oracle bi overview

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Oracle 商業智慧解決方案商業智慧解決方案商業智慧解決方案商業智慧解決方案

Agenda

• Oracle 商業智慧解決方案

• 商業智慧平台 – Oracle BI Suite EE Plus

• 資料整合功能 – Oracle Data Integrator

• 多維度引擎 – Essbase

• Pre-built績效管理模組 – Oracle BI Applications

• Q & A

Oracle BI Solution是市場領導品牌是市場領導品牌是市場領導品牌是市場領導品牌

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis

of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express

or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2008” by James Richardson, Kurt Schlegel, Bill Hostmann, Neil McMurchy, 1 February 2008Gartner, Inc., “Magic Quadrant for CPM Suites, 2006 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2007

Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2007” by Donald Feinberg and Mark A. Beyer, 10 October 2007

Magic Quadrant for Business Intelligence

Platforms, 2008

Magic Quadrant for CPM Suites, 2007

Magic Quadrant for Data Warehouse Database

Management Systems, 2007

國際市調報告對國際市調報告對國際市調報告對國際市調報告對Oracle的評價的評價的評價的評價

#1 in BI/Analytic Applications

- IDC

“One of the most comprehensive and innovative BI platforms…”

- Gartner

#1 in DW Tools

- IDC

Oracle BI EE Suite

Oracle BI Applications

Oracle Data Warehousing

Oracle Data Integrator

“Oracle's DBMS-independent data integration strategy..”

- Gartner

Enterprise Performance Management SystemComplete, Integrated, Open

Business Intelligence Foundation

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcessEssbase

Financial Performance Management Applications

Operational BI Applications

Fusion Middleware

Web Office Desktop MobileEmbedded in Applications



OLTP & ODSSystems



ExcelXML




Fusion Middleware


PERFORMANCE MANAGEMENT APPLICATIONS

Strategy

Management

Business

Planning

Profitability

Management

FinancialReporting &

Compliance



OLTP & ODSSystems



ExcelXML




Fusion Middleware



Strategy

Management

Business

Planning

Profitability

Management


Compliance

OrderMgmt.

BI APPLICATIONS

SupplyChain

HR FinanceService &Contact

Center

SalesAnalytics

Marketing



OLTP & ODSSystems



ExcelXML




Fusion Middleware



Strategy

Management

Business

Planning

Profitability

Management


Compliance

SalesAnalytics

Marketing OrderMgmt.

BI APPLICATIONS

SupplyChain

HR FinanceService &Contact

Center

BUSINESS INTELLIGENCE FOUNDATION

BI server Interactive

DashboardsAd-Hoc

Analytics

Reporting &

PublishingDisconnected

AnalyticsProactive

AlertsMS Office

Add-inReal Time

Decision

Oracle BI 架構架構架構架構

Siebel CRM

Oracle EBS

PeopleSoftSAP/R3Other

Sources

DataFlowDataFlow

ETL Server(Oracle Data Integrator)

Warehouse, or Reporting Database

< OLAP Server : Essbase

< DW : Oracle DB

< ETL Server : Oracle Data Integrator

BI Server (Oracle BI Suite EE Plus)

Oracle BI Server

Oracle BI Presentation Server

AnswersInteractive

DashboardsPublisher Delivers

InformationAccess

InformationAccess

< BI Server : Oracle BI Suite Enterprise Edition Plus

OLAP

(Essbase)

Agenda






• Q & A

OLTP & ODSSystems

DataWarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Financial PerformanceManagementApplications

InsightPerformance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

HyperionEssbase

Reporting & Publishing

Financial Reporting

BI Publisher

Interactive Reporting

SQR Production Reporting

Web Analysis

Ad hoc Analysis

ProactiveDetectionand Alerts

Microsoft Office

Interactive Dashboards

Oracle

BI Server Multidimensional Calculation and Integration Engine

Intelligent Caching Services

Enterprise Business Model and Abstraction Layer

Intelligent Request Generation and Optimized Data Access Services

整合性且開放的整合性且開放的整合性且開放的整合性且開放的BI平台平台平台平台Enables Flexibility, Extensibility, Standardization

