lịch sử phát triển của 21 logo mà các bạn thường gặp

8/2/2019 Lch s pht trin ca 21 Logo m cc bn thng gp

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Lch s pht trin ca 21 Logo m cc bn thng gp

Pepsi Logo Evolution

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Manufactured and marketed by PepsiCo, it was first developed and produced in theearly 1890s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled asBrads drink. In 1898, Bradham renamed his drink into Pepsi-Cola.

In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand theproduct. When his business got established and people started enjoying his drink,Bradham decided to modify the Pepsi logo into a more customized version of theprevious logo script. Thus, in 1905, a modified script logo was introduced, followed bya second change in Pepsi logo in 1906 with the inclusion of the slogan, The OriginalPure Food Drink, in it.

By 1943, the Pepsi logo adopted a bottle cap look that included the slogan, BiggerDrink, Better Taste. Later, in 1962, the Pepsi logo was replaced with two bulls-eyemarks encircling Pepsi, and then again in 1973, into a boxed Pepsi logo with minortypeface changes.

In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring alogo design with an italic capital typeface. Later at the companys 100 yearscelebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brandsinnovation and global recognition. (Read more: here and this pdf)
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Response to the New Pepsi Logo

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Coca-Cola Logo Evolution
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Coca-Cola was first served in 1886 and even then, the first official logo of Coca-Colawas not the script logo. It first appeared in theAtlanta Journal Constitution in 1886 asboth a slab serif and chunky sans serif it wasnt until mid-1887 that Frank

Robinson, Coca-Colas bookkeeper, drew the first traces of the Spencerian script logothat we all know.

For the first ten to twenty years you could probably find a dozen different executionsof the Coca-Cola script as the logo was probably drawn over and over for differentapplications. It isnt until the 1930s and 1940s that a clear interpretation of the logoappears and is used consistently. During the late 1950s and early 1960s the scriptlogo is placed within a shape, referred to as the fishtail logo, which is as off-brandas anything that Coca-Cola has ever done.

In 1960s the wave was introduced, a ubiquitous visual today, when Lippincott Mercerwas in charge of making the Coca-Cola identity more consistent.

New Coke introduced in 1985 had a new formula marketing and its own set of logos that completely ignored the script logo that left a bad taste in their consumersmouths. Around the same time, in 1986, Landor began rolling out an even moredeveloped brand identity that modified the wave among other subtle changes.

Todays Coca-Cola logo is amazingly similar to what it was 124 years ago. (Readmore: here)

Apple Logo Evolution
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The original logo was designed by Ron Wayne, who started Apple with Jobs and Woz

in 1976. In 1977 White sold his portion of Apple back to Jobs and Woz when theyincorporated. The image is a pen and ink illustration of Sir Issac Newton leaningagainst an apple tree with a portion of a William Wordsworth poem running aroundthe border: NewtonA mind forever voyaging through strange seas of thoughtalone (Prelude, Book III, Residence at Cambridge)

Steve Jobs decided to scrap this image because he felt that Waynes logo was toocerebral and not easily reproduced at small sizes. In 1977, with Wayne gone from thecompany, Jobs turned to the Regis McKenna Advertising Agency to produce a new,more iconic logo. After several attempts and variations (and a ton of money spent),the result was the most iconic of all Apple logos. The Rainbow Apple logo.

When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs

and Co. realized that the Apple logo could be leveraged to their advantage. Placing alarge rainbow Apple logo on top of the original Bondi Blue iMac, for example, wouldhave looked silly, childish, and out of place. Not exactly the direction Jobs wanted tolead Apple in. So instead of placing a somewhat minuscule rainbow colored Applelogo on its products, Apple began placing sizeable and Monochrome styled logos onits products. (Read more: here and here)

Nike Logo Evolution

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The Swoosh logo was designed by Carolyn Davidson in 1971 a graphic designstudent that Phill Knight met while teaching an accounting class at Portland StateUniversity to supplement his then-fledgling business. He paid a grand total of$35!Phill never liked the logo but stuck onto it quoting I dont love it, but itll grow onme. 12 years later in 1983, Davidson got an invitation to lunch by Nike where Knightsurprised her with a gold Swoosh ring embedded with diamond and an envelope

containing Nike stock.

Shell Logo Evolution

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Since first appearing in the early 1900s, the Shell logo has moved from a realisticrendering of a pecten, or scallop shell, to todays bold shape with distinctive colors.

Both the word Shell and the Pecten symbol may have been suggested to MarcusSamuel and Company (original founders) by another interested party. A certain MrGraham (of apparent Scottish origins) imported Samuels kerosene into India andsold it as Grahams Oil. He became a director of The Shell Transport and TradingCompany, and there is some evidence that the Shell emblem was taken from hisfamily coat of arms.

It was around 1915 when the rendering allowed for easier reproduction, shown in the

1930s symbol above.

Colour first appeared with the construction of Shells first service stations inCalifornia. Not only did Red and yellow help Shell stand out, but theyre also thecolors of Spain, where many early Californian settlers were born. Perhaps bydisplaying Spanish colors it was hoped an emotional bond would be created.

