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    Course Objective

    To understand what is Management control System and why it isnecessary

    To understand what is strategic planning and task control

    To understand the Management Control Environment in anorganisation as exercised by the managers in different responsibility

    centers To understand the Management Control process which consists of a

    set of recurring activities like planning, budget preparation,execution and performance evaluation

    To understand control systems that deviate from the typical pattern

    To provide the students with skills in order to contribute to theongoing management control of different organisations, identifyingproblems in the management control systems, and develop andimplement new management control techniques.

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    Course Outline

    Characteristics of Management control system Strategic planning, management control and operational control Goal congruence Responsibility centers Budgetary control as a tool for management control systems

    Transfer pricing along with related numerical problems on ROI,Economic value added, Capital budgeting and ratio analysis as atool to management performance measurement

    Management control system in Service sector visa vis inManufacturing system

    Financial and non financial performance measures like Balanced

    Score Card (Rock Waters model) Long range planning input output relationship Auditing as a control tool covering Financial audit, Internal Audit,

    Cost audit and Management Audit Case studies

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    Elements of a control system

    A detector or sensor a device that measures what isactually happening

    An assessorA device that determines the significanceof what is actually happening by comparing it with astandard or expectation of what should happen

    An effectora device (often called feedback) thatalters behavior if there is a need to do so

    A communications network - devices that transmitinformation between the detector and assessor andbetween assessor and effector

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    Management Control process as contrasted withsimpler control process

    Management control process is the process by whichmanagers at all levels ensure that the people theysupervise implement their intended strategies

    The main differences are

    Standards are not preset. They are a result of consciousplanning. Management control involves both planning andcontrol

    Management control is not automatic

    Management control requires co-ordination among manyindividuals

    The connection from perceiving the need for action todetermining the action required to obtain the desired result maynot be clear

    Much of management control is self control

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    Systems

    A system is a prescribed and usually repetitious way ofcarrying out an activity or a set of activities

    Systems are characterised by a more or less rhythmic,coordinated and recurring series of steps intended to

    accomplish a specified purpose Management control systems are far more complex and

    judgmental as most management actions areunsystematic.

    Managers encounter situations where rules are notdefined and they must use their judgment to decide whataction must be taken

    If all systems ensured correct action for all situations,there would be no need for human mangers

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    Boundaries of Management Control

    Activity Nature of end product

    Strategy formulation Goals strategies and policies

    Management Control Implementation of strategies

    Task Control Efficient and effectivePerformance of individual tasks

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    Differences between Management Control,Strategy Formulation and Task Control

    Strategy Formulation Task control Management control

    Long run Short run In between

    Least systematic Most systematic In between

    Uses rough approximationsof the future

    Uses current accurate data In between

    Planning is more important Control is more important Planning and control are

    equally important

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    Management Control Activities

    Management Control Activities are: Planning what the organisation should do Coordinating the activities of several parts of the organisation Communicating information Evaluating information Deciding what, if any, action should be taken

    Influencing people to change their behavior Goal Congruence

    Insofar as is feasible, the goals of an organisations individual members shouldbe consistent with the goals of the organisation itself.

    Management Control systems should be designed and operated with theprinciple of goal congruence in mind

    Management control systems encompass both financial and non

    financial performance measures Management control systems aid in developing new strategies and

    therefore can be termed as interactive control Management control focuses on strategy execution Management Control is the process by which managers assure that

    resources are obtained and used effectively in the accomplishment of

    organisations objectives. Robert J Anthony

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    Definition of MCS

    Joseph Maciariello & Calvin Kirby have defined M.C.S. as follows:

    MCS is a set of inter-related communication structures that facilitates theprocessing of information for the purpose of assisting managers incoordinating the parts and attaining the purpose of an organization on acontinuous basis.

    They view the entire organization as a control system. Control is seen asa characteristic of a control system; it occurs when the organization isattaining its purpose. Purpose and attainment of purpose are central to thework of control system.