Oracle BI Suite Enterprise Edition Plus

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化Single Consistent View and User Self-Sufficiency

Role-based views of the information relevant to the user

Consistent definition of business measures, metrics, calculations

Model once, deploy everywhere

Across any data sources

• User roles, preferences• Simplified view• Logical SQL interface

• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

• Map Physical Data• Connections• Schema

Presentation Layer

Physical Layer

Semantic Object Layer

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資料應用層資料應用層資料應用層資料應用層

Physical Layer – “Intelligent Request Generation”Reads in system catalog

Multiple sources

Optimized SQL generation

Regardless of Schema

Function ship to appropriate data

sources/Compensation

DB2Supply Chain DM

TeradataOLAP

OracleERP.

XML DataSource

SQL ServerAcxiom

SiebelOperational

Business Model Layer –“Calculation Engine”

Physical complexity converted

to logical subject areas

Drill-Paths

Complex/Derived Measures

(Level-based, time series,

dimension-specific, nested)

Aggregate/Fragment Aware

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化商業邏輯模組化商業邏輯模組化商業邏輯模組化商業邏輯模組化

Presentation Layer

Role-based, in context,

personalized presentation – Oracle

Answers

資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化商業模組呈現層商業模組呈現層商業模組呈現層商業模組呈現層

提供完整的解決方案提供完整的解決方案提供完整的解決方案提供完整的解決方案Designed for Pervasive Intelligence

• Live, intuitive, personalized dashboards

• Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics

• Simple yet powerful intelligence for anyone

Oracle InteractiveDashboards

Oracle Delivers

• Automated detection & alerts for proactive insight

• Content deliver to any device in multiple formats

• Multi-step analysis and analytic workflows

Oracle Answers

• Powerful ad-hoc analysis via 100% Web UI

• Create & modify charts, pivots and dashboards

• True business user self sufficiency via intuitive, simplified business model

互動式互動式互動式互動式 DashboardsRole-Based and Personalized UI

引導式深入分析引導式深入分析引導式深入分析引導式深入分析Dynamic & Event-Driven Analytics Drive the Right Actions

Guided Analytics drives alignment and actions through the organization by

modeling and making accessible discovery and decision-making best practices.

Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context

(parameters) from one dashboard to the next and is easy to configure in OBIEE.

Ad-hoc Analytics即興查詢及製作報表即興查詢及製作報表即興查詢及製作報表即興查詢及製作報表

• Automated analysis, detection, and delivery of intelligence

• Notification on any device and within Dashboards

• Multi-step analysis & workflow

• Author and share alerts

• Self-service subscriptions

即時的訊息提醒即時的訊息提醒即時的訊息提醒即時的訊息提醒Real-Time Proactive Intelligence

Delivers provides constant monitoring, analysis, and notification of problems and

opportunities, across all data sources, tailored for any user on any device.

即時的訊息提醒即時的訊息提醒即時的訊息提醒即時的訊息提醒Real-Time Proactive Intelligence

提供完整的解決方案提供完整的解決方案提供完整的解決方案提供完整的解決方案Designed for Pervasive Intelligence

• True “pixel-perfect” reporting and publishing

• Report layout using familiar tools (e.g. Word, Adobe)

• Single product for all document needs – invoices, checks, financial statements, government forms, etc.

Oracle BI Publisher

Oracle MS Office Plug-in

• Interactive Excel and PowerPoint add-ins

• Enable use of BIEE data, business model, and report catalog within key Office applications

• No fragmentation of data in local spreadsheets

Oracle Disconnected Analytics

• Full analytics for the mobile professional

• Same experience whether offline or connected

• Full and incremental data synchronization enables rapid updates with minimal data set size

