###ovop oita - hiramatzu.docx

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"One Village, One Product"Spreading throughout the

World


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July2008

We have compiled this textbook by summarizing and updating the two

keynote speeches that the advocator of the "One Village. One Product"

Movement, President Morihiko Hiramatsu, Ph_D., made at the J1CASymposiumin1999 and also at ChiangMaiUniversitySymposiumin

Thailandin2005.

Since the "One Village, One Product" Movement is spreading throughout

the world. we sincerelyhopethat this book will be informative and fullof

suggestions for those who are enthusiastically engaging in re-

gional revitalization in each country and region.

Oita OVOP International Exchange Promotion Committee, Japan


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Contents The "One. Village, One Product" Movement

1 , The Objective of the Movement ....................................................... 5 Spreading throughout the World

"..1) A Transition fromaGNP oriented societytoa GNS MorihikoHirarnatsu, Ph.D.

(gross national satisfaction) oriented society ............................... 7 Fortner Governor of Oita Prefecture, Japani:-."2. Exogenous Development and Endogenous Development ..... 8 President

13') Aiming ataGNS-orientedsociety......................................... 10 Oita OVOP InternationalExchange PromotionCommittee

. Principlesofthe "One Village. One Product" Movement ---10

1.LocalvetGlobal ....................................................................... 10 I .TheObjectiveofthe Movement

II.Self-reliance and Creativity ...................................................... 12

IR. Human Resources Development ............................................. 15 hi1!179,I wasFirstelected Governor of OitaPrefecture. myhometown.

With a population of approximately1.2million. Oita is about 1,000

3 . The "One Village. One Product"MovementSpreading kilometersaway from Japan's capital, Tokyo : about one andhalf

throughoutthe World -.17 hour6 byplane.I served as governor thereforsix straight terms to-China........................................................................................ 17

Thailand taling2

,

1years.Korea 19 13einreassumingtheofficeofgovernor.Iworked for the Ministry of

- Philippines .................................................................................. 20 International Tradeand Industry (presently, the Ministry of Economy,

Malaysia ................................................................................... 20 Trade and Industry),andwasconcernedwith economy-and-industry-

Indonesia 21 related policies such as computer-oriented programs andcountermen-

A Erica 21 nitresforindustrial pollution.Frankly speaking,Idid notknowmuch

Other Countries APEC. Guam.Cambodia. Laos,Mongolia. etc.) about local administrationinthe early days of my governorship. To

..... '22 IhiTin with, however, I advocated the ''One Village. One Product"

- Japan ........................................................................................... 23 -milli,aimingatthe creation ofahometowninwhich citizens can

Lilo- 11,41 pride.Inrecentyears,thismovementhas drawn attention

4. Exchanges and Outcomesobtainedthrough ion]:illoverthe world, especiallyfromother countriesinAsia andAf-

the"OneVillage. One Product"Movement .................................. 26 iind .11.4) APEC member countriesasa useful regional revitaliza-Lion Brlimv, and somecountrieshave activelyappliedittotheir poll-

A Key to the Successofthe "One Village, One Product"ciestosolve poverty issues. Currently, the movement has spread to

Movement ..................................................................................... 28 Mongolia,China, Thailand.South Korea and many other Asiancoun-

tries. and also to Africancountriesincluding Malawi and Tunisia.To-

...................................................................................... 29 day. it is reachingevento Paraguay andotherpartsofSouth America

30 A th d t f thi i I fi t f t th i l b k
http://prefecture.my/http://prefecture.my/http://prefecture.my/http://prefecture.my/


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................................................... 30 As the advocator of this campaign, Ifirstrefer to thesocialback-


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Location of Oita Prefecture

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roaaI the campaign, as well as the reasoningbehindit,and next

vi 50 some examplesofOita's.movement.

I'.1Transitionfrom a GNPorientedsocietytoa GNS (gross na-iinnal

satisfaction) oriented society

I t4iolidiffioyas governor of Oita Prefecture i n1979-In the 70s. duringo 11101' 11:1'r tll period, japan enjoyed the crest ofa national landreform

INNin ,Ii 1iktic tills, LIC.1111 the overpoptth.r:ion problem in urban areas and

IIt .1.1V11111111/;ItiOn problem in rural 212"L'21 were accelerated, and the

ag , KI'JtVrIlioli o f living environment bet:lune more serious,Theway to

hal-alleyt he lusterand the shadow of economic development supremacy,

dial also thy way to create a society where people can make their liv-ii

cord-511 AR, werebig challenges for governments at all levels to t'4 Oil!

With.inthis C.OnteXt. 1 set up two objectives.

Tin.first 15E1i. i .q.1.ive was t oincrease the per capita income of citizens.