    Thus Maciareillo and Kirby include both Control of strategy and Control ofoperations in the definition of M.C.S. A good management controlframework, implemented properly, will enhance organizational adaptability,

    accelerate productivity and enhance competitiveness. Purposes of MCS, according to them are

    1. Coordination of parts of organization

    2. Steering those parts to achieve organizational goals.

    3. Bring along unity out of the diverse activities of an organization.

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    Characteristics of an effective ManagementControl System

    Understandable

    Related to decision centres

    Reporting deviations quickly Critical activities of the organisation

    Flexibility

    Nature of activity to which it relates Behavioural implications

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    Behavioural factors in Management Controlsystem

    Effectivesness of management control systems depends upon

    their design and operation

    Attitudes of staff and the way they respond to them

    Control systems provide an interface between human behaviour and

    process of management Tannenbaums general propositions

    Control has both practical and symbolic implications

    The exercise of control has a positive value for most members of theorgsanisation

    The exercise of control helps the member to identify with theorganisational system

    Exercise of control can result in both satisfying and frustratingconsequences to individuals

    People who exercise control in an organisation may be more willing toaccept control over themselves

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    Resistance to Control system

    The amount of resistance is determined by both the nature of thecontrol system and the characteristics of the individual involved

    According to Lawler, resistance is most likely to be present when

    1. The control system measures performance in a new area

    2. The control system replaces a system that people have a highinvestment in maintaining

    3. The standards are set without participation

    4. The results are not fed back to the people whose performance is beingmeasured

    5. Results are not fed to higher levels of organisation and are used by thereward system

    6. The people who are affected by the system are satisfied with things asthey areand they see themselves committed to the organisation

    7. The people who are afected are low in self esteem and authority

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    Overcoming resistance to control system

    Consultation and participation

    Motivation

    Groups and informal organisation Organisation structure

    Leadership style and system of

    management

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    Framework for strategy implementation

    Management controls are only one of the toolsmanagers use in the implementation of strategies

    The others are

    Organisational structure specifies roles, reporting relationshipsand division of responsibilities that shape decision making withinan organisation

    Human resource management is the selection, training,evaluation, promotion and termination of employees so as todevelop the knowledge and skills required to execute strategy

    Culture refers to the common set of beliefs, attitudes and normsthat explicitly or implicitly guide managerial activities

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    Diagramatic representation of the Framework forstrategy implementation

    Culture

    ManagementControl

    OrganisationStructure

    HumanResource

    MgmtStrategy Performance

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    Strategy formulation

    Strategy formulation is the process of deciding on the goals of theorganisation and the strategies for attaining these goals

    Goals are timeless Strategies are big plans. They state in a general way the direction in which

    the senior management wants the organisation to move The need for strategy formulation arises in response to a perceived threat or

    opportunity Complete responsibility for strategy formulation should never be assigned to

    a particular person or organisational unit. Difference between strategy formulation and management control are as

    follows: Strategy formulation is the process of deciding the strategies, while management

    control is the process of implementing these strategies

    Strategic analysis involves judgment and uses rough estimates whereasmanagement control process involves a series of steps that occur in apredictable sequence according to a fixed timetable and with reliable estimates

    Analysis of strategy involves few people, whereas management control processinvolves all managers and all their staff at all levels

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    Comparison of strategic planning withmanagement control

    Characteristics Strategic Planning Management Control

    Focus of plans One aspect at a time On whole organisation

    Complexities Many variables Less Complex

    Degree of stucture Unstructured and irregular Rhythmic, Prescribed procedures

    Nature of information Tailor made ,external and predictive, lessaccurate

    Integrated, internal and historical, moreaccurate

    Communication of information Relatively simple Relatively complicated

    Purpose of estimate Show expected result Lead to desired result

    Persons primarily involved Staff and top mgmt. Line and top mgmt.

    Number of persons involved Small Large

    Mental activity Creative; Analytical Administrative; Persuasive

    Source discipline Economics Social Psychology

    Planning and Control Planning dominant, some control Emphasis on both planning and control

    Time horizon Tends to be long Tends to be short

    End result Policies and procedures Action within Policies and procedures

    Appraisal of job done Extremely difficult Much less difficult

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    Operational / Task Control

    Task control is the process of assuring that the specified tasks are carriedout effectively and efficiently

    Task control is transaction oriented Many tack control activities are scientific. i.e. appropriate action for bring

    back an out of control task is predictable Most of information in an organisation is task control information. For ex.