BI Publisher High-Fidelity ReportingOne Solution for All Document Needs

�Employee Forms

�Order Forms

�Invoices

�Operational Reports

�Correspondence

�Financial Statements

�Checks

�Purchase Orders

�Labels / Bar Codes

�Collateral

�Government Forms

BI PublisherAuthor, Manage & Deliver to any destination

Layout Templates EDI

EFT

Printer

Fax

WebDAV

e-Commerce

Output Destinations

Oracle, SQL Server

PeopleSoft,SAP, Siebel

Java, C++,Pearl, etc

Data Source

�Word

�Excel

�Acrobat

XSL

Layout Tools

PDF

RTF

HTML

Excel

�XML Spy

�JDeveloper

�Scriptura

Email

Web Services

XML

�Multiple document output formats

�Report layouts developed and maintained using familiar desktop applications·

�Reduced costs and complexity by eliminating custom or third party solutions

Oracle Disconnected AnalyticsFull-Featured Disconnected Client

The user experience is identical to the connected user. Dashboard and Answers

functionality will act identically as if the user were connected to the server.

OracleOperational

OracleOracle

DisconnectedDisconnected

DataData

Disconnected Metadata & Report Definitions

Web CatalogPresentationMetadata

• Business ModelDisconnected BI Server • Server Cache

• Calculations

The bottom of every Interactive

Dashboard page has an “Add to

Briefing Book” link that

automatically builds an electronic

briefing book.

Bring along an electronic “Briefing Book” which is a collection of your most important

dashboards. Briefing Books are extremely small and can be delivered daily for

enterprise collaboration.

Briefing Books“Pack & Go” Dashboards

Briefing Books can be:

• Saved

• Carried anywhere

• Emailed / shared

• Presented

• Refreshed / updated

• Distributed automatically via Delivers

Excel PowerPoint

• Native Office 2007-style ribbon & Task Pane based Presentation Catalog

結合結合結合結合Office應用應用應用應用

Ad Hoc Analysis

Formatted Reports

資訊模組化及完整的分析功能資訊模組化及完整的分析功能資訊模組化及完整的分析功能資訊模組化及完整的分析功能“Model once, deploy everywhere”

� Information consistency

� Information availability

� Eliminates data silos

� Increased user adoption

� Greater Leverage in IT

Oracle BI EE Server

Common Enterprise Information Model

Proactive Alerts


Disconnected Analytics

Microsoft Office

Business Processes

快速導入成果快速導入成果快速導入成果快速導入成果

3½ months: Sales, Service, Marketing Analytics

6 weeks: Exec Team live with Oracle BI EE

12 weeks: 200 users live with Oracle BI EE

100 days: 1,200 users live with Oracle BI EE

9 weeks: Oracle BI EE for sales reporting

10 weeks: Sales Analytics for 1,200 users

3 months: Oracle BI EE for mobile sales team

6 weeks: Oracle BI EE for Credit Risk Group

8 weeks: Order Management Analytics

5 weeks: 120 users live with Oracle BI EE

Agenda






• Q & A

Oracle Data IntegratorBased on Technology Foundation from

Data Movement and Transformation from Multiple Sources to Heterogeneous Targets

D I F F E R E N T I A T O RB E N E F I T

Knowledge ModulesHot-Pluggable4

Declarative CDCReal-time Integration3

Declarative DesignProductivity2

Heterogeneous “E-LT”Best Performance1

Differentiator: E-LT ArchitectureHigh Performance

Transform in Existing RDBMS� High Performance

� Easier to Manage & Lower Cost

Conventional ETL Architecture

Extract LoadTransform

Conventional ETL Architecture

Extract LoadTransformExtractExtract LoadLoadTransformTransform

Next Generation Architecture

“E-LT”“E-LT”

LoadExtractTransform Transform

Next Generation Architecture


LoadExtractTransform Transform


LoadExtractTransformTransform TransformTransform

Transform in Separate ETL Server� Poor Performance

� High Costs

Customer Benefits:

Batch Load times went from 63 hours to under 10 minutes

�Proprietary Engine�Proprietary Language

�Leverage RDBMS�Native SQL

Differentiator: Declarative Design

Differentiator: Declarative Design Developer Productivity & MaintainabilityConventional ETL DesignConventional ETL Design

ODI Declarative Design

Define How: Built-in Templates

Define

WhatYou Want

Automatically GenerateDataflow

11 22

ODI Declarative Design


Define

WhatYou Want


11 22


Define

WhatYou Want


11 22

Define

WhatYou Want


11 2211 22

Conventional ETL Design� Specialized skills� Significant development & maintenance

efforts

Declarative Set-based Design� Shorter implementation times

� Significantly reduced learning curve

“ODI is an incredibly powerful development environment. Not only have our development teams increased their productivity by at least 50%, but ODI also helps them to better structure their work, and to produce data interfaces that are better documented and easier to understand.”