Thyiniroulos irf ( citizens were low. and the disparity between To-kyo anti areas was verygreatwhen I became governor. The

firtit totry wii!-;loraisecitizens' incomes andtobuildup

!h eir rrii1 11'1101' GNP oriunlydsociety(N. 1)- As an ultimate goal of

Urrii511;111 It'Vil:111:421.1ii k4-I' aimed at the realizationof21soriel:y where

:111 1.';411 Is' I )1.0111.I ;Indfeelsatisfied with their ineach

Own 11'!..114TIIV4' C1i111111.1.1.1)itieS,

itintc~1Ii4iirtlat:i ....iociety where the elderly live with peace ofmind,

11w vita fully yYpress their vitality. and people can producetheir

ripv.yailliet; includingculturea ndlourismeveni nruralplaces y (N,

2). I alsoaimeda tdeveloping humanre.. %.4,1141.C.111'MliV12f or regional vitalization. For die realization or 1111.t 'iNi"andGNS

oriented societies,I proposed the- One Village. ]Lk('1 111tii l1ICI:"

Movement,

I GNP (Gross Naiionol Product) orienDeri .society society realiv.ectbylip-

cusingorseconomic developmentorraisingcitizens'incomes


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8 11

A PriceComparisoncarLocal/ IndustrialProducts

Dried Shiitake Mushrooms 100g 3.00ORY 28tISD

Barley Distikd Spirits 100g240,11PY2,311513

GreenhouseOranges I tlOg 300J PY2.8t3D

Motor Cars 101)g200.113V1.9USD

where the citizens' livesand the community's benefitscomefirsta

GNS-oriented society.

(a)AimingataGNS-oriented society

A GNS-oriented societydoes notputvalues oneconomicor material

satisfaction bu ton the improvementof the qualityof life, pursuitofa

worthwhilelifeandcoexistence withnature. While protecting our liv-

ing environment from devastation, we should aim at a moderate

development or a society with harmony between material satisfaction

and spiritual satisfaction. I believethat thephilosophy of sufficiency

economy and my idea are based on the same conceptual framework.

We mustconsider

*coexistence of nature and humans.

eco-prosperity of agriculture and industry

*correction of the disparity between urban areas and rural areas.

Glitechnotogical transfers from advanced industriestolocalindustries.

*solution for discrimination againstdifferentethnicgroups, disabledpeopleanddifferent genders,

From this point of view, I recommended that the citizens of Oita create

their ownspecialty that can be their pride agricultural products. tourism,

folksongs, cultural assets, whatever they want

2. Principlesofthe "One Village, One Product". Movement I.

Local yet Global

When I became governor in 1979, 1 proposed the "One Village, OneProduct

-

Movement through which eachlocalcommunity would strive to

create and market one product that could be a source of pride for the

people living there. This movement is founded on the three basic

principles. The movement's aim is not simply to make souvenirs for

tourists, but to create local specialty products that can pass muster not

onlyinthe Tokyo market but also in the international mar

ket. in other words.

the aim of the "One

Village, One Product"

Movement is to cre-

tile and market local

products that cangain

11 global reputation.

Take shritake

mushrooms grown in Oita for instance. They presently OCeottni for

34% of all the shfitake mushrooms produced inJapan, Among several

different kindsofshiirake mushrooms, donko shiltake Mushrooms cost

about3.030 yen per 100 grams, orabout US$28, To give' you some

perspect ive on this value, a domestically manufactured Japanese car

such asa Toyotacar,on average, costsabout3 million yen andweighs

about 1.5 metric tones, or 200 yen per 100 grams. But Oita shiltake

mushrooms cost 3,000 yen per100 grams. We could en.

courage a companytomoveto Oita and build an automobile factory,

which would be one way of promoting development through externalinfluence. Instead, we have chosen to fully utilizethe potentialoflocal

resources bycreatinghigh value-added special products while

conserving our ecosystems andthe environment. Thisisthe spirit of

the "Ono Village. One Product" Movement - creatingproductsthatare

lo-Cal, yvi globalinappeal.Let megive you another example.Using

bar-boy grown ii iOita,we makecleardistilled liquor called shochu

that is now verypopularin. Tokyo and OsakaInOita,thisshochu

costs 200 yen ci boldly, butifyou wanttobuya bottle and keep it

red. for you at aGinzabar, it will cost you 8.000 yen.