    No. of items ordered, no. of hours used to produce, etc. Many activities performed by managers have now been automated and

    have become task control activities Distinctions between task control and management control are

    Task control activities are scientific whereas management control can never bereduced to a science

    In management control managers interact with other managers whereas in task

    control interaction is between a manger and non manager or mostly humanbeings are not involved

    In management control focus is on organisational units, whereas in task controlfocus is on specific tasks.

    Management control is concerned with broadly defined activities wheremanagers decide what is to be done. Task control relates to specified taskswhich require little or no judgment.

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    Distiction between management control andoperational control

    Characteristics Management Control Operational control

    Focus of activity Whole operation Single task or transaction

    Judgement Relatively much; Subjectivedecisions

    Relatively little; Reliance on rules

    Nature of structure Psychological Rational

    Nature of information Integrated, Financial data,Approximations acceptable; Futureand historical

    Tailor made to operation; Often nonfinancial; precise; often real time

    Persons primarily involved Management Supervisor

    Mental activity Administrative persuasive Follow directions

    Source discipline Social Psychology Economics; Physical sciences

    Time horizon Weeks, months, years Day to day

    Type of costs Discretionary Engineered

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    Examples of Decisions in Planning andcontrol functions

    Strategy Formulation Management Control Task Control

    Acquire an unrelatedbusiness

    Introduce new product orbrand within product line

    Coordinate order entry

    Enter a new business Expand a plant Schedule production

    Add direct mail selling Determine advertisementbudget

    Book TV commercials

    Change debt equity ratio Issue new debt Manage cash flows

    Devise inventory speculationpolicy

    Decide inventory levels Reorder an item

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    Functions of a controller

    A Controller is a person who is responsible for the designing andoperating the management control system

    The controller performs the following functions:

    Designing and operating information and control systems

    Preparing financial statements and financial reports (including tax

    returns) for shareholders and other external parties Preparing and analysing performance reports, interpreting these for

    senior management, analysing program and budget proposals fromvarious segments and consolidating them into an overall annual budget

    Supervising internal audit and internal control procedures to ensurevalidity of information and establishing safeguards against theft and

    fraud, and performing operational audits Developing subordinates in the control organisation

    Training management in matters relating to the control function

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    Goal Congruance

    Goal congruence holds that a good management control systemencourages the managers to take actions that are in their bestinterests as well as in the best interest of the overall organisation.

    Problems of goal congruence

    Measure of performance tends to be an end in itself, more important

    than the goal it tends to represent. This occurs because the act ofmeasurement in management changes the event and the observer. It isneither neutral nor objective. People tend to change their behaviour as afunction of the measure chosen to summarize economic performance

    Most measures are based on internal achievement rather than onexternal opportunities

    Typical performance measures focus on short term operating resultsand ignore longer term effects that are hard to measure. Manytransactions in a period have characteristics and longer termconsequences that are difficult to measure objectively

    Accounting and system of control

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    Accounting and system of controlDesigning and implementation of Accounting

    systems of Control

    A good accounting system is the backbone of a management controlsystem as it is the major source of data generation for control purposes.The accounting system should be devised in such a way that it assists inthe formation and implementation of management objectives

    According to W.L. Farrare A good accounting system for control is basedon concept of responsibility accounting under which costs and revenues,assets and liabilities are traced to the individual managers / committees whoare responsible for making decisions about the costs in question

    Essence of responsibility accounting system is the accumulation of cost andrevenues according to areas of responsibility in order that deviations fromstandard costs and budgets can be identified with the person or groupresponsible.

    Controllable and non controllable costs are shown separately

    This helps in Measuring performance, identifying shortfalls of individual managers in attaining

    departmental goals Identifying managers who need assistance for corrective action Effectively using scarce resources

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    Accounting framework for planning andcontrol

    Line Management Internal accounting System

    Planning Budget

    Sources of Documents eg.Invoices Records of action

    General and subsidiaryLedger

    Classification ofAction

    Performance Report Report ofAction

    Action

    Evaluation