Customer Benefits:

� Necessity to define each step of Complex ETL Flow Logic

� Simplified number of steps

� Automatic Data Flow generation

Differentiator: Active Integration Declarative CDCReal-Time Business Intelligence

� Tracking and moving just the changed data

� Declarative set-based mapping

� Ensured Data Consistency

� High efficiency of integration by

reducing the volume of source data processed in the flow

� Reduced implementation time

CDCCDC

• Real Time Synchronisation of Oracle 10g databases

• Low overhead on source system

• On the fly transformations

Customer Benefits:

Differentiator: Knowledge ModulesHot-Pluggable: Modular, Flexible, Extensible

� Tailor to existing best practices

� Reduce cost of ownership

� Library of hot-pluggable templates

� Open and extensible

� Declarative set-based mapping

Customer Benefits:

• New to Sybase IQ Technology• 3 days training• Generated Optimized SQL

without Sybase skills

Energy/Industrial Insurance / Health Retail Other

Communications Finance / Banking Media Services

Oracle Data Integrator Customers

Agenda






• Q & A

報表報表報表報表分析預測分析預測分析預測分析預測

那些客戶投資成本最多那些客戶投資成本最多那些客戶投資成本最多那些客戶投資成本最多????

這家客戶買了那些產品這家客戶買了那些產品這家客戶買了那些產品這家客戶買了那些產品????

今年第四季的營收預測是多少今年第四季的營收預測是多少今年第四季的營收預測是多少今年第四季的營收預測是多少????

那些客戶對公司獲利最多那些客戶對公司獲利最多那些客戶對公司獲利最多那些客戶對公司獲利最多????

這家客戶下一次最有可能買那些產品這家客戶下一次最有可能買那些產品這家客戶下一次最有可能買那些產品這家客戶下一次最有可能買那些產品????

未來客戶需求減少對公司預測目標有何影響未來客戶需求減少對公司預測目標有何影響未來客戶需求減少對公司預測目標有何影響未來客戶需求減少對公司預測目標有何影響????

一般報表與多維度分析預測的差異一般報表與多維度分析預測的差異一般報表與多維度分析預測的差異一般報表與多維度分析預測的差異

What happened? What if?

多維度分析的最佳選擇多維度分析的最佳選擇多維度分析的最佳選擇多維度分析的最佳選擇Oracle Hyperion Essbase

• 可連接多種資料來源• What-if預測分析及計算• 多維度分析成本分攤• 可提供多人同時讀及寫功能

• 回寫機制• 提供財務分析及計算• 名列十大科技發明

Essbase:

The multi-dimensional database technology that put online analytical processing (OLAP) on the business

intelligence map. … it spurred the creation of scores of rival OLAP products - and billions of OLAP cubes.

Information Age magazineAugust 2005

Oracle Hyperion Essbase名列十大科技發明名列十大科技發明名列十大科技發明名列十大科技發明

Essbase – 不只有多維度分析不只有多維度分析不只有多維度分析不只有多維度分析

AggregationAggregation

RankingRanking

Time SeriesTime Series

Moving AverageMoving Average

PeriodPeriod--overover--PeriodPeriod

ModelingModeling

ForecastingForecasting

AllocationAllocation

Financial CalculationsFinancial Calculations

WhatWhat--ifif

Essbase - Market Leading Technology Analytic Services

• 任意的多維度切割、樞紐、查詢、合併、分攤、模擬、子Cube巢狀查詢與計算

• 支援多處理器的多執行緒與平行計算引擎

• 內建企業等級的叢集服務 (Cluster) -High Availability

• 連線池緩衝機制 (Connection Pooling)