,Dr30 Village, One Product

-

Movement is about using local,TOSOUrces to make high value-added products. Rather than

Nimply imitating Tokyo or Osaka we are aiming to create a cultural

t.nuiroanient and products unique to Oita. The first principle of the "l)ia

Village. One Product-

Movement, therefore, is to revitalize each local

community by developing its potential resources to create high ..Value-


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added products while conserving the environment

10 11


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12 13

YutuinBarbeoue&ShoutingContest

You m aythink that 'Localy et Global' isan antonymic principle,b ut i t

is not contradictory. Some specialties that are most partAlar to a re

gion or a country are sometimes accepted globally. Take Thailand's

Tomyangkun. oneof the three world famous soups, Thai massage and

Thai boxing, for example. The more characteristic features they offer.

the more reputations they can gain in the world. In other words, we

should find something special t o the area and develop it into a locally

yet glohally" marketable product, by adding some values to it. This is

the firstprinciple of the "One Village, One Product" Movement_

II. Self-reliance and Creativity

The second principle is self-reliance and creativity. The driving force

of the movement is citizens. it is not government officials but locals

who decide what they choose as their specialtyto revitalize their area.

The point is that special subsidies should n ot be providedtolocalsd i-

rectly. As the saying "the end of money is the end of love" goes. if

you offerthem subsidies, it is highly likelythat they will giveup thecampaign when the subsidy system is abolished. Local areas are

blessed wit h bea ut ifu l nature such as forests and lakes. They also

have folksongs and folkdances nurtured for a long time in the region,

and some traditionaltechniques, for instance. fo rmakingpicklesand

dried fish, In short, they have the potential to start a new business,

makingfulluse of their specialties_ Icall it'regional potential. " The

"One Village. One Product" Movement advocated by myself is the

campaign to facilitate regional de-

velopment through making locals

aware of their potential and maxi-

mizing it with their spirit of self-reliance.

The prefectural government does

provide technical advice, however. For

example,ithasoffered guidanceonhow

to cultivate the afore- ProcessedproductsfromKabasw lime

mentioned shiftake mushrooms and

how to develop a new drink and

proc essed goods from kabosu limes.

The prefecture also makes a inajor

contribution through promotion

activities in Tokyo : for which iho

government acts as a sort of males-

mart,Butapartfrom that, the towns.

villages and cities of Oita Malt' and

market their ownprod-

Kitt independently with their own

resources, money and know-how. This self-reliance and creativity,

backed by theprefecturalgovern-

ment,is the second principle of the "One Village. One Product" Move-

ment,The most important thing is the leading role that people play in

theirefforts,whether it is the cultivation ofshiliatre mushrooms,the

vveloprnent of new products or, to give a non-agricultural example, I

ho development of an ewresort town such as YuluinTown, which isnow visited by 3.9 million touristseveryyear.The developmento f

tourist resorts alsoqualifiesa s a'OneVillage. One Product" project

l Italian resourcesa re essential to promote the revitalization ofa re-

Wirt' low to utilizepeopleis the keypointinall of this.

will show you another successful example of Oyama Town, IlitaCity, 1th

a population of about 3. 800, After the Second World War, the

grove rim tent recom-.

rmors 1.n grow more to

raise more live-yenta is.

however,alocated deep in litOt

tains, and has little arable Mild

to grow rice and few pas-!lima to

feed cows. So, they tic-Med not

to obey thecentral

government's policy and shifted ________________


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their farming products from OyamaTown DirectSales Shop


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12 13

riceand cattleto chestnutsand unvplums.Under the ,slogan of "Let's

plant ches tnuts and plums and go to Hawaii," the head of the Oyama

agricultural cooperative started a regional revitalization campaign.

They process pickles, juice and many other products from time, and

grow enoki mushrooms by using sawdust provided by nearby

sawmills. They have increased their incomes throughthe productionof

highvalue-addedproducts. In general, agriculturalyield is decreasingin Japan. but Oyama's is increasing The growth rate of Oita

Prefecture's gross agriculturaloutput for 2(X04 is0.91 times that for

1980,However, Oyama's growth rate for 2004 is1. 76 times that for

1980, which is top in Oita Prefecture, Increasing the income by

producing ume plums and enoki mushrooms, townspeoplehave trav-

eledto Hawaii and other placesin theworld.At present.70 percent of

thetownspeople hold passports, which is the highest rate in Japan.

Theyhave a direct sales shop in the town, where farmersbring their

products and price them freel y. They also run a restaurant to serve

delicious local dishes cookedby farmers wives. This restaurant is verypopu lar and has become a favorite sightseeing spot visited by 1.9

million tourists a year. Besides the shop in the town, they have six

otherdirectsalesshopsoutside the town. The totalannualsales of the

sevenshopshaverisento 1.6 billion yen. Thisis a successfulexample

of thepooresttown becoming the richest in Japan.

