Nguyn V t ThinLp: K612QtMn: Qun tr marketingBi tp c nhnPhn tch Slogan v nh v ca cng ty Honda Vit NamSlogan: The Power of Dreams, (tm dch l: Sc mnh ca gic m), cu ni ngn gn nhng n cha trong mt thng ip to ln, khi bn c c m, n s thi thc bn lm vic t c c m . Cu ni ny ni ln s mng ca Honda l n lc ht mnh v m c em li s an ton, tin nghi v hnh phc cho mi ngi dn.Vi Honda, nh v r rang ca h l Cht Lng & An Ton, n rt r rang thi. Honda chi khng bit bao nhiu tin ca truyn thng vi khch hng th ng nhin iu ny s n su vo tim phi, gan gc ca NTD cng l iu d hiu