lawman pg3 marketing strategy - 2015

LAWMAN PG3 STRATEGY OVERVIEWMARKET SHARE PERSPECTIVE

MARKETING STRATEGY

2Apparel Intelligence & Consulting

PENTAGON

Strength Weakness Opportunity Threat

Lawman Pg3 SWOT Analysis For NCS

Strong Presence In T1 & T2 Markets, Ethical Business

Group, VALUE Proposition & In House Advanced

Production Units.

Lesser Brand Recall,

Low On Depth, Operational

Bottle Necks & Weaker Presence

In METROS.

200+ Doors Of NCS T0 UNLOCK.

Profit Margins Under Pressure,

Intense Competition,

Expensive To Do Business & Stronger

Bargaining Power Of RETAILERS. 3

Apparel Intelligence & Consulting PENTAGON

Lawman Pg3 On BCG Matrix NCS Vs Other Markets

NCS Market

Distribution & Franchisee

Battle To Gain Market Share Has Already Begun!Lawman Pg3 Has To Rapidly Gain “Market Share” To Become STAR @ NCS!This Will Automatically UNLOCK Many Doors.

4Apparel Intelligence & Consulting PENTAGON

Lawman Pg3 On Competitive Strategy Matrix

Placed In an ATTACKING position –

Which is a BIG Advantage! But Not The BEST

Position To Be.

Need To Adopt DIFFERENTIATION Strategy & Target BROADER audience!

5Apparel Intelligence & Consulting PENTAGON


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Lawman Pg3 On Ansoff Matrix : Growth Strategy

Existing New

Products

Mar

kets

Exi

stin

gN

ew

Market Penetration

Product Development

“KKCL Is Good”

Diversification

Market Development

Market Development Is The KEY!


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Lawman Pg3 On GE Matrix

Need To Invest On New Product Development + Brand Management + Market Development + EFFECTIVE Advertising

To GROW Further!

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Lawman Pg3 To Adopt “Flanking” Warfare Strategy

Lee, Pepe, Wrangler Etc

Levi’s/UCBIn house Brands

Lawman Pg3



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What We Do NOW Will Decide The Future Of Lawman Pg3 @ NCS

CurrentPosition

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Lawman Pg3 To Concentrate On 3 Extra Ps Of Marketing

“RETAIL” Is Service



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Competitive Strategy: “EVERYTHING EXCELLENT” – All

7Ps & Become A POWER BRAND


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Lawman Pg3 Has To Become More Premium In

Price & Quality

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Lawman Pg3 To Optimize From All Angle



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The Brand Strategy

Lawman Pg3 – MUST Have a DIFFERENT Plans For NCS! All 7 Ps Different!

Thank You,AIC – PENTAGON

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