Citizens can choose a specialty product of the "One Village, One

Product" Movement by themselves, and promote it at their own risk_

Local governments help them by providing them with technical

guidance andsupportfor sales promotion.whichincludes product fairs

; establishment of a private company to promote OVOP goods :research through antenna shops inurban areas : and awarding people

and groups with remarkable achievements in the movement by using

donations fromthe privatesector,

111. Human Resources Development

Thethirdprincipleofthemovement ishumanresourcesdevelopment. the

most important objective of this campaign. It is not a government but

citizens who produce specialties. We must cultivate innovative hu-nuiri

resourceswhocanchallengenewthingsinagriculture,trading, tourism and

many otherfields.

Inordertofulfill this objective.wehave established the LandofAbun-

dance Training School for citizenswho work during daytimeand spend

the evenings to study how to invigorate their communities_ 'Land of

abundance' or 'Toyono-lcurti' is an old name ofOitaPrefecture_ .I was

the first principal of this school. The students include farmers'

ives, agricultural cooperative staff. schoolteachers and office

workers. the prefecture has been divided into 12 zones, with

branches of the pool ineach zone. Each branch school has 30.40

studentswho study * twoyears.They do nothaveany particular

textbooks or teachers r regional vitalization programs, Instead,somelocalpeoplewho ve succeeded inthemovement are invited

tobelecturers.Among . on are the president of a shechuto clear

liquor) distiller producing chiko, ' and the head of Oita Oyama

Agricultural Coop. Assoc. Cur-'No ly, a total of I., 800 people

have graduated from this school. Some iil i he graduates have

becomeprefecturalassemblymembersormay-

i1


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Land01Atuldanccr School


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1617

ors, continuously promoting their

regional revitalization.

Besides Land of Abundance

Training School, we have sev-

eral small schools in the fields

of stock farming. agriculture,commerce, and tourism, In

particu lar. women play an im-

portan t role in regional vitaliza -

tion. Women farmers organize

groups, process various

produc ts us inglocalresources, and open their shops to sell them, While

selling the products at the shop, they re. search consumers' voices and

feed them back to their product develop, ment This type of

entrepreneurial business is increasing in Japan. Many women farmers

have started businesses by themselves also in Oita and we have 339

groups at present, We have a phrase, "Produce Locally, ConsumeLocally," which means that it is reasonable for locally-produced

produc ts to be consumed in the area In Korea, they have a maxim,

"Shindofuji.-meaningourbodiesareinseparablefrom theenvironment,

that is to say, the environment makes us what we are, and it is

reasonable toeat locally-grownproductsinorder tokeep good health.

In2001. thetotalnumber ofOVOP itemsof11cities and 47 municipali-

ties of Oita prefecture was 336. The gross output has increased from

about 36billionyen to141billionyen, Thirtyyears havepassedsince

westartedthe "One Village. OneProduct" MovementinOita There are

no OVOPitemsfinalizedforjustone ortwo years.Ithastakenus alongtime toproducespecialties_ In the meantime, thenumber of items has

doubled,and the totalsaleshave increased fourtimes.1-low-ever, notall

ofthem have beensuccessful.Wehavehad many failures.But the most

important thing isthatwenevergiveupour quest, never be disheartened

byfailure,and continue oureffortwitha spirit of challenge. Long hours,

mucheffort and an unbending spirit

are indispensable for the creation of specialties.-Perseverance Leads to

Success"isthekeywordIcan giveyou.

3, The "One Village, One Product" Movement Spreading throughout the

World

*ChinaNIk have not undertakenany activitiesto promotethe movement,butHinnyleadersin otherAsiancountrieshave become interestedMit,and visited Oitato learnabout it TakeChina.forinstance.In 1978,'chairmanDeng Xinopingadoptedthe strategyof marketeconomy,

nd .started a reform and open-door policy.Early in the19g0s, at the

'Invitationof ShanghaiMayorWang DaoHan,Ivisited Shanghai and

tide a presentation on the "One Village One Product" Movement.

hen, the 'One Factory, One Product' Movement started, aiming at

reducinghighand. flatqualitymachineparts ateachfactory;a sort f

quality control movement, Since the Chinese government used to

urchaseall the productsmadebypeople'scommunesand the result-relianceonthestatehadanadverseaffecton quality, this em-

itwas launched,Inruralareas inShanghai, the movement. isenti-"One City. One Product." which is equivalent toOita's OVOP. their

projectsin Chinaarethe'One Village.OneTreasure' Movement

Wuhan City,which aims todiscoverone treasure in eachvillage, nd

the 'OneVillage,OneProduct'Movement inJiangsuProvince.

14 you may know,inChina,high-tech industriesareflourishinginthe

Mk -along the seashore.buttheruralareasin inland havelaggedbe-

Ind greatly. The disparityinincomesbetweenthetwo isaboutthree

tee. One of the most serious subjects in China is, what we call. cagricultural problems farming, farmers and villages. Vice ident of

China Zeng Quinghong visited Oita for study in order to ly ihe

'One Village. One Product' Movement to solving these prob-K.

