Offer and Offer and counteroffercounteroffer

教学重点和难点教学重点和难点 重点 : 1. offer, receipt 等单

词和 subject to ,as follows 等短语在函电中的用法 ;

2. 与发盘相关的专业术语 ;

3. 实盘和虚盘的区别 ; 4. 发盘的内容 , 即如

何写有关发盘的函电 .

难点 : 1. 实盘和虚盘的表示

方法 , 即如何表明你的发盘是实盘还是虚盘 ?

2. 发盘中主要交易条款的表示方法 , 即如何写好发盘 ?

Business negotiationsBusiness negotiations(( 关于交易磋商的函电关于交易磋商的函电 ))

Classification( 交易磋商函电的分类 ):

Offer( 发盘 )

Counter-offer( 还盘 )

Order ( 接受 )

Enquiry( 询盘 )

发盘又称报盘，发价或报价，在法律上叫要约。一般是卖方向特定的人 (Specific Person) 提出的 ;内容十分确定 (Sufficiently Definite) 的，即列明了主要交易条件 ; 并表明只要受盘人在有效期内接受 , 发盘人即受其约束的交易条款和交易条件 .

Establishment of Business RelationsEstablishment of Business Relations(( 建立贸易关系的函电建立贸易关系的函电 ))

Yancheng Jingwei International Group Co. , Ltd. ( 盐城经纬国际集团有限公司 )

To extend American market( 进一步开拓美国市场 )

Catalogue( 商品目录 )and sample book( 样本 )

Victory Trade Corp., Ltd.( 美国维多利亚贸易有限公司 )

81000 printed shirting (81000 号印花细布 )

We are very pleased to receive your enquiry of 22nd May, which enquired about our 81000 printed shirting.( 很高兴收到你方 5 月 22 日关于我方 81000 号印花细布的询盘 .)

We acknowledge with thanks receipt of your enquiry dated 22nd May.( 感谢你方 5 月 22 日的询盘 .)

Receipt n. (1) 收到

We are in receipt of your letter of June. (2) 收据 , 收条

Cargo Receipt 货运收据 ; Deposit Receipt 存款收据 ; Freight Receipt 运费收据 ; Mate’s Receipt 大副收据 ; Parcel Post Receipt 邮包收据

OfferOffer(1) 与 offer 搭配的动词和介词 make/send/give/fax an offer for/on/of… 发盘

Eg.1.Please make us an offer on 20 metric tons groundnuts. 请给我们一个 20 公吨花生的发盘 .

2.We’re pleased to fax you an offer for the printed shirting. 很高兴向你方传真印花细布的发盘 .

其他与 offer 连用的动词 :Accept offer 接受发盘 ; Confirm offer 确认发盘 ; Extend offer 延长发盘 ; Renew /Reinstate offer 恢复发盘 ; Decline offer 拒绝发盘 ; Entertain offer 考虑发盘 ; Withdraw offer 撤回发盘 ; Combined offer 搭配发盘 ; Lump offer 综合发盘

offeroffer(2) 实盘 (Firm Offer) 和虚盘 (Non-Firm Offer) 的区别 : 与实盘相比 , 虚盘的内容不确定 , 有保留条件 , 不受约束，其表

示方法主要有两种

A.Subject to 以…为条件 , 在…条件下eg. We make you a special offer, subject to our final confirma

tion. 兹报特别盘 , 以我方最后确认为准 .Subject to your reply reaching here before… 以你方答复在…

前到达为准Subject to your immediate acceptance 以你方立即接受为条件Subject to our cable confirmation 以我方电报确认为准

B.Without engagement/ obligation 不受此盘约束

We take pleasure in making you a special offer, subject to our final confirmation, as follows: US ＄ 0.986 per yard CIF New York( 很高兴向你方报特别发盘如下 :CIF 纽约价每码 0.986 美元 , 以我方最后确认为准 )

1.Offer 的其他种类： good/best offer ( 优惠发盘 ); special offer ( 特别发盘 );

favorable offer ( 优惠盘 ); package offer ( 一揽子发盘 )

As follows: 如下 =as what follows. 这是一个习惯用语 ,所以 Follows 后面的 s 不能丢

E.g. It’s as follows: 如下 : The telegrams reads as follows: 电文如下 : The items as follows: 项目列举如下 : We state as follows: 兹陈述如下 :

Our products is competitive in price and good in quality.( 我们的产品 , 价廉物美 .)

