Mobile Link Service隨身寶服務

Presentation for ICT Awards 2008

17 October 2008

In 1996, an unexpected cold spell caused

more than 100 elderly citizens living alone died at home.

Personal Emergency Link Service –一線通平安鐘

Simple technology has provided a Reliable Solution.

Remote

24 hour operation call centre

Main Unit

we have Rendered 2.85 million times of emergency

assistance Saved 162,615 lives by sending them to

hospitals for timely rescue Provided a peace of mind to 118,054 users &

their families

12 years later…..

together with our network of partners,

Aging Population

•New Factors •An Aging Society

•More People with Special Needs•Mobility

•Changing Consumption model

•Fixed line vs Mobile

Emerging Market Needs & Lifestyle Changes

Outdoor Safety for a New Generation

of Senior & Very Senior Citizens in Hong KongMore chronic &

degenerative diseases

More living alone

Less relativesChildless

More demented

More

activePursuit of more independence

More educated More used to

mobile

telecommunication

Higher life

expectancy

More mobility

Wealthy Baby-boomers

Another Creative Solution …

Mobile Link Service (MLS)

Advanced Technology

Affordable Cost VS + Caring Services

Social Mission of MLS

Enable a mobile lifestyle

Render mission critical outdoor emergency assistance

Foster active aging in community

Promote a safe and caring community

9

How MLS Works?

A live demo

Project Overview

Target Customers

People with Special Needs

Active seniors aged > 60

TechnicalPartners

CommunityPartners

CharitablePartners

11

How MLS Works?

Help me!!!Help me!!!

24-hour-operating Call Centre

Voice communication, location tracking,

Call Transfer

Emergency SMS & Call Transmission

Users’ Contact Persons

Police

Ambulance

12

Mobile Link Device

Full-duplex

voice

communicati

on

Auto-answer

Location

searching

& tracking

Remote

Volume

Control

RF

Transmission

Remote-

Controlled

Emergency

Alarm

One-touch Button

Pull Pin

13

How simple technology can help?

Messaging UI

Digital map

GSM NetworkMobile Link

Device

Short range RF

IntegratedIntegrated mature and effective mature and effective technologies for emergency assistance technologies for emergency assistance both indoor and outdoor positioning both indoor and outdoor positioning

24-hour-operating Call Centre

Short Message Short Message Service (SMS)Service (SMS)

GSM VoiceGSM Voice

Mobile Positioning Mobile Positioning

Service (MPS)Service (MPS)

14

Location Searching & Tracking

15

Service Impact

Benefits to Citizens

OutdoorSafety

Activelifestyle

inOld Age

ReduceWelfareBurden

Benefits to Community

Sense ofBelonging

PromoteCommunity

Care

Freedom to caregivers &

elderly

Thank you very much!

Q & A Session

Other Reference Materials

CSL – Key FactsCSL – Key Facts

1st mobile operator in HK certified by HK Q-Mark Service

Scheme

‘Service Industry Leader’

by HK Retail Management Association

CSL was awarded as the “Caring Company for 5 Consecutive Years" by The Hong Kong Council of Social Service (2003-

08)

CSL & 1010 being awarded as Superbrand

“Hong Kong & Macau’s Merchant

Integrity Award” for 4 consecutive years by

Guangzhou Daily (2003 - 2007)

HK Biggest mobile operator in terms of both number of users (2.6 million ie around one-third of total mobile users in HK) and value share

Fully digitized network implemented in 1993, offering world’s first underground railway mobile coverage in MTR

Operates a unique GSM/GPRS/EDGE/WCDMA/HSPA integrated mobile network which offers most comprehensive local mobile coverage

World-class expertise in mobile network planning and operations which differentiates CSL from other mobile operators in HK - first mobile operator in HK being accredited ISO9001-2000 for network operations and maintenance

Most reliable network with track record – zero incident of total network failure ever since CSL provides mobile services to general public in HK

Leadership in delivering innovative mobile services and mobile device customization

“Best In Class” Award in Asia

Pacific Customer Services

Consortium’sCRM Call Centre Benchmarking

19

People with Special Needs

>60,000 demented seniors

in HK (10% of people aged

70 or above), of which

>10,000 are living in community

15,399

188

15,177

188

14,771

196

13,924

258

14,522

5050

4,000

8,000

12,000

16,000

2002 2003 2004 2005 2006

Total MissingPeople

No. of MissingDemented

Source: HK Police

No.

of

Mis

sin

g P

eop

le

Demented Seniors

20

People with Chronic Diseases

Hypertension : 55.6% Asthma : 6.0%

Arthritis : 34.6% Apoplexy/Stroke

: 5.1%

Diabetes : 22.1% Gastric Diseases : 4.6%

Eye Diseases : 21.8% Fractures : 3.3%

High Cholesterol : 17.1% Nephraigia : 2.3%

Heart Diseases

: 14.8% Cancer : 1.7%

Osteoporosis : 9.0% Senile Dementia

: 1.6%

Ear/Nose/Throat Diseases

: 8.5% Liver Diseases : 1.4%Source: Thematic Household Survey Report No.21, Socio-demographic profile, health status and long-term care needs of older persons, October 2005

71% of old people in Hong Kong have been suffering from chronic diseases.