• 容錯移轉機制 (Fail-Over)

• 負載平衡機制 (Load Balance)

• 針對不同應用，可彈性選擇且共存的資料儲存方式(MOLAP、ROLAP、HOLAP)

• 與資料獨立隔開、完整且獨立執行的計算腳本擴充功能

• 可被回寫與重新架構、且不用重組與再計算的結構使得BPM中的Modeling與Planning應用更容易

• Cell level的權限控管機制

• 內建Hybrid與Drill-Through，直接透通至即時資料

• 跨所有的平台 – NT/2000, Unix(AIX,Solaris,UX), Linux, OS/390, AS/400

• Aggregations

• Attributes

• Boolean Logic

• Cross Dimensional Calculations

• Currency Conversion

• Custom Functions/Macros

• Stored Procedures

• Financial Intelligence

• Trigger

• Allocation

• Forecasting & Trend

• Data Mining (6種演算法內建)

• Matrix Calculations

• Member Set/Time Balance

• Multi-User Write

• Relationship

• Statistical

• Time Series Intelligence

內建超過內建超過內建超過內建超過250種計算函數種計算函數種計算函數種計算函數，，，，遠遠超過市面上遠遠超過市面上遠遠超過市面上遠遠超過市面上其它其它其它其它DW&OLAP 解決方案解決方案解決方案解決方案

Powerful Analytic Functionality – over 250 Functions

整合整合整合整合Office應用應用應用應用Smart View

酷炫的分析介面酷炫的分析介面酷炫的分析介面酷炫的分析介面

Visual Explorer is not just a slick way to visualize, it’s a slick way to visually analyze.

Wayne Eckerson, Industry Analyst, TDWI

Scalability

Analytic Scalability

International RectifierCollaborative demand planning

•Sales Trending & Forecasting •Manufacturing Capacity & Mix•Marketing Analysis•Customer & Product Profitability•Capital Budgeting•Financial Reporting & Analysis

Reduced inventory costs and increased revenue through improved forecasting

Data ScalabilityData Scalability

Ontario Ministry of TransportationOver 100GB and 39 dimensions providing 14 years of history

•230,000 Collisions•250,000 Sections of Highway•450,000 Vehicles with 22 Attributes•185,000 Persons Injured with 18 Attributes

Lower fatality rates through improved insight of factors influencing accidents

Ontario Ministry of TransportationOver 100GB and 39 dimensions providing 14 years of history

•230,000 Collisions•250,000 Sections of Highway•450,000 Vehicles with 22 Attributes•185,000 Persons Injured with 18 Attributes

Lower fatality rates through improved insight of factors influencing accidents

Maintenance ScalabilityMaintenance Scalability

DaimlerChryslerProcess automation using UNIX shell scripts,AutoSys jobs, and Tivoli TME 10 monitoring

•45 databases on 4 physical servers•Server and application log monitoring•Nightly updates and calculations•Back up and recovery

Reduced administration costs and improved application availability

DaimlerChryslerProcess automation using UNIX shell scripts,AutoSys jobs, and Tivoli TME 10 monitoring

•45 databases on 4 physical servers•Server and application log monitoring•Nightly updates and calculations•Back up and recovery

Reduced administration costs and improved application availability

User ScalabilityUser Scalability

NTT DoCoMo30,000 users across 37 BUs & 172 offices

• Mobile Phone Sales • Customer Billings• Assets, Contracts, Purchasing & Logistics• Human Resources• Finance - P/L, C/F, B/S, Virtual Close

Real time visibility

NTT DoCoMo30,000 users across 37 BUs & 172 offices

• Mobile Phone Sales • Customer Billings• Assets, Contracts, Purchasing & Logistics• Human Resources• Finance - P/L, C/F, B/S, Virtual Close

