Workplace posters

Social media (Facebook, Twitter, LinkedIn)

Offline – Printables

Spanish Translation

RELATABLE, UNDERSTANDABLE, ACTIONABLE

35

Information Station 3.0

36

Kitchen Table Economics:

New look on InformationStation.org

Blog Posts- “News You Can Use”

that provides practical information

and resources

Kitchen Table Economics

37

Snapshotz

38

Videos

39

E2E Proof of Concept

Scott Verner, president & CEO, allowed JCN to poll nearly 300

employees.

The employees were asked their opinions regarding the

Affordable Care Act and other economic issues.

Polling was done anonymously through 3rd Party Research

House Equation Research and Illumina Insights and Strategy.

41

A baseline poll was conducted in the summer, before employees

were exposed to E2E content.

A final poll was conducted in early November, after roughly half of

the survey respondents had been exposed to E2E content.

MOVING THE DIAL: Respondents in the final survey who had been

exposed to E2E content demonstrated a substantial shift in their

opinions over a wide range of issues.

E2E Proof of Concept

42

E2E: Content Value

The content was rated both “interesting” and “informative”.

43

E2E: Moving the Dial and

Changing Attitude

Agree: American families spend less

on energy bills because we can tap

domestic coal, oil and natural gas

resources ...

44

E2E: Moving the Dial

A large majority of employees surveyed voted in Nov 4 mid term election (total turnout for all Florida voters that day was reportedly just 43 percent)…

45

E2E: Moving the Dial

Of those who did vote in the mid term election, more than one in four reported JCN E2E materials influenced how they voted…

46

E2E: Future Employer

Proof of Concept

Mansfield Oil 600 employees – Will replicate the professional survey and

methods used for NIPRO.

Employees will be surveyed before program begins to gain a

“baseline” understanding of their views and knowledge.

President Dough Haugh will conduct initial town hall for all 600

employees on Feb 27.

Employees will receive survey and then be exposed to JCN

materials, replicating what occurred with NIPRO, with final

survey to measure change of attitude.

47

Notable and New JCN Member

Companies

Employers currently on track to implement E2E include…

Las Vegas Sands: Will implement E2E program at Las Vegas and Pennsylvania locations.

Jackson Healthcare: 75 corporate employees. Will conduct their own internal survey both after a CEO town hall and then following exposure to JCN materials. Results will be shared with JCN.

White Castle: Privately held, corporate owned stores. Developing implementation plan. Launch date 4/1/15.

CKE – Hardees: Implementing E2E at corporate headquarters. CEO Andy Puzder will encourage franchisees in key states to implement.

48

Coalition Partners

Advancing E2E

Over 50 key industry and demographic

associations aggressively partnering with JCN to

push out E2E content

to members.

Over 2.3 million member contacts with potential

employee reach of nearly 60MM

Strong partnerships with associations leads to

strong pipeline for future E2E companies through

CEO contacts and referrals

49

Coalitions Will Support E2E Efforts Targeting Key Demos

JCN continues to build bridges with specialized business groups connected to Hispanic, Women and Entrepreneur organizations.

50

National Women’s Coalition

Co-Chairs: Carly Fiorina and Heidi Ganahl

With: Dawn Sweeney, President National Restaurant Association

Women owned business make up the fastest growing segment of the American economy

JCN's National Women's Coalition (NWC) focuses on giving an added voice to women business leaders

NWC board members will help raise awareness about the impact of government policies through op-eds,

speaking engagements, media interviews, CEO events, recruiting for E2E

Board membership being built and will be formalized by end of 1st quarter

Announced Partnership with

51

NLRB Campaign

Government Overreach:

NLRB Campaign

53

NLRB General Counsel joint employer ruling on franchised businesses has the potential to kill a huge job creation system that has been very successful in America: nearly $1 trillion in GDP and over 9 million direct jobs and millions more indirect.

Ruling would especially hurt minority and female owned businesses. (1 in 5 franchised businesses are owned by a minority.)

JCN commits to campaign to bring light to issue with campaign that was started in Q4 with January launch date.

Government Overreach:

NLRB Campaign

54

NLRB Campaign Launch

Initial Launch

Campaign began morning after the President’s SOTU.

Full-page print ads in Roll Call and the Washington, D.C. edition of the Wall Street Journal.

Commercial shown on all four cable news stations in Washington, D.C. during morning news programs.

Website and social media outreach.

55

NLRB Campaign

DefendMainStreet.com

56

NLRB Coverage

Op-eds placed in National Review online, Albuquerque Journal, Colorado Springs Gazette, Greenville News, Concord Monitor, Palm Beach Post, Tampa Tribune, Las Vegas Review Journal

Stories in The Hill, Investors Business Daily, Daily Caller, and Breitbart.com

Radio interviews in St. Louis

Social media attention from partner organizations, IFA, NRA, and AAOHA

More than 10,000 people either went to the website or watched one of our videos

59

Franchisee Fridays

Public Rallies at NLRB Regional Offices

First event on March 6th in Tampa, with future events planned for Atlanta, Chicago and Philadelphia

Events include mobile billboards, radio ads, pickets and a press conference

60

Strong Partnerships

62

Strong Partnerships

63

Strong Partnerships

64

JCN is part of the IFA’s Coalition to Save Small Business

Attacks

The Left-wing Center for Media Democracy attacks JCN and IFA

Coverage byDaily Caller

65

Key Players in theNLRB Campaign

Heidi Ganahl Michael Lotito

Founder and CEO of Camp Bow Wow.

Camp Bow Wow boasts more than 150

franchises, and is the largest pet care franchise

in the US.

Camp Bow Wow is one of the largest woman-

led franchises and an $80 million leader in the

$53 billion United States pet sector.

Ms. Ganahl also heads up Bow Wow Buddies

Foundation, a non-profit organization dedicated

to improving the lives and health of dogs.

Co-Chair of Littler’s Workplace Policy institute.

A former chair of the Society of Human Resource

Management (SHRM).

Michel has testified before the U.S. House of

Representatives, the U.S. Senate, the NLRB, and

the EEOC.

Has written numerous articles on issues of

concern, and is a regular media contributor.

He serves as labor counsel to the IFA.

66