Shaanxi Province whereXi'anCity is located, Jiangxi Province re

Nanchang City is located. Gansu Province and Jiangsu Province

introducing themovementcurrently.

to


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The Ramon Magsaysay Award

elPhilippines

At the invitation of Former President

Fidel V,Ramos. I visited the Philippines

and made a presentation on the "One

Village, One Product" Movement in

1993_ In October of the same year, five

governors of the CALABARZONregion

came to Oita and a Joint Communiqu

was forged between Oita and CALA-

BARZON.InWe Philippines,theOVOP

Movement was started under the nameof

"One Barangay One Product," and recently it has been renamed and

promoted as "One Town One Product,

It was my great pleasure to be bestowed the Ramon Magsaysay

Award.an Asian version of the NebelPrizein 1995,for mycontribu-

tion to facilitating various exchanges between Oita and other Asian

countries.

InNovember 2007, the "First OTOP Summit."took place in Manila,a t-

tended by approximately 800 people including the Speakerof the House

of Representatives. administrative officials, governors and business

people . They made presentations on the OTOP Campaign, which has

beennewlyimplementedineachprovincesince2004.Attheirinvitation.

I visited and participated in this convention tomake a speech onOita's

OVOP Ivlovement_

Malaysia

Former Prime Minister Dr.Mahathiralso launched the OVOPMove-ment as 'One Kampung One Product 1. K 1 PI" movement in his

hometown. the state of Kedha_ In 2004 when a new administration

was started byMr. AbdullabAhmad Badawi, theI K I Pprogramhas

beendevelopedinto"SawDaerahSatuIndutri(SDK One District One

Industry)" as part. of his new pol icie s. In July 2007. the 4 'Inter-

national OVOP Seminar tookplacein Malacca, attendedby approxi-


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12 13

ne age ne ro uct or s opinTunisia, 2003

the sites to hosta match during

the World Cup Soccer

Tournament in2002. Tunisia in

Africa, where Carthage was

located in ancient times, was a

participating country, and came

to Oita for trainings and amatch. This country became

interested in the OVOP Move-

ment, arid hoped to hold a

workshop there. Invited by

them. visited the country to attend [Ii' workshopin2003.

The Presidento fMalawi inAfricacame toOitaforstudy aswell.The

Japanese government hasstatedthat they will support the development

of the "OneVillage,One Product" MovementinAfrica. With the fund

of 300 million yen,Japan International Cooperation Agency (JICA) is

implementing its five-year project during 2005.2010 in Malawi forestablishing a system to facilitate the OVOP Movement and also for

developing human resources. Besides Tunisia and Malawi,

Mozambique. Tanzania and eight other countries are promoting the

OVOP Movement. In January 2008, the "OVOP International Seminar

for African Countries" was held in Malawi, and I made a keynote

speech. Inprior to this event, theMinistryof Foreign Affairsof Japan

commissioned me to be the "One Village. One -Product" Movement

GoodwillAmbassador

pro dur ts ,

VormerPrinwMinister of Laos Boun Nhang Vorachith became inter-

emed in the movement, and adopted it in his country. In June 2007

wheit thei WO!' seminar was heldin Laos. I metin person thepresent.

PiimeMinktri-ofLaos. Mr.BouasoneBouphavanh, duringmystay.

I'IOhl' rHunSettofCambodia,whoistacklingthe aftermath of

Ali I..:1 .11 wits inspired by themovement.and visited Oita for in.

,1,, litJulio 2007. the "OVOP NationalConference"was heldin

1,11,,,,, calkbodia. In February 2007,1wok part in the OVOP

I II1111Whichwasheld inIndia. organizedbyJETRO, andhadthe

Itmeet thethenPresidentAbdulKalam.I alsoreceived.1 I, ii,fil P

itniPrimeMinister Manmohan Singh, requesting me to give

r th Itand assistance to the promotion of theOVOPMovement

IPN111,I NuinGuam Island, the OVOP seminar was heldinSeptem-

1,4 .

1111,iiidImadeapresentation then. Pakistan. Bangladesh.Tai-

I ',irriguay have promoted the OVOP Movementas well.

Vidridiork.6xchnnges have been conduc ted wit hWestern

countriesalso thiiitigh do. movement. Los Angelesestablisheda

'One Village, One Ihy.whenMr. To mBradleywas the mayor, and

the 'Oita clop Product Fair'was heldinLittleTokyoin LA .I on

OVOPin Languedoc-Roussillon and Montpellier

InF1'Illig In Britain,anOitaBair was held in CardiffCity,Wales.

witti nisit interestedinadoptingOVOPintheir project to pro-

mull) resalit112:011011.

