Lesson 23:Lesson 23:Push That ProductPush That Product

Ma Guilan

Warming up• Do you like to invent something? What can

you invent?

What does “push a product” mean?• It means “to try to sell it”.

How would you push your product?

Ads

New words

• push- pin n. 图钉• bulletin n. 公报；公告• board n. 木板；牌子• rent v. 租用• magazine n. 杂志• journal n. 杂志；期刊• own v. adj. pron. 拥有；自己的 • employee n. 雇员

Listening task: True or false

• Push-pin was invented in 1900.• His first ad was in a newspaper.• Today a push-in is cheaper than it

was before.

Reading task: answer the questions

• Who invented push-pin?• Edwin moor.• Why are push-pins useful?• We can push them into walls or bullets to hold

up posters, maps and other things.• What do the Moor family do today?• They still make push-ins and more than 200

other small, useful products.

Language notes• He would make something useful that people

would like to buy. 他想制造一些实用而人们又愿意购买的东西。

• something useful 有用的东西• something 为不定代词，用形容词修饰的时候应

将形容词后置。• useful 是由 use （用途，用法）加后缀 -ful 派生

而来，意为“有用的”。• This piece of wood is useful, don’t take it away. 这

块木头还有用，不要拿走。（ useful 作表语）• That is a useful dictionary. I want to buy it. 那是一

本很有用的词典，我想买下它。（ useful 作表语）

• 【提示】：• 尽管 useful 第一个字母为元音字母 u ，但其

发音为 /ju:/ ，即第一个字母因素为辅音因素，因此注意不定冠词需用 a 。

• 【拓展】：• 再看几个 n.+ful=adj. 的例子：• care （ n. 注意） ----careful （ adj. 小心的，仔

细的）• help （ n. 帮助） ----helpful （ adj. 有帮助的

）• beauty （ n. 美，美丽） ----beautiful （ adj. 美

丽的）• pain （ n. 痛） -----painful （ adj. 疼痛的）

• .His first ad was in a magazine called The Ladies Home Journal. 他的第一个广告刊登在一本叫做妇女家居的杂志上。

• a magazine called The Ladies Home Journal. 一本叫妇女家居的杂志。

• 句中 called 为过去分词，用作定语，表示被动，修饰前面的名词 magazine 。 called 也可用 named来代替。

• I have a good friend called/named Peter. 我有一个叫彼得的好朋友。

• Do you know the city called Weifang? 你知道潍坊这个城市吗？

• There is a push-pin holding up this piece of paper. 这里正有一枚图钉钉着一张纸。

• There is a sb. (sth.) doing sth. 意为“正有某人（某物）在干什么。”

• 其实这个句子可以分解为两个： There is a sb. (sth.) . He is doing sth.如

• There is a boy crying under the tree. 树下有个男孩在哭。

• 可改为： There is a boy. He is crying under the tree.

• There are some children playing games. • =There are some children. They are playing

games. • 有一些孩子在游戏。

• .What else was important to his success? 对于他的成功还有哪些起了重要作用？

• else adj. 别的，其他，此外 , 置于不定代词或疑问词后

• What else do you want? 你还想要什么？• When else can we come again? 我们什么时候还能

来呢 ？• Little else remains to be done today. 今天没有什么

事要做的了。• The lady hurried to take away someone else’s bag.

匆忙中那位妇女拿走了别人的包。

Exercises• ( )1 If he ___ harder, he is sure to catch up with us soon.

A study B studies C will study D studied• ( ) 2 When a German buys something __ a Japanese or an Indian

sells something __ a Frenchman, they often use English. A from to B to from C for from D to for

• ( ) 3 What ___ useful book the dictiotary is!• A a B an C the D /• ( ) 4 I have ___ to tell you. • A something else B else something C

anything else D else anything • ( ) 5 He met a man ____ Zhou Jian on his way home

A call B calls C called D calling• ( ) 6 There is a boy____under the tree.

A sit B sits C siting D sitting

B

A

A

A

C

D

Thank you Bye-bye