mcdonald's - yustom - yust 생산관리 class homeppt.pdf · history the business began in...

McDonald's

member: Jung,GulRo KangRo,KangJo JungHwaO Yung ilJo Lyong Chul

Professor: 김한수

1

Historyy

The business began in 1940,with a restaurant opened by siblings Dick p y gand McDonald in California.

With the successful expansion of McDonald’s into many international markets.markets.

European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 2006

McDonald’s world locations


In USA Market


Vision

To be the world's best quick service restaurant experience. Being the best p gmeans providing outstanding quality, service cleanliness and value so thatservice, cleanliness, and value, so that we make every customer in every restaurant smile "restaurant smile."


Mcdonald’s and Burger King

M D ld 9453McDonalds: 9453

B Ki 3972Burger King: 3972

N f th bNone of the above: 5837

I don't eat this type f f d 731of food: 731


Funds of McDonald’s and Burger King


Mcdonald and Burger King’s Satisfication


Operations Strategy - Marketing Strategy

McDonald’sFocus on service and creating an image

Burger KingFocus on quality and the best tasting mealimage tasting meal

QSC&VQSC&V

Quality-Using the high quality material

Depends on quality of operation, good site location and local material

Service-Quickly, kind and correct serviceCleanliness-Always keep cleaning

market conditionsMaintain fast, accurate service, positive guest relations, and ensuring productsCleanliness Always keep cleaning

Value-High quality product and satisfaction

ensuring products


Operations Strategy- Marketing Strategy



Marketing MarketingMarketing

PeopleProduct

Marketing

peopleProductPlacePricePromotion

ProductLocation

Promotion

Sports marketing –support theOlympics Game and World Cup





Advertising AdvertisingAdvertising

Appease the mothers who bring their children into the golden-

Advertising

Developing a unique creative their children into the goldenarched restaurants approach in fast food





Customers CustomersCustomers

Market to kids

Customers

Market to Adult--Kids get happy meals with toys --Swim teen audience, and has

continued with the "Creepy King"


Operations Strategy- Quality management strategy



Be strict with collaborator in Using the best raw material-- Researching and developing

for more or less10 years

quality management--Observe the system of HACCP

and GMP’ request for more or less10 years--“Quality Assurance Center”

Food Safety System

q

Control the store with high quality standardizationFood Safety System quality standardization--Thermometers to keep the

products fresh


Firm supply chain

Kraft

Quaker Oats

Tyson Foods

Oats

Distribution Centers

Coca Cola Keebler


Industry Supply Chain of McDonald’s

Foodstuffs Suppliers Distributors Establishments Consumers


Waiting lines

2 minutes 51 seconds 2 minutes 47 seconds

Enter

McDonald’s-M/M/1 Burgerking -M/M/S


Operations Strategy– Supply chain strategy



“We do it all for you” “Have it your way”

Build-to-Stock Build-to-Order


ConclusionS l h i titi

McDonald’s Burger King

Supply chain competition

McDonald sFocus on service and creating an image

Burger KingFocus on quality and the best tasting meal

Best relationship withBest relationship with suppliers

Chain broiler system in product processuse BTO model to reduce

Use BTS model reduce the order time

use O ode to educeinventoryM/M/1 model for reducing the waiting timethe order time the waiting timeSAS

European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 2006 20

Competitive Performance

Mcdonald’s Burger KingInventory Turns 4 2days 7 daysInventory Turns 4.2days 7 days

Service Levels (%orders met on time)

2.51%(the rate of wait time)69 (on an index of 1 to 100)

5.26% (the rate of wait time)71 (on an index of 1 to 100)(%orders met on time)

Customer Rating(Satisfaction, quality)

69 (on an index of 1 to 100)Quality:4.44%

71 (on an index of 1 to 100)Quality:2.81%

COGS as % Sales 39.5067% 38.6769%

Revenue growth 7.6% 23,230.7$million

9.1% 2,234.0$million

Market Share 45% 14%

market value 63,893.2$ million 3,710.8$ million

Avg.Sales per $ 1.8 million & 1.2 million


Restaurant

Conclusion

Although McDonald’s SCM is not better than Burger King’s, McDonald’s mixed promotion strategy is good enough to attract more customers andget more customers and get more profitability than Burger Kingget more customers and get more profitability than Burger King.


Thank you for your attention!Thank you for your attention!


Q&AQ&A


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