41110ther CountriesThe-One Village. One Product- Movement has been adopted also in

Mongolia and many other countries. The Mongolian government

worked out the "OVOP ActionPlan' in2005, which is being promoted

incooperation with UnitedNations Development. Program.InOctober

2007.the"OVOPNationalSummit"tookplacealong with theExpoof

OVOP products, and T gave the "Overseas One Village One Product

Movement Promotion Award" to theproducersof rocksaltandYak

m tir 2005.priorto the WTOHongKong MinisterialConfer-

hirtnet Prime Minister Junichiro Koizurni of Japan madepublic

the Ininwhim;IIf the "Development Initiative" for LDCs(Least Devel-

oped COuntries) based onOita 's movement that regional revitalization

Im [In noted by creating localspecialties.In February2006.the Minis-

try of Economy. Trade and Industry of Japan (MET!) officially an-

notniced that they would create the OVOP Campaign and apply itto

;


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93

PrimeMinister Junichiro Koleural or,180:911at "OneVillW OleProduct Markit,'

an LDCproducts(airinTask)(Vlay 212006)

The"One Village, One Producz Moven-a

-1.rain,OtherCountries

k)nt,

'II.

Ilint

1;

jil.

raiddiry, One,(11:thort

(Shanghai, China)

, IiiI

One VillagerOne Product(I' 1origolia)

One Desa, One Prod urn(Indonesia)

11)1a... 'Treasure

(Wuhan, China.)One Village.OneProduct

(Cambodia)

'n' Product(Jiangsu, China)

One District, One Product

(Late)

1.'illage

{Korea)

AikHunarAik Nagar(Pakistan)

.ri.1...1 Ow: PrtKluct(Thailand)

One Town, One Product

(Taiwan).

1.01 -; .ii'; ;III Industri

One Village, One Product

(Malawi, Africa)

1.0.ri, OIL'I' IrI(Philippines)

One Village, One Product

(Tuaisia, Africa)One Parish, One Product

{I-raniannrUSA)

gort.i of the OVOP Movement in Various Countries

Arialrak11.4 .

.nni ancl LLM:SNiiingsriCarnpruoinwiryCifliourLullly,Tiadr slid iricluslry

1411.11010.14i, I I

OTOpl11-dippincs

Und 11.tinekri.i.duct

67011''P)Oric Choc['radish

p

CI OPAFIAN

VirEirdwii Minix)AiltIturdir,AikNagar ClocVIIlmjt,(MCFrokan mr,II,it 1.(1Y.D. PT0(140

the aid program for LDCsin Asia

and Africa, in cooperation with

JETRO. the Japan External

Trade Organization. The

program includes the develop-

merit or improvement of handi-

crafts, textiles, and other spe-

cialtiesof LDCs.thedispatch of

experts from Japan, the ac-

ceptance of trainees in Japan,

andthe exhibitionsandsalesof

LDC productsinJapan. Through the program, globally-marketable

products are expectedtobe created,andtheJapanesegovernment has

exhibited andsold these products at internacional airportsin Japan. since

2006. Ifthis medium-and long-term program.whichcoversthe.

developmentof experts tothe production/ marketing of products, is

implemented successfully,seedersorleaders of regional development. will

be cultivatedfasterinthese countries,

During theG8 Summit inIitiligendamm held inGermanyinJune 2006,

Former Prime Minister ShinzoAbe of Japan referredto thepro motion

of various aid programs for African countires including the OVOP

Movement. In January 2005, Prime Minister Yasuo Fukutla of Japan

madea special .itddress on the occasion of the Annualivie.e.ring ofthe

World Economic Forum which was held in Davos. Switzerland,

introducing Sheabutter produced asaresult ofthe OW)? Movement in

Ghana. He also referred to African development under Ifie theme of

"TowardsaVibrant. Africa:-During the TokyoInternationalConference

on African Development (T.LCAD 1V) which was held inYokohama.Japan.in Mayofthe same year, the Japanese government decided to in-

cludethe"One Village, One Product-Movement, the Oitabornregional

development scheme, in the-Yokohama Declaration." Also at the "G8

Hokkaido ToyakoSummit- held in Japan in July of the same year, the

OVOP Movement wastaken up as part of countermeasures for African


23/28

12 13

development.Action Plan was workedoutas well,


24/28

93

2005"-

0ifin"Wittligit ( M oneVillage One Product" International Seminar Xi'

riniARUP

IIMARAONViim

**AMAOMMX*ItUn Nt 4--m-a-ignsemimme9111/44/iir.1 Fu~atn . .r1/10/6 Co////t 11 /it ,-

ef krh-dh.o.i Ptsclil 11%.1.0-., .;tq

S1rierutiintrrkiwt..-6.0-...1!...,

Ns.t,P g4:16.4

o

In September 2004, an interna-

tional conference on the "One

Village, One Product" Movement

as newly startedasOne Village.