Real time visibility

BIEE Plus整合整合整合整合Hyperion Essbase

BIEE Plus整合整合整合整合Hyperion Essbase報表呈現報表呈現報表呈現報表呈現

Essbase使用客戶使用客戶使用客戶使用客戶

Agenda






• Q & A

BI在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色

Sales Analytics

Marketing Analytics

Service & Contact Center Analytics

Optimize service processes, reduce costs, retain and

grow customers

Improve pipeline

visibility, forecast accuracy and sales

effectiveness

Optimize campaign

execution, results, and ROI

Financial Analytics

HR Analytics

Supply Chain Analytics

Optimize supplier sourcing, supplier performance, and

inventory levels

Always understand financial condition

and drivers of cost and profitability

Retain talent, manage comp costs, increase

productivity

…....但少有企業能做到理想中的但少有企業能做到理想中的但少有企業能做到理想中的但少有企業能做到理想中的BI. . . . 為什麼為什麼為什麼為什麼????

How do I proactively manage risks of my receivables portfolio?

How does supplier performance impact customer satisfaction and revenue?

Se

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Customers

Sa

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Dis

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on

Dis

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Fin

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Op

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Customers

Customers

Suppliers

Suppliers

Suppliers

很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統

How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?

往往往往往往往往BI的導入是需要很多的努力及代價的導入是需要很多的努力及代價的導入是需要很多的努力及代價的導入是需要很多的努力及代價

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

These steps require multiple different BI and DW technology

INVESTMENTS

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

These steps require IT or BI staff

resources with specialized SKILLS

These steps take TIME to understand

and perfect as knowledge of best

practices is learned

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Oracle BI Applications 預建模組預建模組預建模組預建模組Single or Multi-source Analytic Apps Built on OBIEE

Oracle BI Suite EE

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing


DisconnectedAnalytics

WebServices

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PackagedETL Maps

UniversalAdapters

IVR, ACD, CTIHyperionMS Excel

Other Data Sources

DW Schema


Oracle BI ApplicationsComplete, Prebuilt, Best Practice BI Solutions

Travel& Trans

Travel& TransAutoAuto Comms

& Media

Comms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

Services

FinancialServices

HighTech

HighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public Sector

Public Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer& Product

Profitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

分析流程分析流程分析流程分析流程 – Financial Analytics

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customersand Collectors?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill toDue Balances by Region

What is the aging ofDue Balances?

Are Payment Termsin compliance?

Is DPO on target?

• Business Function:Receivables

• Role:Director, Credits & Collections

• Objectives:

• 1) Maximize Cash Flow

• 2) Control Risk of

Receivables Portfolio

分析流程分析流程分析流程分析流程 – Financial Analytics

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill to

Deta

il

Build from Scratchwith Traditional BI Tools


Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Prebuilt DW design, adapts to your EDW

Role-based dashboards and thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Oracle BI Applicationssolutions approach:

• Faster time to value

• Lower TCO• Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Oracle BI Applications對企業的效益對企業的效益對企業的效益對企業的效益

Deployed to 800 users in under 90 days

Analytics for sales-oriented contact center

Live in 120 days

Sales Analytics

4 months from decision to live for 1200 usersPharma Analytics

Live in 100 days, 6500 usersSales and Marketing Analytics

“Having had experience of Siebel Business

Analytics, I can vouch that it can be deployed as rapidly as they claim...It is a

product that really delivers.”

Deployed to 3000+ users in 3 months

Sales Analytics

快速導入快速導入快速導入快速導入提升競爭力提升競爭力提升競爭力提升競爭力

Media / Energy Aero / Industrial Insurance / Health Life Sciences Other

Communications Automotive Finance / Banking Consumer Goods High Tech

Oracle Business Intelligence CustomersBusiness Analytic Tools and Applications – Select References

BI市場的領導者市場的領導者市場的領導者市場的領導者

Business Analytics Tools

Analytic Applications (Total)

CRM Analytic Applications

Data Warehousing Tools

#1

#1

#1

#1Financial and BPM Analytic Applications

#1

Business Analytics (Total BI/DW tools + apps) #1

Source: IDC; includes Hyperion

Market SegmentMarket Segment Oracle PositionOracle Position