All India, Each State, Each District

Indicus AnalyticsIndia’s leading economic research firm

Market Skyline of India 2013-14

India’s vast market is one of the most complex in

the world More than a billion consumers

spread out over More than 600,000 villagesMore than 7,000 townsMore than 500 cities More than 35 Urban

agglomerations Reliable Data is difficult to get

Large scale primary research is not feasible

Marketers and strategists have to rely on

proxies and shortcutsThese are increasingly unreliable as the

focus goes more micro

Using Market Skyline

Households with Mobile & Landline connectionCommunication

Asset Ownership ( for Urban Areas) across SEC A, B, C,D&E within 9 income brackets :

• Color T.V, Two Wheeler, Car, Refrigerator, Washing Machine – by types

• Computer, Microwave, Water Purifier, Portable Music System, Video Game/Play Station, Camera, Video Camera, VCD/DVD player, Food Processor, Toaster/Sandwich Maker

Media Penetration (for Urban Areas) across SEC A, B, C,D&E within 9 income brackets : Internet Users, DTH Subscription

Expenditure Categories are

Food FMCGClothing and

FootwearDurable goods Misc. goods and services

Basic Food, Pan, Tobacco etc Clothing Furniture / Fixtures Consumer Services Education

Egg, Fish & Meat Personal Care FootwearPersonal Transport Equipment Fuel & Light

Gross Rent & Water Charges

Milk / Milk Products Processed Food  

Household Appliances Conveyance Entertainment

Vegetables/Fruits     Other Durable Assets Medical Others

More Information On…

• Household Size

• Employed Members

• Minors & Senior Citizens

• Consumer segmentation (12) based on CWE’s life stages and SEC Segments

• CWE’s employment by Type, Sector, Industry

• CWE’s education profile

• Income group wise expenditure on 5 broad & 21 expenditure categories

Available in four versions : Basic, Advanced, Premium & Premium Plus.

• Total Geographic Area

• Households, Population, Income, Savings, Expenditure across income groups (Rs<75k, 75-150k, 150k-300k,300k- 500k, 500k-1000k, >1000k)

• Per capita, Income, Savings, Expenditure

• Total Population Growth & Worker Growth Rate (2001 to 2011)

• Total Literacy Rate, Sex Ratio

• Expenditure on 5 categories i.e. Food, FMCG, Small Durables & Personal Goods, Clothing & Footwear, Misc. Goods & Services (separately for Urban & rural areas of districts) and subsequent 21 categories (only for Urban areas of districts)

• Distribution of Urban household across SEC A,B,C,D&E

• Asset Ownership of Urban Households - Color TV, Two & Four Wheelers

Basic–

• Age distribution for Urban & Rural areas of districts

• Time series data on households across (Rs<75k, 75-150k, 150k-300k,300k- 500k, 500k-1000k, >1000k) - Separately for Urban & rural areas of districts.

• Households across higher income breakup (Rs1000k – 2000k, >2000k) in Time series for Urban areas of districts

• Population across higher income breakup (Rs1000k – 2000k, >2000k) - For Urban areas of districts.

• Times series data for Expenditure on 5 categories i.e. Food, FMCG, Durable Goods, Clothing & Footwear, Misc. Goods & Services - Separately for Urban & rural areas of districts.

Advanced – Parameters of Basic version & ….

Time Series information available for 2004-05, 2009-10 ,2011-12& 2013-14

• Communication- Urban & Rural Households with mobile or landline connections or both.

• Asset Ownership of Urban Household – Refrigerator, Microwave, Food Processor, Toaster, Water Purifier, Washing Machine, VCD/DVD, Camera, Computer, Moped, Camcorder

• Media Penetration for Urban areas of districts – Households with DTH, Internet subscription

For Urban areas of 135 districts-

• Expenditure break up on 5 categories by 5 income groups (Rs <150k, 150k-300k,300k- 500k, 500k-1000k, >1000k) in Time Series

• Household Size• Employed Members • Minors & Seniors• Life stage of CWE

Advanced – Contd ……

Time Series information available for 2004-05, 2009-

10 ,2011-12 & 2013-14

• Distribution of Households with Combination of SEC & 9 Income Groups

• Population across higher income breakup (Rs 2000k- 5000k, 5000k-10000k, >10000k) for Urban areas of Districts

• Households across higher income breakup (Rs2000k – 5000k, 5000K- 10000K, >10000K) in Time Series for Urban areas of Districts

• Time Series Data of Expenditure on 21 categories - For Urban areas of districts

Premium– Parameters of Advanced version & …

Time Series information available for 2004-05, 2009-10 ,2011-12 & 2013-14

Asset Ownership for Urban households (TV- Regular/Flat, LCD, Plasma, LED), Refrigerator (Single/Double Door), Washing Machine (Semi/Fully Automatic), Two Wheeler (Geared Scooter/Moped/Motor Cycle), Car (5 categories ranging between < Rs.300K to > Rs.1,400K)

For Urban areas of 135 districts –

•Expenditure break up across 21 categories by 5 income groups (Rs <150k, 150k-300k,300k- 500k, 500k-1000k, >1000k) in Time Series

•CWE’s Employment by Sector, Type and Industry

•CWE’s education profile

Premium– Contd…

Time Series information available for 2004-05, 2009-10 ,2011-12& 2013-14

• Ownership of Physical Assets for Urban Households across SEC within (Rs<75k, 75-150k, 150k-300k,300k- 500k, 500k-1000k, 1000k – 2000k, 2000k- 5000k, 5000k-10000k, >10000k)

• By types of Colour TV, Refrigerator, Washing Machine, Two wheeler, Car.

• Microwave, Food processor, Toaster/Sandwich maker, Water purifier, Portable music system, VCD/DVD player, Video game/Play station, Computer, Camera, Video camera/Camcorder

• Media penetration for Urban Households (for Urban areas of districts) across SEC A,B,C,D&E within 9 income cuts

• Internet Users• DTH Subscription

Premium Plus- Parameters of Premium version & ...

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District GDP of India – District wise breakup of economic activity.

Indian Development Landscape – Socio Economic Status for all districts

Indian Financial Scape – Financial Sector activity for all districts

City Skyline of India Neighbourhood Series – Neighbourhood

level information on consumer market & demography for 50 cities

Urban Consumer Spectrum– 31 consumer segments and their complete profiling for States, Urban areas of 135 districts

Towns & Rural Blocks of India – Town & Block level Town & Block level information on consumersinformation on consumers

Some of our Patrons ….Some of our Patrons ….

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