One Product Summit," which

took place in Chiang Mai.

Thailand. Former PrimeMinister

Dr. Thaksin Shinawatra

.1 .Exchanges

andOutcomes

obtained

throughthe"One Village,

One Product' Movement

Because Kyushu is located particularly close to the Asian continent, we

held Asia-Kvushu ExchangeSummitMeetings, which wereattended by

the governors of each prefecture in Kyushu and the governors of states

and provinces in Korea China, the Philippines. Thailand, Vietnam,

Indonesia and Malaysia. The purpose of the meetings was to exchange

know-how for the promotionofregional revitalization.Xi'an. China OVOP internationalSeminar

of Thailand and many other OTOP totheWorld'OVOPSummit,Thailand

leaders from China. Malaysia.Korea and the Philippines who have engaged in the movement attended

the Summit, and actively exchanged their views and experiences. In 2005,

the-2nd InternationalSeminaron One Village, One Product" was held in

Xi'an City.China, cosponsored byShaanxi Provincial Government. the

State Agricultural Ministry of P,R,China, the State Administration of

Foreign Experts Affairs. China, and Oita OVOP International Exchange

Promotion Committee. Theeventwas held on a large scale, attended by

approximately 900 people from 17 countries, which included Mr. Zeng

Quingliong, Vice President of P. R.China. Dr. Somkid jatusripitak, Deputy

Prime Minister and Minister of Finance. Thailand, and Mr. Mumyarna,

former prime minister of Japan. InOctober 2006, the 3 rd conference took

place at Ri tsumeikan Asia Pacific University inOita Prefecture and the 4 r" in

Malacca. Malaysia, in July 20(.77, sponsored by the Malaysian government,

The 5th conference will be held in Liyang City, Jiangsu Province. China,in

November 2008.

Thp 'mil I h. mediation.ofjTCA, arrangements were made for adminis-

*not,

li iiil f t i d i i A i d Af i


25/28

12 13

APUStudents from All over theWorld

PlItnrineilutit Asia Pacific University (APU) in Beppu City as a base

2P0o. in response to my request, Ritsumeikan University established

et

II. !. from all over the

t' ....sillyfrom the Asia c .

inutPILEnglish is the, - loimign language, In,(..!thJi...I.752 studentsintotal,n i.nrolled including 1,917 ' i i.III

ial*not

,ntliciiils from countries and regions in Asia and Africa to

visit . , and study first-hand how we implemented the "One Village,

One uct" Movement. Officials from Malaysia, Indunesia the

Philippines, d hthilliwi have taken lectures on OVOYinOita. During

the 2007 fis-_... year, we received 1,476 people from 46countries

and regions. tt.i lies in the heart of Asia and is the closest region in

Japanto AlllItn continent. We madeaplanto establish a universityin

Ky-. 11 that could acceptalarge number of students from Asia. In

l


26/28

tillivIely lop,1hot with the "One Village, One Product" Movement

rtisolomrowiiry I iiirders and spreading throughout theworld,thepeo-pnipiging Hi ihomovement will further cooperate toprospertheir

Man iiii I)VI11' familiesandconsequently, theircountrieswillbedi-iiiiv.ii (1world peace. As theadvocatorof this movement.Iwill

i i" Think Globally, Act Locally"

Japanese governmenthasmade provisions for a total of,I00, 01)0 over-

seas students. but the actual number is a little bit over 50.000. We

therefore need toestablish more universities of thiskind,where students

from other countries in Asia and thePacific region can study together

withJapanesestudents. For this purpose,ascholarshipsystem has been

setup.raised funds from the businesscommunity.APU is a completely

new type of university consistingof twodepartments, the Asia-Pacific

Management Department and the Asia-Pacific Studies De partment, in

whichstudentscan study the Asia-Pacific region from a newand unique

perspective_ The ratio of foreim students to the population of Oita

Prefecture is the second highest in japan. behind Tokyo. To mention

some extracurricular activities at APU, there is a student circle.

PRENGO (Pre-NGO). which was started in 2003. They are giving

support and assistance to rural villages in Thailand in improving

education andliteracy.and also in developingo rpromoting products of

OTOP, a Thai version of the "One Vi147e, One Product"campaign.

