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TRANSCRIPT
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Creative Individual
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1. Traits of Creative person
2. Beliefs of a creative person
3. Motivation to creativity
4. Creativity- An Adult Function
5. Blocks to creativity
6. Strategies for unblocking
7. Stories of rural innovators in India
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BASIC CONCEPTS Creative thinking represents a combination of
logic and intuitive approaches Being creative means dealing with the aspects and
possibilities of today and tomorrow That requires a person to be open to everything
new, do not stick to things that we are all used to,do not adhere to yesterday so much
Creativity does not mean dreaming, it meansproductive managing of specific tasks. Only a creative approach to the problem solution
can be successful.
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Creativity in organizationsto enhance creativity in business, three components
are needed: Expertise (technical, procedural & intellectual
knowledge), Creative thinking skills (how flexibly and imaginatively
people approach problems),
and Motivation (especially intrinsic motivation).
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Creativity and economics Joseph Schumpeter: creative destruction- the way in
which old ways of doing things are endogenously destroyedand replaced by the new.
Paul Romer: the recombination of elements to producenew technologies and products and, consequently,economic growth. Creativity leads to capital, creativeproducts are protected by intellectual property laws.
The creative classas important driver of moderneconomies. Richard Florida in The Rise of the CreativeClass, 2002 popularized the notion that regions with "3 T'sof economic development: Technology, Talent and
Tolerance" also have high concentrations of creativeprofessionals and tend to have a higher level of economicdevelopment.
Important aspect to understanding Entrepreneurship.
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Stages of creative process Orientation: Need identification, intention to
create Preparation: Information collection, problem
formulation Incubation: seeking solution, evaluation of
variants, unconscious thinking Illumination (Eureka!): synthesis, creation of
ideas Realization: transformation of the idea into realityVerification: evaluation, learning, improvement
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Barriers to creativity - 1
The value of getting things right time can induce a fear ofmistakes and experimentation.
So can a blame culture where people become afraid ofmaking mistakes.
Managers who are not as secure as they should be can resist
or block ideas that are not their own or which they see asthreatening.
A culture that over emphasizes cost containment,processes, consistency or efficiency.
A reward system that too exclusively celebrates gettingthings done fast with no mistakes.
A general fear of risk taking, wanting to analyze everythingto death, to wait and see what others do in the marketbefore acting.
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Barriers to creativity - 2 A lack of explicit funding for experimentation. A strict requirement to demonstrate the value of an idea
before it has a chance to prove itself.
A tendency to shoot down novel ideas as a way of scoringpoints. An over allegiance to past successes, proven experience and
tried and tested methods. A suspicion of novelty, a fear of the unproven.
A resistance to learning from mistakes or trial and error, atendency to blame external factors or other people forfailures rather than to learn from them.
Short termism - a drive to meet short term financial goalsrather than to invest in the future.
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1. Sensitivity to surroundings and problems
2. Idea Fluency
3. Flexibility and openness
4. Imaginative- more imp than knowledge,5. Curious and inquisitive
6. Perseverance- hard work and application of time (design)
7. Tolerance of ambiguity
8. Courage and Challenge
9. Constructive Discontent- ability to see a need forimprovement
10. Ability to suspend Judgment and criticism
11. Optimistic- see good in bad
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1. Problems can be solved.- faith, experience,commitment of time and energy
2. Problems lead to improvements.
3. A problem can also be a solution.-find good idea inbad solution
4. Mistakes are welcome.
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1. Hedonism or materialism desire to live with pleasure2. Career Success-achievement and progress in career
3. Desire for original achievement-accomplish somethingnovel in life4. Power and authority-5. Self Esteem or personal development-to become what
ones want to be
6. Affiliation-7. Altruism- believe in helping others and doing good8. Security- protection of interest of life-assurance of
needful fulfillment
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Your Challenge [Here] What exactly are we doing and
why?
Whos the boss? Whos on the team?
How much time do we have?
How much money do we have?
What is out of bounds?
How do we keep score?
What happens if we succeed?Fail?
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1. Age and creativity-
2. Individual Ego States and creativity
Adult Ego and creativity Natural Creativity
Nurturing Parent
Little Professor
Adaptive Child
Critical Parent
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Ego State Description Contribution
Critical Parent Controlling, critical,traditional, rules,regulations, policies
Negative
Nurturing Caring, nurturing,protecting, encouraging,guiding
Positive
Adult Rational, evaluative,positive perceptiveness,self confidence, risk taking
Positive
Natural Child Curiosity, initiative,
fearlessness probing
Positive
Little Professor Divergent thinking,innovativeness
Positive
Adaptive child Adjustment, acceptance Negative
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Blocks.. Myths:
1. Every problem has only one solution- only one right
answer2. The best solution has already been found
3. Creative answers are complex technologically.
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Blocks to creativityAttitudes
1.Natural resistance- problem
2.Laziness- It cant be done3. Lack of confidence- I cant do it
4. Fear of ridicule-what will people think
5. Opponent within ones head-disagree ,too expensive
,too risky
6. Prejudice-preconcieved ideas
7. Disregard for some solutions-
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Barriers to creativity - 1
The value of getting things right time can induce a fear ofmistakes and experimentation.
So can a blame culture where people become afraid ofmaking mistakes.
Managers who are not as secure as they should be can resist
or block ideas that are not their own or which they see asthreatening.
A culture that over emphasizes cost containment,processes, consistency or efficiency.
A reward system that too exclusively celebrates gettingthings done fast with no mistakes.
A general fear of risk taking, wanting to analyze everythingto death, to wait and see what others do in the marketbefore acting.
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Barriers to creativity - 2 A lack of explicit funding for experimentation. A strict requirement to demonstrate the value of an idea
before it has a chance to prove itself.
A tendency to shoot down novel ideas as a way of scoringpoints. An over allegiance to past successes, proven experience and
tried and tested methods. A suspicion of novelty, a fear of the unproven.
A resistance to learning from mistakes or trial and error, atendency to blame external factors or other people forfailures rather than to learn from them.
Short termism - a drive to meet short term financial goalsrather than to invest in the future.
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Inhibitors of Creative ThinkingPersonal Block Problem SolvingBlocks
Contextual Blocks
Lack of self-confidence
A tendency to conform
A need for thefamiliar/habit-bound
thinking
Emotional numbness
Saturation
Excessive enthusiasm Lack of imaginative
control
Solution fixedness
Premature judgment
Habit transferUse of poor
approaches
Lack of disciplined
effort
Poor language skillsRigidity
Scientific reasoning
provides a panacea
Resistance to newideas
Isolation
Negative attitude
toward creative thinking
Autocratic decisionmaking
Experts
An over-emphasis on
competition or
cooperation
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Strategies for unblockingAwareness-identify blocks. introspection
Analysis and diagnosis-
Help from credible source-guidance andencouragement from expert
Inoculation-move from low risk to high risk
Reward-
Goal setting
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Employees allowed to spend 15% oftheir time each week innovating
products which they do not have toaccount for
a.Allows easy access to funding forideas that appear viable
b.Rewards tied to innovationc.Spends 6-7% of the firms revenueon R&D each year