Though our price is lower than other suppliers, we’ve never lowed our production standards.( 价格虽然比别人低 ,但产品的质量标准并没有降低 .)

We offer you such low price totally because we hope it will be a good start of our long business relation.( 我们之所以报这么低的价格 ,完全是由于我们希望这笔业务能够成为双方长期合作关系的良好开端 .)

As it is the first transaction between us, we here make you a favorable offer.(因为这是我们的第一笔生意 ,所以特报优惠发盘 .)

We suggest you place the order immediately because of its large demand.(鉴于此类货物需求很大，建议立即定货 .)

You may avail yourselves of the advantage of this strengthening market because of late there has been brisk demand for textile, especially the value of our money has increased all along.(近来纺织品行市上涨 ,而且人民币持续升值 , 请抓住这个好机会 .)

We suggest you place a trial order to have a try. We feel confident it would have a ready market.( 如果你们不放心 ,可以先试定 , 我们相信市场前景一定会看好的 .)

Dear Sirs,

We are very pleased to receive your enquiry of 22nd May, which enquired about our 81000 printed shirting.

We take pleasure in making you a special offer, subject to our final confirmation, as follows:

Article:81000 printed shirting Specification: 36×36 Price: US ＄ 0.986 per yard CIF New York. Our product is competitive in price and good in quality.

We offer you such low price totally because we hope it will be a good start of our long business relation. You may avail yourselves of the advantage of this strengthening market because of late there has been brisk demand for textile; especially the value of our money has increased all along.

I’m looking forward to your soon reply. Yours Faithfully,

Principal terms and conditionsPrincipal terms and conditions Quality:

Name Including brand

Specification, grade and standard Quantity

Measuring Method Length, weight, piece and so on

Measuring Unit International system, metric system and so on

Package Packing method Packing material

Price Unit price

Money, measuring unit, unit amount and trade terms (with commission)

Eg. Us& 500 per yard CIFC5% New York Total price

Payment Payment method and documents

Shipment Method

If partial shipment is allowed？ Time

OfferOfferTake pleasure in doing sth.Make you an offerAs followsPer yardBe competitive in priceBe good in qualityA good startAvail yourself of the advantage of The strengthening marketOf lateBrisk demand

In receipt of Metric ton Subject sugar Comply with your request Confirmed letter of credit The first available boat sailing to sp. Your attention is drawn to the fact that… Ready stock Enable us to effect early shipment Meet your approval

Exercises Exercises Enclosed please find our quotation sheet and

notice that the offer is valid during 2 weeks. This best price is valid subject to your order

reach us before 31 Jan. or it will lose its validity. We also take pleasure in arranging to produce

the items according to the specifications listed in your goods list.

I assure that you would be satisfied with our quotation.

You’d better place the order as soon as possible because the market/ going/ prevailing/ present/ current price is expected to rise in the future.

This is a favorable offer which won’t be repeated any longer.

We hope the quotation will urge you to place an order.

We suggest you place an order at once because there is popular demand for this article.

Non-firm offerNon-firm offer

If a specific price is agreed upon or guaranteed by the exporter, the precise period during which the offer remains valid should be specified.

Usually, the exporter will send the offer with some conditions, which make the offer a non-firm offer.

Non-firm offerNon-firm offer We thank you for … Telex enquiry In reply European Main Ports =EMP Sight draft Lately Growing demand for sth.

Growing/increasing/ popular demand High/ great/ large/ heavy/ brisk demand Low/ poor demand

Doubtlessly Avail yourself of the strengthening market

Inquiry for

Relevant L/C issued by…

Your first class bank

In our favour

Upon signing Sales Contract

Meet your customers’ taste and need

Feel free to do sth.

Meet with our careful attention

Confirming a Non-firm OfferConfirming a Non-firm Offer

1. In reply to2. Confirm our fax dispatched on…3. Offering without engagement4. Woolen mixed blanket5. 1bs=pounds6. Pcs=piece7. Draft after 60 days8. Cordially9. Take advantage of this attractive offer10. Cause a sharp rise in price11. A perfect combination of durability, warmth, soft

ness and easy care

How to write a counter-offer?How to write a counter-offer? Rarely is an exporter able to offer a

product to all customer at the same price. Therefore price bargaining is common in exporting.

However, a few large importers are willing to provide a counter-offer, unless the product is unique or new and there is little or on competition.

If the importer has a buying agent in the exporter’s country, it would be better to contact the agent.