5. A Key to the Success of the "One Village, One Product" Move-

ment

The"One Village. OneProduct"Movement has drawn attention from

low-income areaswherethey cannot attract especially high-tech indus-

tries, and also from the people whoareworking on projects to eradi-

catepoverty_ The movement recommends locals to use theirlocalr e-

sources toproducehigh-value-added products,andtoship them to the

market. Many leaders have come all the way to Oita to learn about

developmentofhumanresources through thecampaign.The keywords

Ican show you are

(DGenerate local residents'awarenessfortheirownpotential and also

for their region'sresources

)F indth etreasures(potentialresources) inthearea

Perseverance leads to success.

(4)Produce high-value-addedproducts

(.3.) Secure sales channels

levolon human resources

..111forwardourmovement, we newly founded aAIM i "Oita OVOP International Exchange Promo-

gpocin April, 2005. Based on what we haveachievedin_out nut o making every possible efforttopromote further

inn% 'milexchanges through the "One Village, OneProd-

Micvt{FFa, iii 1iii also regional vitalisationprojectsfroma

more poi 'Ivo I hiring the 2007 fiscal year. we received more

than Ii,1 16 countries and regionsin the world, mainlyfrom

vi,iiii.11Oitato learnabouttheOVOPMovementaridto with

locals.

that !kwhostway ofpromoting regionalexchangesinthefu-exchatiges

onagrass-root levelbetween regionsthrough tit' 10111w-11ow forlocal

revitalization, culturalorsport events, irrichunges of youth, women's

groups,farmers. businessmen. region-to-region exchanges are mostuseful

in promoting 1,doveloolooni, as well as internationalcooperation.1amsure

lhti 01111 podi.i. will not be attained by 'hard power' such asmilitary

MID1V(1111Pink iiucolivesbutwillbe broughtby'softpower' in-

ding I III,cIV()1' Mip,roment, and therefore it is esential to promoteit.


27/28

12 13

4 1 '.

Morihiko I-Iiramatsu, Ph.D. I'11%.. 11 i IiiOimpo-sha. Japanese)Date of Birth : Mardi 12, 1924, Oita Prefecture, Japan

Education :

Career to Date

March 2(J0ti Ph.D. in Policy Science. RitsumeikanUni-

versity

March1949LawFaculty,TokyoUniversity

t .1 IIL.,

h .1 Regioiwl Perspective)

Homo! ilnii lii Pross, Japanese/Chinese/KoreEm)

2008 The "One Village. One Products Movement Goodwill hitt iii Nisho

Ambassador (Ministry of Foreign Affairs, Japan) v Foreign Diplomacy 8,r A Collection of Talks)2005 President.OitaOVOP International Exchange Promo- don

Committee(NPO)

clho Japanese)

2003 Honorary Consul-General, the RepublicofTunisia Michi

1979-2003 Governor of Oita Prefecture el to lite States ofJapan')

197579 Vice Governor of Oita Prefecture 111. ,ii shinipo-sha, Japanese)

197475 National Land Agency

1949-74 Ministry of International Trade and Industry (presently NIIIII.,..1.111 liar ( Riclah c

Ministry of Economy, Trade and Industry) I hip 161.0 iii.11 1.t.dilcrs in the 21st Century)

1'1.,himpo-sha, Japanese)

Publications

Software no Hariashi (Talks on Software)

(NihonKeizai Shimbun-sha, Japanese/Chinese)11111111.,11 loSeitryaku

.4, hid .11,.'gies for Regional Independence)

Sitinnt

,

sha,Japanese)Isson Ippin no Susume

(Exhortations to the 'One Village, One Product' Movement)

(Gvosei Publishing Co., Japanese! Chinese)

Gurobaru ni Kangae. RokaruniKodo Seyo

(Think Globally. Act Locally)


28/28

3!

NO, One Product" Movement Spreading thrOughout theWorld

fikiention! August2008( 1" edi.)July20082'1Tolta OVOP International Exchange PromotionCommittee

Office OitaOVOPInternational ExchangePromotion

Committee

W. MitsuiBidg.,1 -4-35 Maizuru-machi. Oita-City, 870-0014

JAPAN TEL + 81.9-5=10.5243 FAX+81-97,540-5253

Oita OVOP

Activities

International Exchange Promotion Committee (NPO)

Reception of study tours from overseas

OVOP International Seminar

Presentation of MOP Awardtogroups / individuals

in Oita Prefecture

Researchesincooperation with universities, govern-

ment agencies, etc. Assistance to human resources development

activities, networking,etc.

Contact 3 F. Mitsui Bldg.. 1- 4.35 Maiztiru-machi. Oita-City. 870-

(1044 JAPAN

TEL +81-97,940-5243 FAX : +81-97-540-5253

:http://www.ovop.ipE-mail infoeihnvoPiP
http://www.ovop.ip/http://www.ovop.ip/http://www.ovop.ip/http://www.ovop.ip/

###ovop oita - hiramatzu.docx

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