new marketing strategy:
DESCRIPTION
New Marketing Strategy:. Samsung GALAXY Gear. Team #7. Kim SeongJae. Why Failure?. New Strategy. Samsung’s strategy Customer’s response Failure Analysis. SWOT Analysis New Strategy Expected prospect. Why Failure?. Call. Smart Relay. Memographer. Find my device. Media Controller. - PowerPoint PPT PresentationTRANSCRIPT
New Marketing Strategy:
Samsung GALAXY Gear
Team #7Kim SeongJae
Why Failure? New StrategySamsung’s strategyCustomer’s responseFailure Analysis
SWOT AnalysisNew StrategyExpected prospect
Why Fail-ure?
CallSmart Relay
MemographerFind my deviceMedia Controller
Samsung’s Strat-egy
Customer’s Response
World Sales50,000
Marketing Cost5,000,000,000,000800,000
Agency, Retailer
Failure Fail-ure
Failure Fail-ure!
Failure Analysis
Immature Wearable Device MarketHigh Price (396,000 won)Only Samsung Smart PhoneBad Design & Heavy weightBattery Life (only 24 hour)Just accessary for Smart Phone
Why Fail-ure?Remember, This is Watch!
Concept Item
Just focus, This is new, convenient, innovate smart deviceForgot Basic Marketing Strategy
Catch Customer’s Response.Create Innovate Image (Market Starter)
New Strat-egy
SWOT Analysis
Strength Weak-ness
Opportunity Threat
Brand Image (Smart Watch = Samsung)(From Best Follower To First Mover)
Convenient Hands Free DeviceNo worry to loss (always wear)
Technology (Smart Device, Tizen OS)MoneyManpower
High PriceOnly Samsung Smart Phone
Bad Design, Heavy WeightBattery Life
Incomplete Tizen OSExcessively Tech-oriented
Market Share (World 54%)Wearable Device’s Potential (55,000,000)Smart Phone Saturation (Price down)Customer Needs For FunctionTablet PC’s success 1970s SEIKO, CITIZEN (Electronic Watch)High-end Watch CentralizationSony’s Fall, Small-Medium Competi-tors
Immature Wearable Device MarketCustomer’s recognition (Toy, Acces-
sary)Loyalty for Classic Watch
Innovate Venture Competitors (Peb-ble)
W.D Health Care Area First Mover (Nike)
High Expectation for Apple’s I-WatchClassic Watch Brand Growth (33%)
SWOT Analysis
Strength Weak-ness
Opportunity Threat
Brand Image (Smart Watch = Samsung)(From Best Follower To First Mover)
Convenient Hands Free DeviceNo worry to loss (always wear)
Technology (Smart Device, Tizen OS)MoneyManpower
High PriceOnly Samsung Smart Phone
Bad Design, Heavy WeightBattery Life
Incomplete Tizen OSExcessively Tech-oriented
Market Share (World 54%)Wearable Device’s Potential (55,000,000)Smart Phone Saturation (Price down)Customer Needs For FunctionTablet PC’s success 1970s SEIKO, CITIZEN (Electronic Watch)High-end Watch CentralizationSony’s Fall, Small-Medium Competi-tors
Immature Wearable Device MarketCustomer’s recognition (Toy, Acces-
sary)Loyalty for Classic Watch
Innovate Venture Competitors (Peb-ble)
W.D Health Care Area First Mover (Nike)
High Expectation for Apple’s I-WatchClassic Watch Brand Growth (33%)
Customer Needs
Payment(34%)Remote Control(33%)ID Card(30%)Key(28%)Portability
IDC Survey(2013) I - CommercePassbook + Touch ID + I-beaconCost, User Knowledge, SecurityNot Yet
Segmenta-tionTargetingPositioning
Office Worker
Useless Func-tion
STP StrategyCameraHealth
Call….
Reduce Price!Improve
Battery Life
Mobile Pay-ment
Smart Office
Mobile PaymentNFC Based Hands Free
Near Field Communication
ConvenientFast (0.1sec)
No Lose of EnergyCheaper Cost
Security
Contents(Museum, Theater)
Most Convenient than other device
(hands!)
Short Moving LineNo Worry to Loss
Definitely Convenient!
Smart OfficeSmart Office ID Card, Key
Reduce CostAutonomy in Work
BYOD(Bring Your Own Device)
Group Application
ID Card(30%)Key(28%)
No worry to LossNo need Battery
Security
Not only OfficeEverywhere
Information Fatigue
Notifying Important Information
(Vibration)
Reduce FatigueEnhance Productivity
Tizen OS – CompatibilityIoT, IoE
Expected ProspectRecent Trend
Google Wallet(City Bank, Master Card)
Paypal, Square
AT&T, Verizon Wireless, T Mobile USA - ISIS
Sony – FeLiCaTransportation Card,
Membership Card
Expected ProspectProspect
Smart Watch = Watch
Hands FreeAlways with You
Develop Specific Area
Mobile PaymentSmart Office
Samsung Galaxy Series
Quick StarterMarket Leader
Thank you For Your Attention.