The letter of rejection should cover the following points: Thank the seller for the offer; Express regret at inability to accept; Make a counter-offer, in the

circumstance, it is appropriate; Suggest other opportunities to do

business together.

Counter-offerCounter-offer Appreciating the good quality of your shirts Price is rather too high

On the high/ large/ big/ small side 偏高 / 大 /小

Too much on the high side 太高 Point out Make reduction in your price Say

That is to say Namely

Make a concession

Kindly note that… Cope with The prevailing heavy competition With regard to The minimum quantity Cable confirmation At your earliest convenience

Exercises: Exercises: We acknowledge receipt of your letter of

March 20, in which you told us that our price didn’t accord with your market.

We thank you for your letter of April 26, in which you told us that our quotation was in accordance with your market and prepared to place an order for 500 units sewing machines soon.

In reply to your letter of June 10, we find that your quotation was too much on the high side and we couldn’t accept it.

As you didn’t agree to lower/ decrease/ fall/ reduce the price, we have to place/ book our order elsewhere.

As we can obtain goods of the same quality from Japan at a much lower figure, we are very sorry that we would not consider your offer made three days ago.

How to reply to a counter-offer?How to reply to a counter-offer?

The seller should states briefly but clearly that whether he can accept the counter-offer and gives the reasons why.

At last of the letter, he usually should politely make it clear that the bargaining is at an end. The buyer must now accept the offer or withdraw from the transaction.

Reply to a Counter- offerReply to a Counter- offer

1. Grant your request Grant = Agree to Grant a favor Grant sb. permission to do sth.

2. Lower the price 3. Raw material 4. Rise sharply 5. Reduce price by 15%

Decrease/ reduce/ go down/ lower/ drop/ decline price 降低价格

6. Considerably 7. On all lines = All types

We will place an order for those lines. 8. Order for US ＄ 3,000 9. Manage to 10. Counter-suggestion 11. Regular order

Regular customer/ visitor 固定顾客 /常客 Regular doctor 固定医生

Requesting a Bid from the BuyerRequesting a Bid from the Buyer 1. Make you firm offer 2. Walnut meat 3. the few parcels 4. Under offer elsewhere 5. Make us an acceptable bid 6. Of late=lately 7. Result in increased price 8. Avail yourself of 9. Strengthening market

= the market advance/ rises/ stiffens/ hardens/ soars

总 结总 结 1. 要掌握的单词和短语 : transaction, receipt, offer, as follows, trial ord

er

2. 要掌握的专业术语 : Accept offer; Confirm offer; Extend offer; Renew offer; Lump offer; Good/best offer; Favorable offer; Special offer;

Package offer; Catalogue; Sample books; Cargo receipt; Deposit receipt; Freight receipt; Mate’s receipt; Parcel post receipt

3. 实盘和虚盘的区别 , 特别是虚盘的的表示方法

4. 发盘的写作 , 注意写作的技巧

你能翻译下列短语吗你能翻译下列短语吗 In receipt of As requested Under separate cover By separate post One catalogue Two sample books In due course In making your selection A concrete transaction

Take/ Have pleasure in/ of doing sth. Making you a special offer Subject to our final confirmation As follows: Confirmed, irrevocable L/C payable b

y draft at sight Be acceptable With keen interest Trial order Acknowledge with thanks

Mate’s Receipt Accept/ Entertain offer Extend offer Decline offer Withdraw offer Renew /Reinstate offer A good start The first transaction Long business relation

Subject to our final confirmation Subject to your reply reaching

here before Subject to our cable confirmation Without engagement/ obligation A special offer Package offer Good/best/ favorable offer As follows Avail yourselves of the advantage

Strengthening market Make you a favorable offer Competitive in price Good in quality Cargo Receipt Of late Brisk demand Place a trial order Cause a sharp rise in price

The market/ going/ prevailing/ present/ current price

Not be repeated any longer Popular demand Rush us samples by airmail Give this enquiry your prompt

attention Remain valid for negotiation Woolen mixed blanket Feel confident Article number Draft at sight

With keen interest Take the liberty of doing sth. Excellent/good/better/more value for m

oney Lose its validity Growing demand for sth. On the high side Finalize an order Benefit from the expanding market Accord with your market lower/ decrease/ fall/ reduce the price

Order elsewhere Grant your request Lower the price by 15% Counter-suggestion Regular order Under offer elsewhere Make us an acceptable bid Point out Limited supply

Please do some exercises on page 128-130.