From the 1950s onwards, the icon became more and more simplified, improving
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recognition and memorability. The 1971 logo, which is still used today, was designedby the French-born Raymond Loewy, who also created logos for BP and Exxon. (Readmore: here)

IBM Logo Evolution

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The company which became IBM was founded in 1896 as the Tabulating MachineCompany by Herman Hollerith, in Broome County, New York (Endicott, New York,where it still maintains very limited operations). It was incorporated as ComputingTabulating Recording Corporation (CTR) on June 16, 1911, and was listed on the NewYork Stock Exchange in 1916.

IBM adopted its current name in 1924, when it became an internationalmanufacturing company. The logo that was used from 1924 to 1946. The logo is in aform intended to suggest a globe, girdled by the word International.

The logo that was used from 1947 to 1956. The familiar globe was replaced withthe simple letters IBM in a typeface called Beton Bold.

The logo that was used from 1956 to 1972. The letters IBM took on a more solid,grounded and balanced appearance.

In 1972, the horizontal stripes now replaced the solid letters to suggest speed anddynamism. This logo (in two versions, 8-bar and 13-bar), as well as the previous

one, was designed by graphic designer Paul Rand. (Read more: here)

Canon Logo Evolution

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The origin of todays world famous brand Canon can be traced in Precision OpticalInstruments Laboratory that was established back in 1933. The first set of cameraswas manufactured as a part of business trial and these early birds were namedKwanon after the Buddhist Goddess of Mercy. Now this Goddess was the possessor ofthousand arms and spat flames.

From the very beginning, the company worked with an ambition of reaching out tothe outer world and as such the company wanted to adopt a name that will beacceptable globally. With this intention, the company name was changed fromKwanon to Canon and it was registered as the logo trademark name of the companyin the year 1935. (Read more: here)

Nokia Logo Evolution

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In 1865, Engineer Fredrik Idestam established a wood pulp mill on the banks of the

TammerKoski rapids in the town of Tampere, in southern Finland. Later in 1868, hebuilt second mill by the Nokianvirta River, which gave the Nokia its name. In 1871,Idestam and his friend Leo Mechelin, renamed and transformed the firm into a sharecompany, thereby founding the Nokia Company.

The first logo of Nokia was created in 1966 showing the image of a fish. This imageshould be inspired by the salmon fish of Nokianvirta River.

In 1898, Eduard Poln founded the Finnish Rubber Works, which later became Nokiasrubber business. The new company tried producing many products like papers,bicycle, car tires, footwear, communication cables, electricity generationmachineries, televisions, aluminum, capacitors, and lot more.

In 1967, three companies, which were jointly owned since 1922 by Nokia, officiallymerged and created Nokia Corporation. After the merger, Nokia Corporation adoptedthe logo which was all black rounded shape emblem, in which Nokia was written inwhite.

At the start of its telecommunication equipment manufacturing, Nokia adopted thelogo which was quite similar to the current one, but with the light blue color and thearrow like shape pointing upward. Arrow in the logo represents the Nokias progressand advancement in telecommunication industry. (Read more: here)
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Starbucks Logo Evolution

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Il Giornarle was the espresso caf Howard Schultz opened up in 1986 after failing toconvince the original owners of Starbucks to focus on serving espresso beverages. By1987, the two remaining original owners of Starbucks decided to sell the businessand Howard jumped at the chance to buy Starbucks and remake it into the espressobar concept he had just begun at Il Giornale.

To symbolize the melding of the two companies [Il Giornarle and Starbucks] and twocultures, Terry [Heckler] came up with a design that merged the two logos. We kept

the Starbucks siren with her starred crown, but made her more contemporary. Wedropped the tradition-bound brown, and changed the logos color to Il Giornarlesmore affirming green. (Read more: here)

FedEx Logo Evolution
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An interesting case is the refinement of the FedEx logo, where the brand consultantsconvinced the company to shorten their corporate name and logo from FederalExpress to the popular abbreviation Fed Ex. Besides creating a shorter brandname, they reduced the amount of color used on vehicles (planes, trucks) and saved

hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in thenew logo is a subliminal hint of motion.

Playboy Logo Evolution

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Art Paul was working as a freelance designer when he in 1953 was contacted byplayboy founder Hugh Hefner who needed a logo for his new magazine. He createdthe now famous rabbit wearing a tuxedo bow tie. Paul went on to design the whole

first edition of the magazine and was hired by Hefner as Playboys first art director in1954, a position he held for 30 years.

Playboy magazine claims it once received a letter at its Chicago, Illinois offices withits distinctive bunny logo as the only identifying mark, appearing where the mailingaddress normally appears.

Walmart Logo Evolution
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Google Logo Evolution

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Microsoft Logo Evolution

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Volkswagen Logo Evolution
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Firefox Logo Evolution

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Adobe Logo Evolution

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Audi Logo Evolution
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BMW Logo Evolution
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WWF Logo Evolution

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lịch sử phát triển của 21 logo mà các bạn thường gặp

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